• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [B2B, Companies] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    of presentations that tell the story of the company, its products, its technologies, its ideas, its customers, and its. the data that’s generated every time a viewer interacts with the material. That said, you can’t argue with the reach and simplicity of the SlideShare upload -- especially for some demand- generation applications.
  • CMO ESSENTIALS  |  FRIDAY, MARCH 27, 2015
    [B2B, Companies] Are Your B2B eCommerce Efforts Ready for B2C Best Practices?
    'A recent Aberdeen study on B2B ecommerce highlighted a vital trend companies must address: the convergence of B2B and B2C ecommerce. Despite the unique nature of their activities, the roadblocks impacting ecommerce activities of B2B and B2C firms are now similar. Demand Generation Trending
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 26, 2015
    [B2B, Companies] Understanding Your Ideal Customer Profile Can Drive Personalized Web Experiences
    'Editor’s Note: Today’s post comes courtesy of Tony Yang, Director of Demand Generation at Mintigo. As a data-driven marketer with deep experience in the B2B, SaaS, and enterprise 2.0 This is opposed to the sites that got ripped apart because they tend to be more company-centric and peddling what they sell.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 25, 2015
    [B2B, Companies] How To Use Dark Posts on Facebook and LinkedIn to Increase Relevance
    'Author: Divya Dutt As a social marketer you are often asked to support many different initiatives going on in your company or organization. Some initiatives could involve brand awareness; others could revolve around demand generation or promoting an event , and so on. Social Media b2b Consumer My solution—dark posts!
  • THE POINT  |  TUESDAY, MARCH 24, 2015
    [B2B, Companies] Infographic: Top 10 Reasons to Hire a Full-Service Demand Generation Agency
    'Like any “build or buy” decision, whether or not a full-service agency makes sense for your company depends on a myriad of variables – notably budget, of course – but also how the scale of your objectives balances against the breadth of available in-house resources and expertise. Agencies aren’t for everyone.
  • LEADERSHIP  |  TUESDAY, MARCH 24, 2015
    [B2B, Companies] Transform Your B2B Lead Generation with Storytelling
    Particularly in the world of B2B marketing, it is all too common to find rambling, repetitive, dull, long-winded, overly technical content that is just too boring to read, let alone share. And that, is the essential first step of an effective lead generation process. Dozen Tips for B2B Content Creation and Storytelling      .
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 19, 2015
    [B2B, Companies] Pithy sayings by Seth Godin in a great book
    ” which has been a slogan of Find New Customers , the most Likeable company in Marketing, since I founded it way back in 2009. ServPro “Like it Never Happened” is the company that sponsors FoxNews once hired me to deliver a keynote speech at their meeting in Connecticut last April, but I fell and never delivered it.
  • THE POINT  |  TUESDAY, MARCH 17, 2015
    [B2B, Companies] Programmatic Ad Buying: What Does It Mean for B2B Marketers?
    'You could make the case, as I will, that of all the new technologies to enter the marketing technology landscape of late, the two with the potential to have the biggest short-term impact for B2B marketers are Predictive Analytics and Programmatic Ad Buying. HS) Hi Andrew. Let’s start with a definition. contextual targeting.
  • LEADERSHIP  |  TUESDAY, MARCH 17, 2015
    [B2B, Companies] Stimulate Your B2B Lead Generation with Innovation All It Takes to Get Started Is A Change of Mindset
    In my interactions with B2B companies and their C-Suite, a fixed mindset is one of the most common issues I come across. The CMOs are all for wanting their B2B lead generation to be more effective and re-energized. We developed a new lead generation program called MyLeads2Go.  great lesson for us to be inspired by.
  • ANNUITAS  |  THURSDAY, MARCH 12, 2015
    [B2B, Companies] Identifying Hidden Talent – Part One
    of the B2B Enterprise Marketing workforce rated as highly skilled, this will continue to be a challenge for CMOs over the next year and beyond. At most companies, people spend 2% of their time recruiting and 75% managing their recruiting mistakes,” said Richard Fairbank, CEO at Capital One. With only 7.5% What went wrong? link].
  • LEADERSHIP  |  TUESDAY, MARCH 10, 2015
    [B2B, Companies] CMO Spotlight: Jeremy Burton, President Products and Marketing at EMC Corp.
