Webbiquity

APRIL 18, 2024

Image credit: Mikael Blomkvist on Pexels This also applies, of course, to B2B marketing. So, why not let B2B marketing automation take care of the rest? What is B2B Marketing Automation? What are the Benefits of B2B Marketing Automation? What are the Challenges of B2B Marketing Automation?

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

LeanData

DECEMBER 20, 2023

B2B buyers want the experience of booking a meeting when it’s convenient for them, not your Sales team. Here's six use cases perfect for scheduling software. The post Sleighing Efficiency with Scheduling Software: 6 Business Use Cases appeared first on LeanData.

Efficiency 106

Efficiency Software Business B2B Sales 106

Webbiquity

JANUARY 16, 2024

Stuck on how to make your B2B marketing videos stand out ? In this post, we’ve rounded up 10 easy and creative ways to boost your B2B marketing strategy using videos. Animated Storytelling Animated storytelling is a fun and imaginative way to share ideas in B2B marketing. Guest post by Jean-Christophe Bouglé. No worries!

Creativity 177

Creativity Work Management Video Marketing B2B Marketing 177

Visitor Queue

FEBRUARY 6, 2023

In the sea of B2B software options, it can be a daunting task to find which software will best suit your company’s specific needs. Even when you find software that you think will help, sometimes they are so complicated to use that you just get frustrated (we’ve all been there).

Software 68

Software B2B Best Practices B2B Marketing 68

Webbiquity

FEBRUARY 28, 2023

The spread of eCommerce has dramatically changed B2B marketing and distribution. While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. The B2B ecommerce market, however, accounted for $1.8 trillion during the same period.”

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Visitor Queue

MAY 12, 2021

In the sea of B2B software options, it can be a daunting task to find which software will best suit your company’s specific needs. Even when you find software that you think will help, sometimes they are so complicated to use that you just get frustrated (we’ve all been there). With marketing and business best […].

Software 97

Software B2B Best Practices B2B Marketing 97

Lead Forensics

APRIL 11, 2024

With the use of IP tracking software, you can shed light on your unknown website visitors. That’s a big proportion of website visitors you’re missing out on – but with IP tracking software from Lead Forensics , this doesn’t have to be the case. Improve the buying cycle With IP tracking software you can identify the user’s journey.

Work Management 52

Work Management Marketing Management Software Sales Qualified Leads 52

Webbiquity

NOVEMBER 10, 2020

The way B2B technology buyers conduct research make buying decisions is changing. Nearly two-thirds of B2B tech buyers are now under age 40. Those are just a few of the findings from B2B Buying Disconnect: Forecasting Radical Changes in Tech Buying Behavior just published by software rating site TrustRadius.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Webbiquity

JUNE 20, 2023

Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services. Customer testimonials tap into the deep-rooted psychological principle of social proof.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Webbiquity

NOVEMBER 23, 2020

With Black Friday and Cyber Monday 2020 upon us, this is an excellent time to take stock of your business software toolbox. Accounting Software. Vyond’s online animation software allows your business to easily create professional animated videos for all industries in job roles like marketing, training, and eLearning.

Marketing Automation Services 253

Marketing Automation Services Marketing Management Long Tail Marketing Paid Content 253

Webbiquity

DECEMBER 19, 2023

Drumroll please… #10: How to Integrate ChatGPT With Your CRM Software The buzz around ChatGPT has grown rapidly since its release in November 2022. This post explains how to integrate ChatGPT with your CRM software, expanding your use of AI tools for marketing and sales. #9: Okay, maybe just a little further ado.

Paid Search Agency 182

Paid Search Agency B2B Marketing Screencast Planning 182

Influitive

AUGUST 21, 2019

There’s a lot of referral program software out there. The post What Type of Referral Program Software Does Your B2B Company Really Need? Before digging into your research on platform providers, a helpful exercise is to think about what exactly. appeared first on Influitive.

Software 124

Software Paid Search Agency Companies B2B 124

Webbiquity

JUNE 28, 2022

Marketing business to business (B2B) products and services differs from business to consumer (B2C) practices in at least a half-dozen ways. What Makes a Great B2B Case Study? Approximately 33% of B2B brands allocate 5% of their budget to marketing. Thomson Reuters ONESOURCE provides tax preparation software for companies.

