B2B DemandBase Marketo MQL 
Engagio
SEPTEMBER 29, 2023
That’s why lead nurturing remains such a key element of a good B2B go-to-market. In my time at Marketo I found that I could generate 50% more qualified sales leads at 33% lower cost by nurturing my not-yet-ready-to-buy prospects. A good lead nurturing program will send the prospect some useful information once every week or two.
Engagio
SEPTEMBER 20, 2021
At Demandbase, we have a tried-and-tested, phased approach that will introduce you and your team to ABX so that you can find the right strategy among the countless possibilities that work for you. With Demandbase One, this step is simple. Adjust your definition of MQLs and MQAs. Collecting the right data.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Velocity Partners
APRIL 16, 2024
This is the sixth in a series we’re running about the new B2B GTM playbook. The other day, I had the privilege of sitting down with Jon Miller, founder CEO of Marketo and Engagio and most recently CMO at B2B Go-to-Market powerhouse Demandbase. You talk about how the old B2B playbook just doesn’t work anymore.
Directive Agency
JANUARY 9, 2019
Account-based marketing or ABM is a B2B strategy where marketers target specific accounts within an industry using personalized campaigns that resonate with each target account. According to Marketo , a study performed by the Altera Group showed that 97% of users surveyed experienced a higher ROI using ABM than other marketing initiatives.
Directive Agency
JANUARY 9, 2019
Account-based marketing or ABM is a B2B strategy where marketers target specific accounts within an industry using personalized campaigns that resonate with each target account. According to Marketo , a study performed by the Altera Group showed that 97% of users surveyed experienced a higher ROI using ABM than other marketing initiatives.
Directive Agency
JANUARY 8, 2019
Account-based marketing or ABM is a B2B strategy where marketers target specific accounts within an industry using personalized campaigns that resonate with each target account. According to Marketo , a study performed by the Altera Group showed that 97% of users surveyed experienced a higher ROI using ABM than other marketing initiatives.
Full Circle Insights
FEBRUARY 28, 2021
At B2B companies, CRM data is widely regarded as the most credible revenue record, so when marketing teams integrate their data into the CRM, it improves perceptions of marketing’s reports, not only with sales colleagues but in the C-suite too. MQL vs Revenue-Based Demand Planning. State of B2B Full-Funnel Measurement.
Expert insights. Personalized for you.
133 
Let's personalize your content