B2B Magazine Media Plans Presentation 
Valasys
MAY 6, 2021
Virtual marketing can be a boon for B2B marketers, especially in the post-pandemic wake to the next normal, where the common formats of virtual advertising including email marketing, social media marketing, display advertising, blogs, and other digital formats are gaining precedence due to the accelerated rate of digital transformation.
Customer Experience Matrix
DECEMBER 14, 2009
But a recent eMarketer article B2B Marketers to Increase Social Spend cited two surveys that showed this is also a matter of policy. True listening ranked fifth in the Visible Technologies/SiriusDecision survey (“monitor and respond” at 14%), and third in the B2B Magazine survey (“customer feedback” at 46%).
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MLT Creative
NOVEMBER 28, 2011
BtoB Magazine recently presented a webinar that spoke to this phenomena, called, “From Caveman to Customer: What the Evolution of Storytelling Means to Marketer.” Vann Morris is the Director of Buying Behavior Studies with the Atlanta B2B advertising agency, MLT Creative.
Outbrain
JANUARY 25, 2021
Women could be reached through celebrity magazines, men through car magazines. In the digital space, the use of data is making this traditional media booking more and more obsolete, but this has not yet reached all planners. Presenting them with a wide range of topics is the key to efficient monetization. Endless feeds.
KoMarketing Associates
DECEMBER 21, 2012
In this post, we’ll take you through the ghosts of content marketing past , present , and future to reflect on the evolution of content marketing a la Charles Dickens. In 1895, John Deere launched its customer magazine, The Furrow , which today has a 1.5 Ghost of Content Marketing Present. Ghost of Content Marketing Past.
Convince & Convert
APRIL 15, 2010
We have entered an era where every business needs to consider themselves a TV station and a magazine , and the quicker you figure out your strategic content marketing plan, the faster you can use content to drive meaningful business results. Previously, content about Kodak products would have been created by the media.
Convince & Convert
MARCH 3, 2010
Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners. I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. I’d be happy to share my slide presentation with you, too).
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