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Blog: Getting the Most Out of Trade Show Investments

Conversica

Needless to say, trade shows and conferences require large investments of time, energy and resources from Event Marketers. It’s clear that events, trade shows and conferences are big spends for businesses. If the lead doesn’t respond within those few minutes, that’s okay. It’s as simple as that.

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Top 5 Benefits of Adopting Marketing Automation

The Point

Improved consistency of follow-up to all new leads independent of sales bandwidth. Regardless of how good your inside sales team is, putting in place automated lead response via marketing automation ensures that every inbound lead receives a prompt, systematic, personalized response, and that none fall through the cracks.

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How to Set a B2B Marketing Budget That Works For You

Altitude Marketing

Trade Show Coordinator – will manage trade show planning and vendor relationships. We know this because in our 2018 State of B2B Marketing benchmarking study, 62% of marketing professionals said a lack of bandwidth is a leading challenge. A simple 10 x 10 booth at a major show can cost $10,000.

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Measuring the ROI of Events

Allocadia

Marketing events (such as conferences, trade shows, etc.) For example, create InfoSec Conference as the parent, with Trade Show Floor, Executive Dinner, Customer Breakfast, and Partner Presentation as the children. To start with, choose one of these according to your bandwidth, data readiness, and tech tools at hand.

ROI 60
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Measuring the ROI of Events

Allocadia

Marketing events (such as conferences, trade shows, etc.) For example, create InfoSec Conference as the parent, with Trade Show Floor, Executive Dinner, Customer Breakfast, and Partner Presentation as the children. To start with, choose one of these according to your bandwidth, data readiness, and tech tools at hand.

ROI 40