Lenny's Newsletter

AUGUST 29, 2023

Data from outbound sales is the best signal for what’s working, versus leads from investors and friends. We knew we were ready to expand when we felt like, one, we were getting customer love and, two, we had sufficient engineering bandwidth to go and build the features and products without letting go of the previous customer audience.

Ideal Customer Profiles 93

Ideal Customer Profiles Profiling CPO Co-Registration 93

Choozle

MARCH 27, 2019

While that one person wearing five hats may not have had the bandwidth to do everything at the highest quality, the amount of information they are exposed to makes them a formidable innovator. The book on the subject, Sprint , explains why five days is a good time span. Modifiers: solution pitches, self-organization, and bits.

CPO 49

CPO Validation Bandwidth Design 49

Metadata

SEPTEMBER 20, 2023

That many people reading our 2023 B2B paid social benchmark report were surprised by the high cost per opportunity (CPO) of paid social advertising. Are they too focused on leads alone and not pipeline? I’m fine with that since leads have historically been a B2B marketer’s north star. These metrics are closer to actual revenue.

Cost per Lead 52

Cost per Lead Demand Generation Agencies CPO Paid Social Agency 52