Writing on the Web

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Content Marketing Blues: the Battle for Attention

Writing on the Web

Doug Kessler and the boys over at VelocityPartnersUK ask this question in the B2B Manifesto. For example, they suggest 5 imperatives for B2B marketers. I think this is essential advice for anyone using a blog for business, not just B2B marketers. Related posts: Click, Read, Learn: B2B Marketing Zone Is Fast Food for the Brain.

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5 Uses for Your Business Blog

Writing on the Web

Guest writer: Chris Peterson is a copywriter for Straight North, a leading Chicago, IL Web development company. He specializes in B2B and B2C marketing, with experience in informational blog posts, press releases, and website content that emphasizes Search Engine Optimization.

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How Content Marketing Works on Pinterest

Writing on the Web

However, if you’re in a B2B business or sell services or have products that might be tricky to show off on an image driven site, what to share as part of your content marketing strategy can be a roadblock. Making sure all your pins lead somewhere informative is important, especially when you’re optimizing Pinterest for content marketing.