Bandwidth Click Rate Loyalty Privacy Protection 
Litmus
FEBRUARY 7, 2023
Deciding whether to invest in interactivity within your emails is always going to come down to knowing what is supported in your subscriber’s email clients and whether you or your team has the additional bandwidth to devote time to it. Avoid ambiguous rating scales. Make it very clear what the user is expected to do.
Salesforce Marketing Cloud
APRIL 15, 2024
How can you make the most of your click data? Some are happy to see an open rate of over 20% on a campaign, while others may consider a click rate higher than 10% to be the mark of success. While Apple MPP and caching make an open-rate-only strategy unreliable, it’s still a huge piece of the puzzle.
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