Valasys

SEPTEMBER 8, 2020

On 7th September, one of the pioneer performance marketing agencies in the U.S.A, Merkle, announced the coalescence of 5 of its B2B companies to form a new B2B group, as the part of a new collective. The collective will manage $16 billion in global billings and around 1,000 people will be working for Merkle B2B, to begin with.

iProspect 40

iProspect Enterprise Management Paid Search Agency Advertising Agencies 40

KoMarketing Associates

MARCH 30, 2012

How important is mobile marketing to your B2B strategy? According to MarketingSherpa’s 2012 B2B Marketing Benchmark report , mobile marketing has yet to hit even close to the top of the priorities list for B2B marketers. Clearly Define Mobile Marketing Goals. Avoid Assumptions.

Mobile Marketing 120

Mobile Marketing B2B Marketing iProspect Mobile Advertising 120

Outgrow

JULY 8, 2020

Top 15 Content Marketing Agencies in South East Asia. Did you know that 72% of marketers agree that content marketing increases engagement? But, content marketing is easier said than done. ‘ 60% of marketers create at least one piece of content each day ’. iProspect Indonesia. iProspect Indonesia.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

chiefmartech

AUGUST 2, 2016

The pace of marketing technology innovation continues to accelerate, and as this latest study reveals , understanding how to manage marketing technology has become one of the most important skills for senior marketers to be successful. You can view the detailed MarTech agenda on the conference site. I hope to see you there!

iProspect 40

iProspect Peer-to-peer Marketing Management Case Studies 40

KEO Marketing

FEBRUARY 25, 2015

KEO Marketing, a leading B2B marketing agency, recently published a report entitled “Marketer’s Guide: How to Leverage a Strategic Mix of Search and Display Advertising for Maximum ROI.” iProspect ). About KEO Marketing. KEO Marketing Inc., Microsoft ). The Best of Both Worlds.

Display 48

Display iProspect Paid Search Agency Advertising Agencies 48

NuSpark Consulting

JULY 2, 2010

The above is true of a b2b message as well. Vizu uses audience polling and other tactics to tie digital campaigns beyond clicks and conversions to ore traditional outcomes that brand marketers have always searched for. Here’s a study from IProspect and published by Emarketer showing user behavior from banner ad exposure.

Banner Ads 100

Banner Ads Banners Paid Search Agency Ads 100

Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” In one word content – marketing content that is relevant and tailored to the prospect’s stage on the buy cycle. How can you accomplish all that? The steps are: 1.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60