Martech

JULY 3, 2023

Looking forward to the second half of 2023, we are recalibrating go-to-market plans for what I call the “next normal.” What to do instead… Strategic planning and planning for contingencies are back in fashion. ” Brands were working on transformative GTM efforts pre-pandemic.

Work Management 103

Work Management Marketing Analytics Tools Enterprise Management Tactics 103

TrustRadius Marketing

SEPTEMBER 5, 2018

How to Craft an Event Marketing Plan. While there is no single best approach for crafting an event marketing plan, there are some general best practices that cut across event type and industry. Crafting Your Plan: Before the Event. Crafting Your Plan: Before the Event. Crafting Your Plan: During the Event.

Planning 40

Planning Event Marketing Marketing Plans Work Management 40

Hinge Marketing

JANUARY 31, 2022

And a differentiated marketing strategy allows you to address multiple segments with carefully tailored services and marketing plans. It is true that implementing multiple marketing strategies can be more complex and costly. And it requires discipline to plan and execute a differentiated strategy.

Differentiation 156

Differentiation Marketing Budget Work Management Marketing Automation Services 156

GrowPowerful

DECEMBER 1, 2022

As such, we’ve prepared a list of considerations and contingencies that we hope helps CEOs, investors and leaders alike figure out the tough stuff before it gets figured out for you. 1: Stop random acts of marketing. 3: Create a fully measurable marketing plan. As a CEO, pressure is coming from all sides.

Paid Search Agency 59

Paid Search Agency Planning Contingency Planning Advertising Agencies 59

PureB2B

MARCH 12, 2019

Account-based marketing (ABM) has gained a firm foothold in the B2B marketing world. According to Information Technology Services Marketing Association, ABM is defined as “treating individual accounts as markets in their own right.” Basically, you as a marketer are taking personalization to an elevated level.

Account Based Marketing 67

Account Based Marketing ABM Planning Lead Ranking 67

PureB2B

MARCH 12, 2019

Account-based marketing (ABM) has gained a firm foothold in the B2B marketing world. According to Information Technology Services Marketing Association, ABM is defined as “treating individual accounts as markets in their own right.” Basically, you as a marketer are taking personalization to an elevated level.

Account Based Marketing 62

Account Based Marketing ABM Planning Lead Ranking 62

PureB2B

JULY 11, 2017

Account-based marketing (ABM) is starting to gain a lot of traction in the B2B world. According to the Information Technology Services Marketing Association, ABM is defined as “treating individual accounts as markets in their own right.” This means taking marketing personalization to a whole new level.

Account Based Marketing 62

Account Based Marketing ABM Planning Effectiveness 62

SWZD

NOVEMBER 6, 2017

It would be difficult to create a viable 2018 marketing plan, showing how Marketing will contribute to the company’s goals, without actually knowing those goals. Make sure you both come together on Service Level Agreements (SLAs), that your plan has their blessing, and that they can support you in discussions with the c-suite.

Demand Generation Agencies 76

Demand Generation Agencies Demand Generation Budget Programs Demand 76

PureB2B

JULY 11, 2017

Account-based marketing (ABM) is starting to gain a lot of traction in the B2B world. According to Information Technology Services Marketing Association, ABM is defined as “treating individual accounts as markets in their own right.” This basically means taking marketing personalization to a whole new level.

Account Based Marketing 48

Account Based Marketing ABM Planning Effectiveness 48

Hinge Marketing

JULY 18, 2019

Different target markets, different marketing approaches — each tailored to the needs and preferences of that target market. That is the essence of a differentiated marketing strategy. Download The Marketing Planning Guide. Differentiated Marketing in Professional Services.

Differentiation 92

Differentiation Marketing Budget Work Management Marketing Automation Services 92

Hinge Marketing

SEPTEMBER 11, 2017

It addresses high-level considerations such as what markets to target, which services to offer and how to price and promote them. The strategy and its associated tactics are often documented in a marketing plan. Marketing management is the process of implementing that plan — delivering the strategy at the tactical level.

Work Management 96

Work Management Marketing Management Marketing Budget Marketing Automation Services 96