Engagio

SEPTEMBER 29, 2023

That’s why lead nurturing remains such a key element of a good B2B go-to-market. In my time at Marketo I found that I could generate 50% more qualified sales leads at 33% lower cost by nurturing my not-yet-ready-to-buy prospects. A good lead nurturing program will send the prospect some useful information once every week or two.

Lead Nurturing 133

Lead Nurturing Lead Ranking Marketing Qualified Leads Sales Qualified Leads 133

Oktopost

APRIL 1, 2021

Listen to the Podcast: For more episodes on MarTech, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn. Back in 2018, Marketo was purchased by Adobe for $4.75B, and Engagio was recently acquired by Demandbase. Episode Summary.

Account Based Marketing 101

Account Based Marketing DemandBase Planning Marketo 101

Engagio

OCTOBER 11, 2021

Campaign Management was mostly industry-agnostic — B2C, B2B, B2B2C, it didn’t matter — which also meant that it mostly catered to the lowest common denominator, usually B2C. You know the story here, Marketo, Eloqua and a few others came to quickly dominate the B2B marketing world. Check it out here.

Account Based Marketing 87

Account Based Marketing Marketing Automation Services Enterprise Management Marketing Automation 87

ClickZ

JUNE 15, 2020

Account-based marketing (ABM) platforms like Demandbase and Terminus enable B2B marketing and sales teams to target companies that align well with their existing clients. Platforms like Demandbase facilitate this approach by enabling users to build audiences using their existing CRM, account, and customer data.

Digital Asset Management 145

Digital Asset Management Lead Ranking Lead Scoring Enterprise Management 145

Top Rank Marketing

AUGUST 14, 2023

When you think of B2B Marketing do you think “blandscape”? There’s a lot to be excited about in B2B Marketing today including the latest trend of Generative AI and its impact on everything from ideation to performance optimization. Harvard Business School) Without question, B2B marketing is both art and science.

B2B 94

B2B Advertising Agencies Paid Search Agency Co-Registration 94

Martech

AUGUST 9, 2023

Account-based marketing (ABM) is a powerful strategy helping B2B marketers target and engage with high-value accounts, deliver personalized experiences and drive revenue growth. She is the host of the podcast B2B Marketing and More With Pam Didner. Before that, he founded Demandbase and practically invented the ABM technology category.

Account Based Marketing 86

Account Based Marketing ABM DemandBase Marketing Analytics Tools 86

Contently

JANUARY 31, 2023

B2B companies can also access customer sentiment data for their target market. Marketing automation platforms like Adobe’s Marketo , HubSpot , Oracle Eloqua , or Salesforce also include embedded AI analytics capabilities, including predictive “lead scoring.” Content personalization solutions include PathFactory and On24.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Engagio

NOVEMBER 16, 2023

Unlike traditional marketing that relies on lead-based marketing automation and ad tech designed for B2C, B2B account-based marketing and selling drives efficiency with the accounts that matter, resulting in additional pipeline from targeted accounts, higher win rates from ABM accounts, and improved ROI over traditional marketing.

Account Based Marketing 71

Account Based Marketing Budget Programs ABM Marketing Analytics Tools 71

The Point

JUNE 26, 2009

An average conversion rate for a B2B landing page, if you believe the people who claim to measure such things, is around 4 percent. Tags: B2B Marketing Demand Generation Landing Pages Lead Management Lead Nurturing Marketing Automation direct marketing lead generation b2b demand generation demandbase marketo.

DemandBase 100

DemandBase Landing Pages Leads Lead 100

SmartBug Media

APRIL 4, 2022

Demandbase. Demandbase uses artificial intelligence to pull information from first- and third-party data, which moves you past spam and on to relevant and deep insights from the accounts you’re targeting. This platform also integrates with your sales and marketing tools such as HubSpot, Salesforce, and Marketo.

Intent Data 98

Intent Data Intent DemandBase Account Based Marketing 98

Martech

JULY 14, 2022

B2B marketers have employed account-based marketing (ABM) for well over a decade, of course, but the space has evolved rapidly over the past two to three years. Additionally, the COVID pandemic accelerated fundamental shifts in the B2B buying cycle by forcing events and in-person meetings to go virtual. How B2B buying has changed.

Account Based Marketing 122

Account Based Marketing Enterprise Management Work Management Marketing Management 122

Martech

DECEMBER 9, 2021

An intriguing insight from Colby Cavanaugh at Integrate : B2B marketing teams are told they need to engage with accounts (and individuals at those accounts) and support them through a buying process which, essentially, the buyers are now dictating. Brewster Stanislaw joins Demandbase as Chief Product Officer. Editorial Director.

CPO 107

CPO DemandBase CMO Sales Qualified Leads 107

PathFactory

MAY 3, 2022

Everyone has a hot take on how the traditional B2B sales model has died, changed, morphed, or remains relevant – alive and kicking. The first is “ Traditional B2B Sales and Marketing Are Becoming Obsolete ” posted on The Harvard Business Review by Brent Adamson, Vice President at Gartner. So, How did we get here? Our reason?