    '“…We are all consumers at heart” – and that is the Highest Common Factor in B2B and B2C. We have been talking about the overlap between B2B and B2C marketing, the common challenges, the best practices that both types of companies can follow, etc. Steps to Refine Your B2B Marketing Approach in a Digital World.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 9, 2015
    [B2B, Companies] Make Your Events Program A Star: How to Plan a Multi-Channel Event the Right Way
    However, most companies let their event programs live on an island, far away from the realm of their company initiatives. Demand Generation:  Stand out! Your demand generation efforts go beyond just email programs; make sure to involve your customer team. Event Marketing b2b B2C Start Early.
  • LEADERSHIP  |  TUESDAY, MARCH 3, 2015
    [B2B, Companies] What’s Holding Back Your B2B Lead Generation?
    He wanted to see me about getting his B2B lead generation moving with some new ideas. Their lead generation had frozen over, he said, and need a big push. Here are the top 5 issues I found with Peter’s current process—and these are common B2B lead generation challenges: 1. FROZEN. told him they needed a meltdown.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 26, 2015
    [B2B, Companies] The Power of B2B Lead Nurturing
    This is why you need to share great content (focused on them and not you) with them over time – gently earning their trust till they begin to trust your company. Unfortunately, few companies do lead nurturing at all, and those who do tend to do it poorly. Lead Scoring ). This is a story about Jeffrey L. What do you think? Ogden.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 26, 2015
    [B2B, Companies] [Infographic] From Cost Center to Revenue Generator: SMB Marketers Predict The Future
    The research revealed that in the next three to five years, SMB marketers will be increasingly responsible for customer engagement and revenue generation. This was closely followed by skills in digital engagement (37%) and marketing operation and demand generation (35%). Engagement Marketing Infographic b2b Consumer
  • LEADERSHIP  |  TUESDAY, FEBRUARY 24, 2015
    [B2B, Companies] The 4 Stages of the B2B Lead Generation Lifecycle
    The point I’m getting at is, the more we are evolving our tools and processes to “simplify” lead generation and marketing, the more complicated it will become—that’s inevitable. In my opinion, it requires going back to the basic 4 stages of a B2B lead generation lifecycle. Are you in the prime of the lead generation cycle?
  • FEARLESS COMPETITOR  |  SATURDAY, FEBRUARY 21, 2015
    [B2B, Companies] Some facts about Jeff Ogden
    After getting a BBA in Marketing from the University of Notre Dame, I went to Peoria, Illinois to work for the Caterpillar Tractor Company. assume that was the way all companies worked. Next I got a job with business intelligence software company Business Objects in New York City. Hope you like it. and it has won lots of races.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 17, 2015
    [B2B, Companies] Infographics are great for Content Marketing
    'Jeff Ogden  (follow me on Twitter at @fearesscomp ) of Find New Customers , the most likeable company in B2B marketing today is partnered with Likeable Local , who uses Hubspot and they have a very popular blog. Filed under: B2B demand generation , b2b lead generation companies , Chief Content Officer.
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 16, 2015
    [B2B, Companies] The 5 Insights that help put the rules to work for you
    Please note that this is the blog of Find New Customers , the most likeable company in B2B marketing today. We work on that website almost every day to make it better and better, so please visit us if your company needs better sales leads. Something occurred at these companies to trigger their search for a solution like yours.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 10, 2015
    [B2B, Companies] Conducting the buyer interview in buyer personas
    This blog is also on the Marketo Big List of B2B Marketing blogs , which is a great honor. There’s no cost at all, till we talk about this service for your company. contact-form] Filed under: B2B demand generation , Buyer Personas , Content marketing , Demand Generation. Amen!).
  • LEADERSHIP  |  TUESDAY, FEBRUARY 10, 2015
    [B2B, Companies] CMO Spotlight: Alan See, Forbes “Most Influential CMO on Social Media”
    '7 Frequently Overlooked, Back-to-Basics Tips for  B2B Marketers. In today’s piece, I’m happy to present these back-to-basics tips for B2B marketers from Alan See. B2B lead generation involves dealing with sophisticated buyers and selling complex solutions; there’s no escape from that. Remember this? On Adaptability….
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 6, 2015
    [B2B, Companies] Q&A with Ardath Albee: Driving Smart Marketing with Digital Relevance
    " In her role as CEO of consulting firm Marketing Interactions , Albee works directly with companies facing this and other challenges. AB: In the book you call attention to the way companies approach “see also” content presentation on their web sites. Why is this and how do you advise companies to remedy this?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 6, 2015
    [B2B, Companies] Q&A with Ardath Albee: Driving Smart Marketing with Digital Relevance
    " In her role as CEO of consulting firm Marketing Interactions , Albee works directly with companies facing this and other challenges. AB: In the book you call attention to the way companies approach “see also” content presentation on their web sites. Why is this and how do you advise companies to remedy this?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 5, 2015
    [B2B, Companies] VEST Report: Latest Trends in Marketing Automation, and Where's My Hoverboard?
