Is the quality of your data hindering your ABM success?
eTrigue
JANUARY 16, 2024
Gartner predicts that in 2024, the rate of B2B data decay will be over 70% per year.* With B2B data decay rates at an all time high it’s important to keep on top of your data hygiene. Intent data helps determine which of your prospects are in-market and which are latent. Garbage out.
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