Lead Gen 2.0 - Social Media & Search Alone Won't Attract C-Level Buyers
Smashmouth Marketing
DECEMBER 30, 2008
Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies and the net-gen crowd. Call it Lead Gen 2.0, but in my opinion it is just traditional lead generation, demand creation and marketing with some new twists. No, I've added them to the mix.
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