Five Reasons You May Not Be Spending Enough on Content Marketing
The ROI Guy
NOVEMBER 29, 2010
Fueled by a wealth of on-line resources and social networks, buyers have seized control of the buying cycle, engaging with sales representatives later and later, and further elongating sales cycles. In the B2C space, the Internet has dramatically impacted how books, apparel, electronics, music, cars and other goods are bought and sold.
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