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

Only B2B

SEPTEMBER 1, 2020

In the ABM world, many B2B giants are proceeding with smart moves. We know Demandbase, a titan lead generation company acquired Engagio. These acquisitions have shaken the B2B market. Demandbase CEO, Gabe Rogol, he too agreed that COVID is pacing the demise of old methods of lead generation. Triblio is acquired by IDG.

Account Based Marketing 152

Account Based Marketing Planning Lead Ranking ABM 152

SalesIntel

APRIL 19, 2024

10 Best Lead Enrichment Tools SalesIntel SalesIntel is a comprehensive data enrichment tool that gives GTM teams a competitive edge in B2B interactions. Using SalesIntel’s data enrichment is not just a strategic choice; it’s an evolution towards more informed, intuitive, and impactful B2B interactions.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40

Onalytica B2B

JULY 15, 2015

70% of B2B marketers are creating more content than they did one year ago. This data comes from the 2015 B2B Content Marketing Trends report from the Content Marketing Institute and MarketingProfs. So B2B marketers are furiously creating more content. Top 100 B2B Marketing Twitter Influencers. B2B Marketing.

Twitter 100

Twitter B2B Marketing PageRank B2B 100

Velocity Partners

FEBRUARY 27, 2024

Jon Miller recently said that the B2B go-to-market playbook is kaput. You know, Marketo and Engagio founder and CMO at Demandbase (and, it just so happens, serial Velocity client). The excitement has turned to ashes for many B2B tech firms and CMO tenure is lower than ever. No wonder B2B pipelines are so under pressure.

Sales Management 77

Sales Management Top of Funnel Work Management Brand Identity 77

InsightSquared

SEPTEMBER 5, 2018

Fred Shilmover , CEO and founder of InsightSquared, Kevin Raybon , VP, Global Sales Operations at Thomson Reuters, Linda Fitzek , VP of Business Operations at EverString and Jessica Fewless , VP, ABM Strategy, Field and Partner Marketing at Demandbase. However, the challenge remains: How can these teams integrate to optimize for growth?

Marketing Attribution 159

Marketing Attribution DemandBase Forrester Forecasting 159

Engagio

SEPTEMBER 20, 2021

At Demandbase, we have a tried-and-tested, phased approach that will introduce you and your team to ABX so that you can find the right strategy among the countless possibilities that work for you. With Demandbase One, this step is simple. Collecting the right data. You need the right data. Figuring out who we want to target.

DemandBase 71

DemandBase Lead Ranking Marketing & Strategy Lead Scoring 71

Customer Experience Matrix

MARCH 26, 2015

For B2B marketers, this has happened mostly through Demandbase and what was formerly Bizo (now part of LinkedIn). The system imports lists of target accounts from a company’s CRM or marketing automation system, or lets clients build their own lists from Terminus’ own B2B company database. ad inventory.

Paid Search Agency 120

Paid Search Agency Display Enterprise Management Marketing Automation Services 120

DemandBase

JANUARY 7, 2020

Dreamforce is the Super Bowl of events for most B2B companies and here at Demandbase, it’s no different. Party at Temple: This is our flagship event we host along with our B2B friends. was strategically designed to amplify and go a layer deeper into the Demandbase content delivered at Dreamforce. CREATE AMAZING PROGRAMS.

DemandBase 88

DemandBase Account Based Marketing Planning Advertising Agencies 88

ANNUITAS

APRIL 24, 2014

When I worked at Demandbase I was particularly inspired by the book and applied the cornerstone trigger event, Oakland A’s loss of player Jason Giambi to the Yankees, to B2B marketing and sales. So many of the vendors that we, as B2B marketers, work with are not equipped to focus on accounts instead of individuals.

Account Based Marketing 100

Account Based Marketing DemandBase Demand Generation Work Management 100

Kabbage

NOVEMBER 9, 2016

Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. B2B Marketing Blogs. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: If there’s one thing Marketo does really well, it’s content.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Kabbage

NOVEMBER 9, 2016

Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. B2B Marketing Blogs. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. Why should I read it: If there’s one thing Marketo does really well, it’s content.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

NuSpark Consulting

MARCH 17, 2012

The infographic summarizes key data from a variety of research reports covering B2B and technology lead generation, media strategy, and content marketing trends, from initial solution research to lead nurturing. The Rise of the B2B Social Buyer: How Buyers Consume Information Survey,2011, ITSMA. Presenting my first infographic.

Lead Generation 100

Lead Generation Trends B2B Marketing Generation 100

Valasys

MARCH 25, 2019

On the 21 st of March, the 2019 Martech Awards organized by B2B Marketing celebrated the very best of talent, achievement and success in the B2B martech arena. The winners were among those companies that have transformed the very landscape of B2B marketing through technology. Winner: Demandbase Highly commended: Agent3.

