Need An Email Engagement Boost? Expert Advice From Trailblazers
Salesforce Marketing Cloud
APRIL 15, 2024
When I first got into the email marketing space in 2010, the term “batch and blast” was still used to describe email strategy — not exactly focusing on email engagement. Perhaps the most important change is that the concept of “batch and blast” is no longer considered an effective marketing strategy. Think beyond the surface metrics.
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