article thumbnail

MarTech in 2024 Part II: Who will be the winners and losers in the consulting and research and advisory worlds?

Martech

In this article we’ll look at the martech consulting organizations that serve the enterprise technology user community and the research and advisory firms that serve both enterprise technology users and vendors. Vendors subscribe in the hopes of being favorably portrayed within a research report. There are problems with this model.

article thumbnail

TrustRadius: The Reach of Research Campaigns

Content4Demand

In a recent Content4Demand webinar, Research Campaigns: Tell Stories With Data for “Campaigns in a Box , we shared a great deal of information about how Allyson Havener, VP of Marketing at TrustRadius , used research campaigns to identify and target specific new audiences. Also, bandwidth. There was a bandwidth issue there.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

B2B content marketing sans budget or bandwidth – hmm!

Exo B2B

You’ve read that it has to be researched, strategized, developed, optimized and promoted. The bulk of content consumption happens in the early stages of customer research, far from the purchase decision”. Research your key subjects. That’s where you’ll get the most out of your available bandwidth.

article thumbnail

Three Top Tips to Ensure Your Website Can Handle More Traffic

Webbiquity

However, as you begin to scale, you’ll quickly outgrow the hosted plan, as they are not designed to handle the bandwidth needs of high-traffic websites. According to recent research, 53% of mobile visitors will leave a site if it doesn’t load within three seconds. Consumers are busy and expect quick results.

Traffic 266
article thumbnail

Is a Market Niche Strategy the Advantage You Need for Faster Organic Growth?

Vision Edge Marketing

Identifying and evaluating potential niches will require research : customer , market , ecosystem and competition. Primary and secondary research and analysis are the foundation for a customer-centric approach to growth. Research enables you to make investment decisions more confidently and reduce risk. . . competitors ?and

article thumbnail

New Research Shows Twitter Boosts TV Ratings (sometimes)

Convince & Convert

In another bandwidth-deficient edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about new research from Nielsen that shows tweets causing actual increases in television ratings. Comprehensive new research from Nielsen found that in 29% of the cases, Twitter chatter actually caused increased viewership.

Twitter 134
article thumbnail

Balancing social resources across multiple business lines

Sprout Social

Keep reading for his tips to allocate social resources—especially for nimble teams with bandwidth constraints. Together, the duo conducts social listening research and generates monthly reports for relevant business lines and internal teams.

Resources 101