Case Studies 284

Case Studies Case Study Studies Top of Funnel 284

Webbiquity

NOVEMBER 22, 2022

Black Friday and Cyber Monday 2022 promotions make this an excellent time to take stock of your business software toolbox. Email Marketing Software. OptinMonster is the best lead generation software for marketing agencies, bloggers, eCommerce websites, and all small businesses. The Dates: November 25-28. EmailOctopus.

Marketing Management 149

Marketing Management Software Marketing Analytics Tools Business 149

Optinmonster

MARCH 7, 2024

Are you looking to find the best eCommerce personalization software for your site? To help you easily choose the right one for your eCommerce store, I tested some of the most popular personalization software for eCommerce. In this article, I’ll show you some of the best eCommerce personalization software on the market.

Enterprise Management 61

Enterprise Management Marketing Automation Services eCommerce Marketing Management 61

Top Rank Marketing

APRIL 18, 2024

Here’s what we’ve learned about B2B podcasting: B2B podcasting: What, why and how Let’s start with the easiest question first: What is a podcast? The benefits of B2B podcasting) It may surprise you how popular podcasts are for a B2B audience. The TopRank Marketing team has worked on podcasts with brands like SAP and 3M.

B2B 79

B2B Demand Generation Agencies RSS B2B Thought Leadership 79

Webbiquity

DECEMBER 13, 2022

While growth is the primary objective of most B2B businesses — or any business, for that matter — there is such a thing as scaling too quickly. You’re frequently at full capacity: As a B2B business leader, you’re likely to find yourself regularly reaching — or exceeding — your full capacity. Guest post by Alex Daintith.

Work Management 259

Work Management Marketing Management B2B Terms and Conditions 259

Webbiquity

OCTOBER 5, 2021

The 2022 IT spending forecast is bright for B2B technology marketers. Although the two biggest categories for spending are still hardware (30%) and software (28%), those numbers are steadily shrinking. The post 2022 Outlook is Upbeat for B2B Tech Marketers appeared first on B2B Marketing Blog | Webbiquity.

Enterprise Management 309

Enterprise Management Work Management Marketing Management Paid Search Agency 309

Webbiquity

APRIL 13, 2022

B2B buyers have relied heavily on search for years, but recent research shows that Gen Z and Millennial buyers are 2X more likely than older generations to discover a product by searching online. That makes SEO one of the top areas of investment for B2B marketing teams. Image credit: Andrea Piacquadio on Pexels. Target decision makers.

SEO 294

SEO Marketing Websites B2B Marketing & Strategy 294

The Point

MARCH 24, 2021

A recent report by LinkedIn and research agency System1 found that the bulk of B2B advertising is ineffective. I’ve written elsewhere in this space about the sorry state of B2B creative in general, so the headline came as no surprise. B2B creative works when it generates measurable results and drives business, period.

Advertising Agencies 312

Advertising Agencies Advertisements Advertising Paid Search Agency 312

Lead Forensics

DECEMBER 13, 2023

In this blog post, we’ll demystify the process, offering a roadmap to not just calculate, but to optimize the ROI of your marketing software, ensuring every dollar you invest works as hard as you do. Section 1: Understanding Marketing Software ROI What is Marketing Software ROI?

Work Management 52

Work Management Marketing Management ROI Software 52

Visitor Queue

DECEMBER 15, 2021

Over the next few years, there are big changes coming in the world of demonstrations for software companies. B2B companies will be fighting even harder for a sale. Using a demo software to […]. The post What is Demo Software? Demos are not personalized.

Software 93

Software B2B Sales Traffic B2B Marketing 93

Webbiquity

MAY 12, 2020

As the COVID-19 pandemic grinds on, B2B technology buyers are adjusting to a new (hopefully temporary) type of “normal.” That’s where opportunity lies for B2B marketers today. But B2B marketers need to shift tactics and more important, messaging, in order to earn conversations with those prospective customers.

Research 345

Research B2B Marketing Terms and Conditions Planning 345

LeanData

MAY 16, 2022

Today’s B2B buyers are decidedly digital-first. Post-pandemic studies show that the majority of B2B buyers are well into the Consideration phase of their buying journeys before they reach out to a company and its representatives. What is scheduling software? We know this.

Work Management 96

Work Management Marketing Management Software Automation 96

Fount Media

AUGUST 10, 2022

B2B marketing software helps market businesses of a specific size. It helps identify and target the right b2b audience, thus improving lead generation and sales. What are the different types of b2b marketing software? Each type has.

