Chris Koch

JANUARY 28, 2011

I think we need to let the personal brand win—especially in B2B. Forrester Research is testing both sides of this argument. Now, awhile back I wrote a post criticizing Forrester’s decision to prevent its analysts from hosting their own personal blogs. It’s a good problem to have, to be grappling with this issue as Forrester is.

Personalization 100

Personalization Forrester Brand Identity Branding 100

Chris Koch

AUGUST 7, 2009

That means understanding not just the top 10 IT drivers for 2009 as predicted by Gartner or Forrester. Posted in Customer Relationships Tagged: B2B, B2B marketing, CIOs, role-based marketing, Segmentation. Tags: Customer Relationships B2B B2B marketing CIOs role-based marketing Segmentation.

Planning 100

Planning Segmentation Work Management Gartner 100

Chris Koch

AUGUST 7, 2009

That means understanding not just the top 10 IT drivers for 2009 as predicted by Gartner or Forrester. Tags: Customer Relationships B2B B2B marketing CIOs role-based marketing Segmentation. To market to these people effectively, you’re going to have to get to know them as being part of multiple, unique segments. Tweet This Post.

Planning 100

Planning Segmentation Work Management Gartner 100