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Using AI-powered predictive analytics to time your next move

Martech

If you’re in B2C,” said Penn, “you know the time between early November and January 1, you’re going to be working double shifts.There’s seasonality to that…But, depending on the product, the reverse might be true. Again, you can see that up and down jigsaw pattern, that’s our cyclicality. Penn asked.

Analytics 143
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Most Exciting Marketing Technologies to Adopt in 2017

Leadspace

The normal digital customer (be it B2B or B2C) has over a dozen identities now – multiple emails, multiple device IDs, multiple social IDs, multiple cookie sets, multiple CRM, commerce, marketing automation, or other “software IDs”, multiple Ad IDs, etc. Neither is sending out 5 billion SMS, Push, and emails vs. 4 billion last year.

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Are PQLs the New MQLs in Sales?

Hubspot

In-product behavior is only one piece of the jigsaw and must balance with other factors to make sure your sales team spends time with the right PQLs. Are you more interested in B2B organizations or B2C organizations? ” Follow these steps to identify the ultimate causes of success and you’ll find the actions that determine your PQLs.

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B2B data decay and list rental – buyer beware!

Biznology

We all know that B2B data is less accurate than B2C data for a number of reasons, and one of them is that it decays far faster than consumer data. In 2009, we updated our original 2002 study on B2B Data Decay that has been cited by Dun & Bradstreet, Zoom, Jigsaw (now part of Salesforce.com) and others. Yearly B2B Data Decay Rates.

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Clear Signs of B2B CDP Market Maturing, with Weaker Players Radius and Mintigo Exiting

Leadspace

They chose to sunset Data.com — which was a single-threaded data provider with D&B & Jigsaw data — to adopt a vendor agnostic, more comprehensive CDP strategy as their go forward plans. However, their focus is on B2C business, so there remains a significant gap in B2B for their customers.

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B2B Lead Management Market Heats Up

Online Marketing Institute

But does the B2B need the same platform components as B2C?) Recently, I’ve heard from companies like Bulldog Solutions, InsideView, Jigsaw, netFactor, Reachforce, PointClear, Genius, Leads360, among others. You don’t need this as much in B2C you need more of a scalable platform with a huge drip email engine, web pages and analytics.