B2B Demand Generation Forrester Marketo White Paper 
The Point
JANUARY 21, 2014
I would a) break it up into 2 paragraphs at minimum, and 2) tie the copy back to the offer in action-oriented terms, as in: “In a new white paper from Forrester, learn how …”. A few days later, Kevin responded with the results: “Based on your input, I made the following changes to the Forrester campaign: 1.
Ambal's Amusings
JULY 22, 2010
B2B Marketing has become multi-faceted in this digital era. We asked our panel of B2B marketing experts " How can companies maintain branding and messaging consistency across various marketing vehicles that they use? "B2B Marketing Must Be Driven by an Umbrella Strategy" Ardath Albee's Bio. Ardath Albee.
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Marketing Insider Group
JANUARY 24, 2013
Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. New York, NY.
Ambal's Amusings
MAY 27, 2010
We asked our panel of B2B marketing experts " What do you recommend to marketers that create and market content? What kind of content is most useful in each phase of the B2B marketing cycle? Ardath Albee is a B2B Marketing Strategist. Feature the white paper on your website and as an email offer. Ardath Albee.
Ambal's Amusings
MARCH 18, 2010
Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? "B2B Marketing Campaigns Need Results Beyond Views" Ardath Albee's Bio. Ardath Albee is a B2B Marketing Strategist. Does viral work for B2B marketing?
Ambal's Amusings
NOVEMBER 12, 2010
We asked our panel of B2B marketing experts "How can B2B marketers measure return on investment (leads generated, market awareness etc) for the money/effort spent on creating and marketing content? Ardath Albee is a B2B Marketing Strategist. B2B buying cycles are lengthening. " Ardath Albee.
Ambal's Amusings
FEBRUARY 18, 2010
However, "Being Findable" doesn't mean "Being everywhere" We asked B2B Marketing experts: What does "Being Findable" mean in today's digital age? Ardath Albee is a B2B Marketing Strategist. How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper).
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