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Is Content Marketing Management Software Right for Your SMB?

DivvyHQ

If you’re a small- to medium-sized business (SMB), considering the use of content marketing management software can present a dilemma. You think, “Is our content marketing process chaotic or painful enough to justify the cost?”. Like most SMBs, you pour all your energy into your work. You just don’t know.

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4 digital marketing pain points SMBs face today by Microsoft Advertising

Martech

To succeed as a small or medium-sized business (SMB), employees must work smarter. Tight budgets and scrappy teams require innovation at every level — from the Founder and CMO, e-commerce Marketing Director to VP of Marketing, Social Media Director to Paid Search Strategist. A challenging digital marketing world.

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Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

Webbiquity

Every B2B marketer knows we are in a period of rapid change. Marketing technology (martech) is advancing quickly. But how can B2B marketers most effectively achieve those results? They need solutions but have limited bandwidth and attention. But which developments are real and imminent, and which are hype?

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What's an Implementation Partner & How Do You Work With One?

Hubspot

I loved this presentation because it was created just for our group — the presenter polled us about what we wanted to learn and delivered relevant information based on that feedback. I would've definitely struggled with using the software had it not been for the agency partner. Identify co-marketing opportunities with prospects.

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Why It’s Time for SMBs to Implement ABM

Adobe Experience Cloud Blog

Author: Mary Kate Francis ABM might be a new addition to the marketing buzzwords dictionary, but the concept is nothing new. Account-based marketing (ABM) has existed as a marketing strategy for decades. So why has account-based marketing only recently gained widespread popularity and practice among B2B businesses?

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5 Ways Your SMB Can Deliver a Great Customer Experience Despite Rising Inflation

Salesforce Marketing Cloud

Service-reliant organizations have been impacted particularly hard by the record number of employee departures over the past 18 months. So how can small and medium businesses (SMBs) manage customer expectations and add value to experiences despite these ongoing issues? Today’s customer loves self-service.

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Tom Pisello: The ROI Guy: How TCO is a common sense sales and.

The ROI Guy

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.