Content Marketing Institute

MAY 31, 2018

Editor’s note: The following is adapted from the author’s book, Digital & Marketing Asset Management: The Real Story of DAM Technology & Practice , published by Rosenfeld Media and copyright by Real Story Group. Navigating all this digital media creates challenges for consumers and enterprises alike.

Digital Asset Management 104

Digital Asset Management Enterprise Management Work Management Marketing Management 104

Adobe Experience Cloud Blog

SEPTEMBER 28, 2017

Every successful sales rep knows the best recipe for closing the deal has only two ingredients: exceptional products or services and exceptional customer service. The rise of account-based marketing (ABM) reflects this tenet. ABM changes the challenge for marketers. Marketing Fundamentals and New Approaches.

Account Based Marketing 134

Account Based Marketing ABM Digital Asset Management Planning 134

chiefmartech

DECEMBER 1, 2020

Earlier this year, I collaborated with Jason Baldwin, global head of product management at WPP , on this project to describe five major trends in martech that would shape the decade ahead for agencies and brands. Linear flows that produced and delivered goods and services. Project management Gantt charts epitomized this view.

Digital Asset Management 92

Digital Asset Management Trends Work Management Marketing Management 92

Digital Marketing World Forum

JANUARY 24, 2020

Tech and trends are changing today faster than the seasons, and with more competition out there than ever before, it’s vital to create marketing content that grabs and resonates with consumers. . Within the guidelines includes boilerplate marketing language that marks the personality of the brand. Embrace Personality. Get Creative.

Paid Search Agency 101

Paid Search Agency Ads Advertising Agencies Digital Asset Management 101

ClickZ

APRIL 22, 2020

30-second summary: It can be useful for senior marketers to have some prior experience in PR and product marketing. Successful marketing leaders ensure ongoing alignment between different areas of the business. Marketers should primarily be judged on their impact on revenue.

Digital Asset Management 91

Digital Asset Management Work Management Marketing Management Planning 91

Hubspot

JUNE 14, 2018

And that’s because despite its current volatile early stages, blockchain could fundamentally change the way that several massive industries operate – including digital marketing. How could blockchain influence digital marketing? Blockchain could be a solution to this. Fixing Digital Display Advertising.

Digital Asset Management 78

Digital Asset Management P2P Work Management Marketing Management 78

Content Standard

MARCH 14, 2016

Beyond sourcing, they drive articles in new directions, knitting connections across the Web, taking readers off on tangents if they dare click, and giving publishers the power to map digital content. We now live in the era of digital content. The task is no longer about pure content production. From Hardcover to Software.

Digital Asset Management 40

Digital Asset Management Enterprise Management Classified Ads Marketing Management 40