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Thinking About Hiring a Content Agency? Here’s What to Expect

ClearVoice

A content agency works in tandem with businesses and marketing-focused agencies to lay the groundwork for successful content ideation, creation, distribution and management. We all need help on occasion to make our content marketing plans achievable. Many businesses make friends with content agencies.

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How should B2B content differ for Business and Technical Decision Maker?

Ambal's Amusings

B2B Marketing Content falls under 2 broad category - 1. Content addressed to a Technical Decision Maker 2. Content addressed to a Business Decision Maker. Blog Marketing Interactions Twitter Ardath421. Blog Marketing Interactions Twitter Ardath421. Ardath Albee is a B2B Marketing Strategist.

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Q&A with Paige O’Neill, chief marketing officer of Sitecore

ClickZ

Marketers should primarily be judged on their impact on revenue. AI will be at the forefront of content curation (and perhaps even production) going forward. Marketing is no longer one-way traffic: More communication channels means more customer feedback — and that’s not all. Yeah, sure.

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Media Insights: Interview With Allison Schiff, Managing Editor at AdExchanger

Walker Sands

When I was there, my editor moved to Direct Marketing News, which was owned by Haymarket at the time. When there was an open position there, she let me know, and I followed her, which was my first introduction to marketing. And then Ryan Joe started working at Direct Marketing News and he and I became friends.

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10 Things That Can Destroy an Email Marketing Program

Online Marketing Institute

Factor in some user-generated content or questions - this is what will keep the consumer engaged. Rx: Mix up your messaging; the best thing might be to include useful informational content in every marketing campaign. You expect your consumers to test your content. You do not stop selling. You are not relevant.

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When & Where Should B2B Companies Outsource Marketing?

The Point

TA) I want to focus particularly on content syndication for a moment. HS) I’ve always been a big fan of content syndication. In my experience, it’s the rare client – at least in the B2B space – for whom content syndication shouldn’t be a foundational part of their demand gen mix. Where will content appear?

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10 Content Marketing Ideas for Travel and Tour Businesses

LeadSquared

All businesses are creating content – but travel businesses have the advantage of being the cool kid of the lot. So, today we’ll talk about content marketing ideas for travel businesses, and how travel marketers can use the power of compelling story-telling in their campaigns to stand out. i) Photographs.