Marketing Insider Group

JUNE 11, 2010

I link to some of the latest research from firms like emarketer, Forrester, Morgan Stanley and the Altimeter Group and cite popular social media experts like Charlene Li, Shannon Paul, Jay Baer and Jason Falls. I explain the 5 steps required to gaining executive buy-in. All rights reserved.

Social Media 100

Social Media Buy Media Marketing & Strategy 100

Marketing Insider Group

OCTOBER 14, 2010

Kathy Tito Dec 8 2010 Hi Michael – I feel very fortunate to have a 5-year experience with B2C SEM/O under my belt. It doesn’t have to be that hard, however, like other forms of online marketing, it requires that cross-disciplined teams play together effectively, and this is often more difficult in a B2B setting than in B2C.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Hubspot

MARCH 22, 2013

Covers can’t be deceptive, misleading, or infringe on anyone else’s copyright. By 2012 , 77% of B2C companies and 43% of B2B companies had acquired a customer from Facebook. 37% of brands would like to use social media engagement to create customer-tailored marketing campaigns , according to a Forrester report. Brilliant!

Guidelines 28

Guidelines Facebook Copyright User-Generated Content 28

Online Marketing Institute

JANUARY 25, 2010

Then it occurred to me: What do all of these B2B marketers (and some B2C marketers) actually mean by marketing automation? Interestingly enough, we did a joint study with Forrester recently, and in the interviews, ROI was the least-most-imporant issue that came up. Is their definition the same as mine? That Is The Question. (14)

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Top of Funnel Work Management 40

Webbiquity

FEBRUARY 7, 2011

Forrester senior analyst Augie Ray distinguishes social media marketing success (creating online buzz, having lots of Facebook fams) from true social media success (delivering on brand promises, fostering genuine, even fanatical advocates online and off). 50 Ways to Measure Success in Social Media by B2C Marketing Insider.

Social Media 100

Social Media Paid Content Tactics Tips 100