    'I just finished the latest release of the B2B Marketing Automation Vendor Selection Tool , a.k.a. If this happens, the reason will be that agencies provide the missing skills that have prevented so many companies from taking full advantage of marketing automation systems by themselves. VEST Report. Less is more, I suppose.
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 4, 2015
    [B2B, Companies] “A Promise Made is a Promise Kept” – a Motto of Find New Customers
    'Keeping promises is one of the key mottoes of the Tampa-based marketing company Find New Customers , the most Likeable company in B2B marketing. How does one run a company – without keeping promises? good example of how Find New Customers keeps promises is our client, Mintigo , a software company in San Francisco.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 4, 2015
    [B2B, Companies] The ROI of Influencer Marketing
    'What does it mean to be an influencer marketing company ? DemandGen study that shows 72% of B2B buyers use social media to research a purchase and 53% rely on trusted recommendations to make a purchase. Forrester Research report that 85% of B2B decision-makers rely on trusted online communities when researching business technologies.
  • ANNUITAS  |  TUESDAY, FEBRUARY 3, 2015
    [B2B, Companies] ANNUITAS Names Jennifer L. Harmel EVP and Principal
    B2B demand-generation strategist leads firm’s strategic client programs  . 03, 2015 – ANNUITAS , a Demand Generation Strategy and Change Management firm, has named Jennifer L. Harmel as Principal and EVP, Demand Process Strategy Practice. Known for its Demand Process? 'ANNUITAS Names Jennifer L.
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 2, 2015
    [B2B, Companies] In Content Marketing, every word matters. Thus Buyer Personas matter!
    In order to use the right words in Content Marketing, Buyer Personas are essential in B2B marketing today, plain and simple.They’re the difference between mediocre content and great results. jj Filed under: B2B demand generation , B2B lead generation , Buyer Personas , Content marketing , Demand Generation , Find New Customers.
  • THE POINT  |  THURSDAY, JANUARY 29, 2015
    [B2B, Companies] Key B2B Demand Generation Strategies for 2015
    We discussed what’s new, what’s working, and what’s on the horizon in B2B Demand Generation. What is the first B2B marketing strategy that marketers must consider for 2015? In our business, demand generation and content marketing are nearly synonymous. AN) Hello, Howard. HS) Content is everything these days.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 28, 2015
    [B2B, Companies] The Top 10 Best of Everything in 2015
    Since Fearless Competitor is the blog of the company Find New Customers , we hope you’ill visit that site too. Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , Find New Customers , Florida. Let’s have some fun here. The best airline.
  • LEADERSHIP  |  TUESDAY, JANUARY 27, 2015
    [B2B, Companies] The New Paradigm in B2B Lead Nurturing —Perhaps It’s Time to Cleanse Your Sins!
    The river that has nurtured and cradled in its lap, generation after generation since 1900 BC, is still today, an extremely powerful physical and spiritual force. We’re dealing with people, not companies. Can you generate eBooks, reports, Infographics, case studies, etc. That’s good reason. Not working?
  • FEARLESS COMPETITOR  |  FRIDAY, JANUARY 23, 2015
    [B2B, Companies] 5 Tips for Developing Strong Buyer Personas
    'Buyer Personas are the foundation of great B2B marketing plain and simple and there was a big discussion on Linkedin about personas recently. To create great lead generation campaigns , you start with buyer personas. Without deep buyer(People) personas, you simply cannot be great at demand generation or lead generation at all.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 22, 2015
    [B2B, Companies] The State of Marketing Technology in Asia
    TV advertising is still dominant in Asia, but marketers are increasingly trying to attribute lead generation and sales to customer personas and behaviours, rather than simply to response rates in specific media. Use real time feedback to generate insights and facilitate true dialogue with customers. Follow David on Twitter @ketchum.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 21, 2015
    [B2B, Companies] Right Time, Real Time Selling
    'Jeff Ogden , an award-winning marketing expert and President of Find New Customers , the nicest company in B2B marketing, wants to bring back this post from years ago, because it has good information for you. This blog is also included in the Marketo Big List of B2B Marketing Blogs , which is the source of the Top B2B Blog logo.
