ViewPoint

OCTOBER 10, 2011

Debbie Qaqish is Principal Partner and Chief Revenue Marketing Officer for demand generation agency, The Pedowitz Group. A nationally recognized thought leader and innovator in revenue generation, Qaqish has over 30 years of experience helping organizations connect marketing to revenue. But all is not lost.

CMO 120

CMO Marketing Automation Services Disintermediation Demand Generation Agencies 120

Outgrow

SEPTEMBER 15, 2022

She has been a content marketing champion since 2006, launching a variety of products and services to drive traffic and audience for brands. The first one is, that before joining the SaaS startup scene, you led thinking on how disintermediation fueled brand storytelling. Saksham Sharda: Hi, everyone. And you don’t mean anything.

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

Industrial Marketing Today

SEPTEMBER 27, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job? I read a blog post by Robert Lesser of Acquiring Minds where he talks about the ways that digital marketing has changed complex B2B sales.

Social Media 60

Social Media Social Marketing Media Planning 60

The Point

MARCH 17, 2015

You could make the case, as I will, that of all the new technologies to enter the marketing technology landscape of late, the two with the potential to have the biggest short-term impact for B2B marketers are Predictive Analytics and Programmatic Ad Buying. Choozle’s platform is designed to be run in-house, whether by a brand or agency. (HS)

Paid Search Agency 100

Paid Search Agency Buy Demand Generation Agencies Advertising Agencies 100

6sense

FEBRUARY 14, 2022

Eric is a former Gartner and TOPO analyst who has long specialized in demand generation, digital, content, and media. In addition to helping companies create and grow new service offerings, he’s led new mobile, search, and lead-gen initiatives. 6sense: What is “brand safety” in the world of digital advertising?

Advertisements 62

Advertisements Advertising Practices Disintermediation 62

Engagio

JANUARY 9, 2017

According to the SiruisDecisions 2016 State of ABM study, 70% of all B2B companies focused on driving account based marketing programs. Their study showed that B2B marketers experienced a 171% lift in their average annual contract value (ACV) when implementing ABM strategies. Global Head Of B2B Social Sales Execution, Creation Agency.

Account Based Marketing 88

Account Based Marketing ABM Lead Ranking Top of Funnel 88

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Great stuff in the B2B Marketing world in September. Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. B2B Voices , September 1, 2010 Image via CrunchBase.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40