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Thinking About Hiring a Content Agency? Here’s What to Expect

ClearVoice

A content agency works in tandem with businesses and marketing-focused agencies to lay the groundwork for successful content ideation, creation, distribution and management. We all need help on occasion to make our content marketing plans achievable. Many businesses make friends with content agencies.

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Q&A with Paige O’Neill, chief marketing officer of Sitecore

ClickZ

Marketers should primarily be judged on their impact on revenue. AI will be at the forefront of content curation (and perhaps even production) going forward. Marketing is no longer one-way traffic: More communication channels means more customer feedback — and that’s not all. Yeah, sure.

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Media Insights: Interview With Allison Schiff, Managing Editor at AdExchanger

Walker Sands

I worked for a trade organization for certified public accountants on their newspaper. When I was there, my editor moved to Direct Marketing News, which was owned by Haymarket at the time. When there was an open position there, she let me know, and I followed her, which was my first introduction to marketing.