B2B Demand DemandBase Multi-Touch Attribution 
Engagio
JANUARY 20, 2024
Dowling covers several key topics, including the importance of clearly articulating marketing’s value and ROI, integrating brand and demand generation efforts, building alignment by collaborating with sales pursuits, prioritizing simplicity, and focusing on supporting team members. “We saw something really interesting.
DemandBase
APRIL 12, 2020
First-touch, last-touch, multi-touch, oh my! “A A full 54% of marketers say multi-touch attribution is one of the biggest gaps in their marketing research.” There are a number of ways to skin the marketing attribution cat—most of them arbitrary. More importantly, should we?
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Engagio
OCTOBER 13, 2020
In the 14 years since I co-founded Marketo, the way companies buy B2B products has changed a lot. As a result, the B2B marketing that you know today is heading towards a shipwreck in 2021 and beyond. But as we will see, this model is looking increasingly outdated in the face of modern B2B buying. sources in their research.
NetLine
JANUARY 23, 2020
Nick was kind enough to share some of his most effective marketing strategies to help B2B marketers like you tackle demand generation. Read on as we pick Nick’s brain and explore what’s working and what’s next for B2B marketing. The team at Demandbase. How does Content Marketing fit into your overall marketing strategy?
Heinz Marketing
FEBRUARY 8, 2021
The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! ” and our guest is Jon Miller , CMO at Demandbase.
DemandBase
JULY 21, 2020
The most foundational pieces of your B2B go-to-market strategy are: Choosing the accounts and people to target. Not only do you have to deliver on all of the touches, but you have to think about how to over-deliver. Therefore, all your other accounts that are showing latent demand require a different approach.
Full Circle Insights
FEBRUARY 28, 2021
At B2B companies, CRM data is widely regarded as the most credible revenue record, so when marketing teams integrate their data into the CRM, it improves perceptions of marketing’s reports, not only with sales colleagues but in the C-suite too. Intro to Full Circle Campaign Attribution. MQL vs Revenue-Based Demand Planning.
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