Buzz Marketing for Technology

article thumbnail

4 Ways Your Website Can Replace Focus Groups

Buzz Marketing for Technology

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group? We look at four ways that your website can replace focus groups: 1.

article thumbnail

4 Ways E-commerce Can Drive Conversions From Green Initiatives

Buzz Marketing for Technology

5 Ways B2B Can Learn from B2C Marketers Business and consumer brands have traditionally approached marketing from two. 4 Ways Your Website Can Replace Focus Groups While focus groups attempt to simulate and gain insights on. Related posts brought to you by Yet Another Related Posts Plugin.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

Video is another crucial aspect of ZMOT; product showcases, how-to demonstrations, B2B case studies…whatever your market, customers will want to see what you have on offer before opening their wallets. 4 Ways Your Website Can Replace Focus Groups While focus groups attempt to simulate and gain insights on.

article thumbnail

Nuggets from Social Media workshops as of late. : Community Group Therapy

Buzz Marketing for Technology

On June 24th, 2008, Bev said: Too many companies see the social side of a product as just another focus group - the communication is one way from the community to the company with little coming back from the company. The social side is interesting when it comes up in B2B or B2C. Josh: Good point. Content still is king.