B2B, Paid Content and Resource Management

Teradata Buys Aprimo for $525 Million: More Marketing Automation Consolidation To Come

Customer Experience Matrix

DECEMBER 22, 2010

Summary: Teradata's acquisition of Aprimo takes the largest remaining independent marketing automation vendor off the market. The market will probably split between enterprise-wide suites and more limited marketing automation systems. Given the previous Unica deal.

Resource Management

Resource Management Marketing Automation Services Enterprise Management Work Management

The Benefits and Challenges of a Product-Led Growth Strategy

Vision Edge Marketing

APRIL 12, 2022

B2B solutions designed to be intuitive, create a user-friendly experience, require no human interaction to implement and use, and immediately deliver value. A product-led growth strategy is a result of a shift in the expectations and requirements of B2B users. This impacts how you position , market, and sell the solution. .

Enterprise Management

Enterprise Management Work Management Marketing Management Product

Thought Leader and Influencer Interview with CB Bowman Ottomanelli, Author, Award Winner, Podcaster, CEO, Courage Consulting.

Thinkers360

FEBRUARY 23, 2024

Focus Areas: Creativity, Coaching, Management, Diversity & Inclusion Thinkers360 In-Depth Profile & Portfolio: CB Bowman Social Media: LinkedIn | Twitter Books: Courage to Leap & Lead: A Roadmap for Redefining Failure Into Success.

B2B Thought Leadership

B2B Thought Leadership Consulting Thought Leadership Enterprise Management

Webinars

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Cracking the Code: Turning Intent Data into Go-to-Market Success

MORE WEBINARS

Manticore Technology Sees Expertise as Key to Success as a Demand Generation Vendor

Customer Experience Matrix

JULY 28, 2010

Summary: Manticore Technology released some modest enhancements to its demand generation platform today. The company takes a conservative approach to marketing automation, stressing the importance of process over flashy software. Manticore Technology today released the latest version of its marketing automation system.

Manticore

Manticore Marketing Automation Services Demand Generation Agencies Marketing Management

The Mx Group Named One of Illinois’ Best Places to Work for Fourth Straight Year Digital and Demand Generation Agency Recognized as Leading Medium-sized Employer

The Mx Group

MAY 19, 2017

CHICAGO (May 19, 2017) — The Mx Group, a B2B marketing agency in Chicago, has been named one of 2017’s Best Places to Work in Illinois for the fourth consecutive year. The Mx Group is a nationally recognized digital and demand generation agency that empowers its clients with the competitive edge of modern B2B marketing.

Demand Generation Agencies

Demand Generation Agencies Paid Search Agency Demand Generation Advertising Mediums

The 7 Best Marketing Project Management Software To See Top-Tier Success

CoSchedule

FEBRUARY 28, 2023

percent of investment is wasted because of poor project management. In terms of marketing efforts, this statistic is a direct translation to money lost on underperforming ads and failing campaigns. Marketing project management software. Without a reliable system, work will fall into chaos. On average, 11.4

Enterprise Management

Enterprise Management Digital Asset Management Work Management Marketing Management

Beyond Marketing Automation: Building a Complete Marketing Infrastructure

Customer Experience Matrix

DECEMBER 21, 2011

This started as a post about Empathy Logic , a company that merges data from marketing automation, CRM, Web tracking, order processing, social monitoring, and other systems; lets marketers segment and select from this more complete set of data; and sends the resulting lists back to message delivery systems such as email and Web sites.

Marketing Automation Services

Marketing Automation Services Digital Asset Management Work Management Marketing Management

B2B Lead Management Market Heats Up

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management

Enterprise Management Work Management Marketing Management Lead Management

SDL Buys Marketing Automation Vendor Alterian for $107 Million

Customer Experience Matrix

DECEMBER 6, 2011

So, it turns out that while I’ve been obsessing over vendor selection workbooks, our friends at marketing automation vendor Alterian up and got bought last week by language technology vendor SDL for about $107 million. Why didn't somebody tell me?

