Remove Bandwidth Remove Companies Remove CPO Remove Paid Social Agency
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We’re Breaking Free: Why It’s Time for Demand Gen Marketers to Own Their Data

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That many people reading our 2023 B2B paid social benchmark report were surprised by the high cost per opportunity (CPO) of paid social advertising. For example, native ad channels are fairly intuitive and reduce the barrier to entry for paid social advertising. I am shocked. S-H-O-C-K-E-D.