Lenny's Newsletter

AUGUST 29, 2023

of the B2B companies I researched spent just as much time on picking the problem as they did on figuring out who to solve the problem for. In the chart, and in the stories below, notice how most companies landed on exactly three attributes. compliance, internal transparency) Company’s unique way of working (e.g.

Ideal Customer Profiles 93

Ideal Customer Profiles Profiling CPO Co-Registration 93

Choozle

MARCH 27, 2019

Our founders have been deliberate in building a company culture and team that inspires camaraderie. The same processes that worked when you were a company of 10 people are much different when you have 50, even with top talent on board. However, with that comes new challenges at scale. What is Hack Day? ” Why?

CPO 49

CPO Validation Bandwidth Design 49

Metadata

SEPTEMBER 20, 2023

That many people reading our 2023 B2B paid social benchmark report were surprised by the high cost per opportunity (CPO) of paid social advertising. Meanwhile, tapping a Marketing Ops team or agency on the shoulder is excellent for bandwidth, but you don’t always get answers quickly. Does Facebook or LinkedIn drive a better CPO?

Cost per Lead 52

Cost per Lead Demand Generation Agencies CPO Paid Social Agency 52