How Much Leads Cost
ViewPoint
JANUARY 4, 2018
Others stated that the range is between $35 – $100 for a B2B lead. Of course, it depends on what you are selling, but common sense tells you that B2B leads for a complex sale (that are worth a sales rep’s time) are probably going to cost more than $200. Sales is focused on the quality of the leads and revenue generated.
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