B2B Eloqua MQL Sales Qualified Leads 
SnapApp
APRIL 4, 2018
Demonstrating the value of any marketing campaign is challenging. This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . Now, you’d think this would make measuring B2B metrics easier.
The Point
JANUARY 13, 2015
Since email continues to be a dominant channel for most B2B marketers, let me suggest that a good candidate for #1 on your “to do” list for 2015 is to improve the way you measure email campaigns. The only way to really gauge email success is to measure the impact that leads generated by a campaign have on pipeline and revenue.
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ANNUITAS
NOVEMBER 10, 2010
We are glad to have Steve Woods, CTO of Eloqua as a guest contributor to The Annuitas Group blog. Steve is a thought leader in the world of marketing automation and lead management and is also a prolific writer on topics related to demand generation and the current transitions within the marketing profession.
PathFactory
DECEMBER 17, 2018
Hello, fellow B2B marketing nerds! Today, I’d like to share some of the cool things the PathFactory marketing team is doing in the B2B digital marketing space. The importance of enabling content bingeing in B2B. Netflix binge-watching and B2B content bingeing aren’t all that different from each other.
Industrial Marketing Today
MAY 11, 2010
The top findings I got out of the release were: 47% of the sales professionals reported a slight increase in the size of their B2B pipelines this year as compared to last year. However, the sales cycles have also become longer, making it much harder to close deals. This one caught me by surprise.
Markempa
NOVEMBER 13, 2018
Even though our tools have become smarter with AI and machine learning, connecting and building B2B relationships has never been harder. The question is: How can we connect better and build relationships with B2B customers? Here are leads that are qualified; that are interested. A few decades.
Ledger Bennett
MAY 29, 2018
If you want to learn more about building audiences for each stage of the funnel check out our Cross Channel B2B Audience Strategy blog ). We have a number of contacts at each stage for both and we’re engaging them via email nurtures until their lead scores reach a target level and they can be progressed through the nurture.
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