Tony Zambito

OCTOBER 26, 2020

The impact of the coronavirus pandemic will represent the most significant disruption in B2B commerce in many decades. The renewed surges in the spread of the pandemic will raise further obstacles and questions as B2B businesses look ahead to 2021. The imperative for B2B suppliers is to understand how their buyer’s goals are changing.

Marketing & Strategy 245

Marketing & Strategy Buyer Personas B2B Sales Interactive Marketing 245

Tony Zambito

MAY 13, 2011

Baseone, the London based B2B Marketing Agency, released its 2nd annual Buyersphere Report 2011 this   month.    The annual report is aimed at surveying the changing B2B buyer behavior. .    The annual report is aimed at surveying the changing B2B buyer behavior.

Buyer Personas 100

Buyer Personas WOM B2B Paid Search Agency 100

Tony Zambito

NOVEMBER 28, 2010

   B2B organizations are either dipping their toes in the social media waters while some have dived in nose first with elaborate presence.    In reality, B2B businesses are learning to become a new breed of online educators.    Even in social media platforms you see “scripted” talk being used. 

Social Media 100

Social Media Peer-to-peer Buy Media 100

Tony Zambito

MAY 2, 2010

I was in a mall recently and couldn’t help notice the banners boldly announcing to follow the mall on Facebook and Twitter.    Social communities are ebbing their way into the conscious minds of all buyers in many facets be it consumer or B2B.   Image by luc legay via Flickr.

Buyer Personas 100

Buyer Personas Banners Communities Social Media 100

Tony Zambito

JUNE 1, 2011

  Now we are seeing an increasing change at a rapid pace for the B2B business buyer which is not so easy to pinpoint as in the consumer world.  .  What we are witnessing is a dramatic shift in buying behaviors.    At first, behavioral changes were notable among consumers and easy to spot. 

Buyer Personas 100

Buyer Personas Peer-to-peer Wikipedia Interactive Marketing 100

Tony Zambito

MAY 18, 2011

We are also witnessing the phenomenon of buyers in B2B marketplaces becoming more social in their interactions.    The degree of interactions amongst buyers, both at a group and individual level, is most likely at the highest levels in the history of B2B selling and buying. 

Peer-to-peer 100

Peer-to-peer Buyer Personas B2B Thought Leadership Lead Ranking 100

Tony Zambito

APRIL 24, 2010

   Most notably, the B2B buying process has undergone a significant transformation within the past three years.    For example, the recent Buyersphere Report regarding B2B use of social media commissioned by Base One of the UK is very illuminating. 

Buyer Personas 100

Buyer Personas Eloqua Social Media Lead Ranking 100