Hubspot

JANUARY 7, 2013

When you nurture your leads with content relevant to their behaviors and needs, you bring them further along in the sales cycle and they walk away from the interaction feeling like your company is actually interested in being helpful to them, not just in closing a deal (sounds like a great way to build brand equity, right?).

Top of Funnel 28

Top of Funnel Work Management Sales Qualified Leads Marketing Management 28

Online Marketing Institute

JULY 31, 2009

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. 6) SFA integration — ditto the above.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

LeadSloth

JANUARY 12, 2010

Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. Kevin Joyce , CMO, Market2Lead. Adam Needles , Director, Field Marketing and B2B Marketing Evangelist, Silverpop. Megan Heuer , Research Director, SiriusDecisions.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

B2B Marketing Zone Posts

MAY 3, 2010

Best of B2B Marketing. Great stuff this month in the world of B2B Marketing. HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years. April 2010.

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Hubspot

DECEMBER 30, 2015

Get the lead to contact you to inquire more about your services/product or make the purchase online. For companies in the B2B space, there 6 workflows that are essential for them to be using. 2) Lead Nurturing Workflows. 1) Subscriber Workflows. You know they’re interested in you; now it’s time to capitalize on it.

Top of Funnel 28

Top of Funnel Paid Search Agency Companies Market2Lead 28

Hubspot

DECEMBER 18, 2012

The easiest way to gather this information is through your lead-capture forms. Is it B2B or B2C? This gives the sales rep another solid foundation for building a conversation around the lead’s needs and interests. 4) Which team is responsible for handling leads at each stage. What size is the company?

Top of Funnel 28

Top of Funnel Work Management Marketing Management Planning 28