SmartBug Media

MARCH 2, 2023

February 2023 Advanced Marketing Reporting Who this applies to: To use both multi-touch revenue attribution and customer journey analytics, you need Marketing Hub Enterprise. SmartBug is your partner along the way to help with everything you just don’t have the bandwidth for.

Hubspot 52

Hubspot Multi-Touch Attribution Enterprise Management Product 52

Allocadia

JUNE 14, 2019

The Nuts and Bolts of Implementing an Organization-Wide Attribution Model Using Martech. Sameer Khan, Director of Marketing Operations at Direct Energy, figured out how five attribution myths are detrimental to the customer journey. Using multiple attribution models in multiple departments. Get the slide deck here.

Organization 40

Organization Multi-Touch Attribution Planning Paid Search Agency 40

Allocadia

DECEMBER 11, 2018

The Nuts and Bolts of Implementing an Organization-Wide Attribution Model Using Martech. Sameer Khan, Director of Marketing Operations at Direct Energy, figured out how five attribution myths are detrimental to the customer journey. Using multiple attribution models in multiple departments. Get the slide deck here.

Organization 40

Organization Multi-Touch Attribution Lead Ranking Bandwidth 40

Adobe Experience Cloud Blog

APRIL 11, 2014

Running Multi-Channel Marketing Programs. As we’ve recently discussed on the blog , consumers today are living in a multi-channel (or even omni ­channel) world and their relationships with brands need to develop on social, mobile, through email, on websites, and beyond. The Right Number of Programs.

Planning 48

Planning Customer Surveys Multi-Touch Attribution Trends 48

Martech Advisor

NOVEMBER 5, 2019

The cellular bandwidth landscape is expecting a boost with the commercial launch of the 5 th generation of cellular mobile communications i.e. 5G. The bandwidth of 5G is expected to be over 100 gigabits per second, which is 100 times more than its predecessor — 4G. 5G will cataly ze all programmatic advertising.

Advertising Agencies 100

Advertising Agencies Marketing AI Advertisements Advertising 100

Adobe Experience Cloud Blog

FEBRUARY 17, 2017

If your speaker has the bandwidth, teaser blogs are also a great way to generate hype and drive registrations. Successes are incredibly important because your program only receives revenue attribution for members of the program who become successes. Prepare and Go Live. Measure and Report.

Webinar Metrics 131

Webinar Metrics Multi-Touch Attribution Thought Leadership Budget Programs 131