b2c multi-touch Forrester Related Topics 
Madison Logic
FEBRUARY 7, 2024
Forrester Research predicts that poorly personalized content will degrade the purchase experience for 70% of buyers over its failure to demonstrate an understanding of their business needs. Personalization is no longer a nice touch—it’s a buyer demand. Privacy should not limit your scale, personalization, or impact.
Oktopost
JANUARY 12, 2021
B2B organizations often are remiss in remembering B2B buyers are just B2C consumers wearing a different hat. It also makes it necessary to employ traditionally B2C-oriented marketing techniques to attract new B2B leads and retain your current customers. Your B2B buyers are, in essence, B2C consumers the second they leave work.
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PathFactory
SEPTEMBER 15, 2021
Forrester reports that over 80% of purchases now involve complex buying groups, and 63% include at least four people — compared to 47% in 2017. According to Forrester , marketing executives cited “understanding customer’s content preferences” as their number-one content-related challenge.
Zoominfo
JUNE 27, 2022
THE VALUE OF GOOD DATA Forrester states in its Data Ethics and Technology Report that, “the quality of business decisions you make using data will depend on the integrity of the data.” Keeping your team in touch with the right contacts and your emails delivered to the right inboxes — that’s the value of good data.
Strategic-IC
NOVEMBER 25, 2020
A recent Forrester report also cited Customer Satisfaction and Customer Retention as the additional two metrics in the ‘Top 3’ most important metrics to track in an ABM program. ABM naturally leads Sales and Marketing teams to create multi-touch, hyper-targeted campaigns where Sales and Marketing each have their roles to play.
Strategic-IC
NOVEMBER 25, 2020
A recent Forrester report also cited Customer Satisfaction and Customer Retention as the additional two metrics in the ‘Top 3’ most important metrics to track in an ABM program. ABM naturally leads Sales and Marketing teams to create multi-touch, hyper-targeted campaigns where Sales and Marketing each have their roles to play.
Conductor
JULY 6, 2022
Some B2B companies believe SEO is primarily a business-to-consumer (B2C) tactic. SEO should be the building block of your enterprise marketing strategy for both B2B and B2C in today’s digital-first world. However, it’s important to delineate that B2C and B2B SEO have different aims.
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