Software 52

Software B2B Marketing B2B B2B Sales 52

Top Rank Marketing

FEBRUARY 7, 2024

For B2B companies, digital transformation is not a destination; it’s an ongoing journey. As digital transformation continues to reshape the fundamentals of B2B marketing, businesses need to prioritize creating and delivering valuable, human-centered content.

Digital Transformation 112

Digital Transformation B2B Advertising Benchmark Gartner 112

TrustRadius Marketing

OCTOBER 27, 2022

The software your team needs comes with a vendor relationship you’re going to foster, and like in real marriage you need to choose the right one. The vendor selection process refers to when a business identifies a need and seeks out a new software vendor to reach their goals. Otherwise, you’re in for a messy divorce.

Enterprise Management 98

Enterprise Management Work Management Vendors Budget Programs 98

Visitor Queue

JUNE 18, 2023

So, you have developed a cutting-edge software solution that solves a common problem that companies face. But, the problem is, how do you make sure your target audience knows about your software? In such a competitive market, it’s essential to stand out from the crowd and effectively spread the word about your software.

Software 92

Software Tactics Paid Search Agency Companies 92

chiefmartech

JULY 30, 2022

. “What is it about marketing that spawns so many software apps? ” To which software review site G2 responds in this article, “Hold my beer.” Marc Andreessen called it “software eating the world.” Software is everywhere (and, increasingly, everything is software).

Budget Programs 132

Budget Programs Software Churn Rate Startups 132

Influitive

AUGUST 21, 2019

The post What Type of Referral Program Software Does Your B2B Company Really Need? appeared first on Influitive.

Software 113

Software Paid Search Agency Companies B2B 113

Biznology

JANUARY 13, 2022

Eager to attend in-person events, B2B marketers may have their hopes dashed again as new variants spread. February 28-March 2, Scottsdale, B2B Marketing Exchange. All about sales enablement, and organized by Seismic, a producer of sales enablement software. April 6-7, all virtual, Marketing Profs B2B Forum.

Conference 197

Conference B2B Forrester Marketing Management 197

Only B2B

SEPTEMBER 16, 2022

Introducing B2B SaaS: Business Solutions. The B2B SaaS market is rising, so it’s obvious why the benefits are difficult to overlook. This guide is for you if you’re new to the B2B SaaS world. We’ll go over all you need to know about B2B SaaS, including its fundamentals and advantages.

Work Management 118

Work Management Marketing Management Marketing AI B2B 118

Visitor Queue

JULY 7, 2023

In today’s competitive market, selling software effectively is essential for business growth and success. Whether you’re a seasoned sales professional or an aspiring entrepreneur, this blog post is the ticket to achieving software sales success.

Software 85

Software Tactics Paid Search Agency Companies 85

TrustRadius Marketing

OCTOBER 27, 2022

In our post on Customer Engagement Software for Small Businesses , we went over the main benefits you can expect from these platforms. These are key features for enterprises to look for in their customer engagement software. Native CRM tools are frequently included in customer engagement software. Enterprise Knowledge Bases.

Enterprise Management 96

Enterprise Management Digital Asset Management Marketing Budget Marketing Automation Services 96

Marketri

APRIL 4, 2024

Why One Tactician Won’t Work The solo marketer was a sub-optimal but feasible structure in the 1980s and 1990s for mid-sized B2B businesses. Experienced marketing leadership in the form of a CMO is only one of the many key roles needed to effectively market a B2B company today.

Marketing Automation Services 118

Marketing Automation Services Budget Programs Work Management B2B Marketing 118

Visitor Queue

JANUARY 14, 2024

From the days of relentless cold calls to the current era of software tools, businesses have continuously adapted to new lead generation tactics. In this article, we […] The post The Evolution of Lead Generation: From Cold Calls to Software Tools appeared first on Visitor Queue Blog | Identify Website Traffic.

Cold Calling 89

Cold Calling Lead Generation Software Generation 89

Martech

APRIL 11, 2024

B2B marketing is suffering from an effectiveness crisis, having chased efficiency gains for years. The rise of cloud-based software. When cloud-based freemium software exploded years ago, the concept of “shadow IT” crept in. Effectiveness should be mastered and constantly invested in ahead of efficiency. Here’s why.

Marketing AI 122

Marketing AI Work Management Effectiveness B2B Marketing 122