How to Measure Email Success in 2015: A Call to ROI
The Point
JANUARY 13, 2015
Since email continues to be a dominant channel for most B2B marketers, let me suggest that a good candidate for #1 on your “to do” list for 2015 is to improve the way you measure email campaigns. MQLs/Cost Per MQL. Only a few years ago, measuring campaign ROI was a pipe dream for most B2B marketers.
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