Allocadia
JUNE 14, 2019
The Nuts and Bolts of Implementing an Organization-Wide Attribution Model Using Martech. Sameer Khan, Director of Marketing Operations at Direct Energy, figured out how five attribution myths are detrimental to the customer journey. Using multiple attribution models in multiple departments. Get the slide deck here.
Allocadia
DECEMBER 11, 2018
The Nuts and Bolts of Implementing an Organization-Wide Attribution Model Using Martech. Sameer Khan, Director of Marketing Operations at Direct Energy, figured out how five attribution myths are detrimental to the customer journey. Using multiple attribution models in multiple departments. Get the slide deck here.
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Adobe Experience Cloud Blog
APRIL 11, 2014
Running Multi-Channel Marketing Programs. As we’ve recently discussed on the blog , consumers today are living in a multi-channel (or even omni Âchannel) world and their relationships with brands need to develop on social, mobile, through email, on websites, and beyond. Which channels are most effective?
Martech Advisor
NOVEMBER 5, 2019
The deluge of data to help marketers target the right people with the right message, in the right channel and device, at the right time means that the use of artificial intelligence (AI) powered technologies will only continue to rise. Digital O ut Of Home (DOOH) combined with mobile location data.
Adobe Experience Cloud Blog
FEBRUARY 17, 2017
Promote Across Channels. Email and organic social are two of the most effective channels for webinar promotion. You might also want to utilize other channels like paid social and your company blog. If your speaker has the bandwidth, teaser blogs are also a great way to generate hype and drive registrations.
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