Marketing Management 40

Marketing Management Demand Generation Agencies B2B Marketing Paid Search Agency 40

ANNUITAS

FEBRUARY 19, 2015

Also, as we close in on Spring event season, there’s a list of some of the best B2B marketing events to look for in 2015. 5) B2B Marketing Events to Watch in 2015. Interesting and unique in that it focuses on B2B content marketing strategy. Marketo Marketing Nation Summit April 13-15, 2015 San Francisco, California.

B2B Thought Leadership 100

B2B Thought Leadership B2B Thought Leadership Salesforce.com 100

Content4Demand

AUGUST 17, 2021

Jon Miller, Chief Marketing and Product Officer at Demandbase , offers a helpful vision into the future value of intent data and practical advice for B2B marketers eager to get started now. He expects intent data to play a vital role in the future of B2B content. There’s vast opportunity for B2B brands to use intent data.

Intent Data 98

Intent Data Intent Buy B2B Thought Leadership 98

Digital B2B Marketing

NOVEMBER 15, 2012

Marketing Automation’s Baby Steps Last week we saw the first meaningful step in this direction with the announcement of Eloqua’s AdFocus offering, extending marketing automation’s segmentation and messaging to online display programs with Demandbase and Bizo. Disclosure: Demandbase is a client of my employer.]

Advertising Agencies 100

Advertising Agencies Marketing Automation Services DemandBase Marketing Management 100

Content4Demand

APRIL 10, 2019

For years, B2B marketing has discussed the “consumerization” of the B2B buyer. However, technology specifically has continued to remain siloed as B2B or B2C point solutions. This led to a conversation with Adobe’s SVP of Marketo Steve Lucas, former CEO of Marketo prior to its acquisition in September 2018.

Positioning 40

Positioning B2B Marketing Digital Transformation Work Management 40

Martech

MARCH 10, 2022

Traditional B2B demand gen models are becoming outdated as privacy regulations are more stringent and fewer people are willing to give up their personal information. And with ABM tech platforms becoming mainstream, it is much easier to implement (think of platforms such as Marketo, Pardot, and HubSpot).

Account Based Marketing 107

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 107

Rollworks

DECEMBER 14, 2021

To help you discover what account-based marketing (ABM) can do for your company, we’ve gathered 17 ABM statistics that will show you why you need to integrate ABM into your 2018 and 2019 B2B marketing strategies. The more B2B leads you attract, the larger the ROI, right? ABM and ROI. ABM outperforms your other marketing channels.

Account Based Marketing 52

Account Based Marketing ABM Stats Allocation 52

Full Circle Insights

SEPTEMBER 12, 2022

Account Based Marketing, commonly referred to as ABM, has taken the B2B marketing world by storm. Account Based Marketing, often called ABM, is a strategy employed by B2B companies focused on targeting a precise list of high-value accounts. Learn more. . . > Demandbase ABM. Download eBook. What is Account Based Marketing?

Account Based Marketing 98

Account Based Marketing ABM Full Circle Insights Ideal Customer Profiles 98

Lattice

MAY 24, 2016

The B2B world is moving fast towards Account-Based Marketing, Account-Based Sales Development…well “Account-Based Everything.” B2B sales and marketing have an imperative to be aligned on which accounts to go after and win. They’ve seen up to 285% higher win rates and 35% higher deal sizes. THEME TWO: Real-time Actionability.

Marketing Automation Services 124

Marketing Automation Services Lead Ranking SMB Generation 124

Strategic-IC

NOVEMBER 10, 2020

Account-Based Marketing (ABM) is an increasingly popular presence in B2B marketing today. 84% of B2B marketers believe ABM provides significant benefits for retaining and expanding current relationships. 84% of B2B marketers believe ABM provides significant benefits for retaining and expanding current relationships.

Account Based Marketing 62

Account Based Marketing ABM Stats Top of Funnel 62

Metadata

FEBRUARY 21, 2023

Welcome to our “Ask Me Anything” blog recap, where we pull together the best insights and advice from the best (and brightest) minds in B2B marketing. Her impressive resume shows previous lives taking on senior leadership roles at SalesLoft (CMO), Adobe, Marketo, Demandbase and Alyce. Uh…no!

Communities 52

Communities Demand B2B Thought Leadership Peer-to-peer 52

Velocity Partners

APRIL 16, 2024

This is the sixth in a series we’re running about the new B2B GTM playbook. The other day, I had the privilege of sitting down with Jon Miller, founder CEO of Marketo and Engagio and most recently CMO at B2B Go-to-Market powerhouse Demandbase. You talk about how the old B2B playbook just doesn’t work anymore.

Marketing Analytics Tools 83

Marketing Analytics Tools Marketing Budget DemandBase Lead Ranking 83