Marketing Automation Services

Marketing Automation Services Marketing Management Vendors Marketing Automation

2022 BEST SOFTWARE LIST FOR SMALL BUSINESS

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and small business market fit. Helping to direct buyers looking to fill their Small Business tech stack with software best suited for them. . Miro is an online whiteboard platform for distributed team collaboration.

Enterprise Management

Enterprise Management Digital Asset Management Work Management Marketing Management

SMX East 2017 Day 2 – Paid search trends, Amazon and Automation

QuanticMind

OCTOBER 25, 2017

Day 2 of #SMX East offers new insights on paid search trends, what Amazon is doing in search engine marketing, and SEM automation. Day 2 Keynote: “Search Marketers Are The Trailblazers In The Emerging Martech Era “ by Scott Brinker. SMX East 2017, Day 2. Why Should I Care?”

Paid Content

Paid Content Paid Search Agency Amazon Enterprise Management

Y2K Changed Business Forever. So Will COVID-19.

Zoominfo

MAY 13, 2020

It appears certain B2B technologies will become more entrenched after the pandemic, including software for web conferencing, electronic signatures, and human resources management. Doomsday concerns followed: Would bank interest rates go haywire if back-end systems didn’t know the correct date? Agile Processes.

Enterprise Management

Enterprise Management Work Management Marketing Management Resource Management

Y2K Changed Business Forever. So Will COVID-19.

Zoominfo

MAY 13, 2020

It appears certain B2B technologies will become more entrenched after the pandemic, including software for web conferencing, electronic signatures, and human resources management. Doomsday concerns followed: Would bank interest rates go haywire if back-end systems didn’t know the correct date?

Enterprise Management

Enterprise Management Work Management Marketing Management Resource Management

2022 BEST SOFTWARE LIST

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and market size fit. Miro is an online whiteboard platform for distributed team collaboration. These tools can be used alongside the expense management system for the management of company spend. LEARN MORE.

Enterprise Management

Enterprise Management Digital Asset Management Work Management Marketing Management

2022 BEST SOFTWARE LIST FOR ENTERPRISE

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and enterprise market fit. We took that list and broke it down by reviewer’s business size to help direct buyers looking to fill a specific market need. Miro is an online whiteboard platform for distributed team collaboration.

Enterprise Management

Enterprise Management Digital Asset Management Work Management Marketing Management

2022 BEST SOFTWARE LIST FOR MID-SIZED BUSINESS

TrustRadius Marketing

NOVEMBER 2, 2022

Recognizing the best software products based on their customer satisfaction, performance via reviews, and mid-sized market fit. We took that list and broke it down to winners For Mid-sized Market by the reviewer’s business size. We took that list and broke it down to winners For Mid-sized Market by the reviewer’s business size.

Enterprise Management

Enterprise Management Digital Asset Management Work Management Marketing Management

B2B Marketing Zone

Teradata Buys Aprimo for $525 Million: More Marketing Automation Consolidation To Come

The Benefits and Challenges of a Product-Led Growth Strategy

Webinars

Trending Sources

Thought Leader and Influencer Interview with CB Bowman Ottomanelli, Author, Award Winner, Podcaster, CEO, Courage Consulting.

Webinars

Manticore Technology Sees Expertise as Key to Success as a Demand Generation Vendor

The Mx Group Named One of Illinois’ Best Places to Work for Fourth Straight Year Digital and Demand Generation Agency Recognized as Leading Medium-sized Employer

The 7 Best Marketing Project Management Software To See Top-Tier Success

Beyond Marketing Automation: Building a Complete Marketing Infrastructure

B2B Lead Management Market Heats Up

SDL Buys Marketing Automation Vendor Alterian for $107 Million

2022 BEST SOFTWARE LIST FOR SMALL BUSINESS

SMX East 2017 Day 2 – Paid search trends, Amazon and Automation

Y2K Changed Business Forever. So Will COVID-19.

Y2K Changed Business Forever. So Will COVID-19.

2022 BEST SOFTWARE LIST

2022 BEST SOFTWARE LIST FOR ENTERPRISE

2022 BEST SOFTWARE LIST FOR MID-SIZED BUSINESS

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