  • ANNUITAS  |  TUESDAY, JANUARY 20, 2015
    [B2B, Companies] Essentials of Perpetual Revenue
    'Several days ago I had dinner with a long-time friend who is a self-employed B2B entrepreneur. You may have the right content marketing strategy to fuel your Demand Generation program, however, you may need to take a step back and evaluate if you truly have a Demand Process that will drive perpetual revenue.
  • FEARLESS COMPETITOR  |  FRIDAY, JANUARY 16, 2015
    [B2B, Companies] Marketing without buyer personas is like taking a roadtrip without a map
    According to a recent post at The Buyer Persona Institute, 4 4% of companies say they have buyer personas, but almost 9 out of 10 don’t use them effectively. One of the biggest mistakes companies make is not looking to trained buyer persona experts. Filed under: B2B demand generation , B2B lead generation , Buyer Personas.
  • CRIMSON MARKETING  |  THURSDAY, JANUARY 15, 2015
    [B2B, Companies] Atri Chatterjee, Act-On Software CMO: The Top Challenges Facing Integrated Demand Generation Marketers and How to Overcome Them [Podcast]
    Websites, blogs, review sites, social search, video, podcasts, physical stores, trade shows, print media and webinars are but a few of the marketing channels that sellers must contend with to deliver their message and impact demand generation. That information, in turn will richly inform your demand generation efforts.
  • THE POINT  |  TUESDAY, JANUARY 13, 2015
    [B2B, Companies] How to Measure Email Success in 2015: A Call to ROI
    Since email continues to be a dominant channel for most B2B marketers, let me suggest that a good candidate for #1 on your “to do” list for 2015 is to improve the way you measure email campaigns. The only way to really gauge email success is to measure the impact that leads generated by a campaign have on pipeline and revenue.
  • LEADERSHIP  |  TUESDAY, JANUARY 13, 2015
    [B2B, Companies] CMO Spotlight: 5 Questions B2B Marketers Should Ask
    Based on Jon Iwata’s approach to marketing, here are 5 important questions your B2B organization needs to ask: 1. Jon emphasizes the need for effective demand generation when selling to businesses. Does Your Company Have A Strong Character? It has never been more important for a company to be authentic.”
  • ANNUITAS  |  TUESDAY, JANUARY 13, 2015
    [B2B, Companies] Enterprise B2B Marketers: Focus on Connecting with Your Buyers for Impact in 2015
    'In October of 2014, ANNUITAS published a Benchmark Study regarding B2B Enterprise Demand Generation. One of the key takeaways was that “Marketing departments are struggling to succeed with their Demand Generation.” To Understand Your Buyer and Think Strategically About Demand Generation Programs.
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 12, 2015
    [B2B, Companies] Top 10 Reasons NOT to talk to Find New Customers
    'The B2B lead generation consultancy, Find New Customers is not for everyone. Prospective customers are beating down your doors to buy your company offering. Jeff Ogden is President of the  B2B lead generation  consultancy,  Find New Customers. We tried to think up some reasons why it’s not for you.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JANUARY 12, 2015
    [B2B, Companies] 15 Tips to Generate More Leads in 2015 (Part 1, featuring tips 1-5)
    'Tweet It’s a new year, and you’re likely kicking off marketing and lead generation programs to drive more new leads for 2015. find that connecting the marketing and sales funnels together is really a big challenge and that is a big stopgap for most demand generation programs. Most new leads go nowhere. Here’s how. million.
  • THE POINT  |  FRIDAY, JANUARY 9, 2015
    [B2B, Companies] Steal This Technique for Your Next Sales Email
    was reminded of this principle earlier today when a colleague forwarded an email received from a inside sales representative at a technology company looking to partner with our agency. We’ll pass on partnering with [Company Name] for the time being, thanks for the offer! So, for example: “Click to download our free white paper”.
  • LEADERSHIP  |  FRIDAY, JANUARY 9, 2015
    [B2B, Companies] Interesting Infographics: 10 Ways to Convert More Customers Using Psychology
    Some of the examples are from a traditional B2C environment but I can see how we can apply it to our B2B lead generation strategies and tactics. She concluded that buyers are okay with companies admitting to faults from time to time, as they show the company is actively looking to fix the problem. Research by Prof.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 8, 2015
    [B2B, Companies] The Top 10 Best of Everything in 2015
    There are fine companies out there like Bulldog Solutions and BlueBird Strategies and they do a nice job, but I have to say good things about two firms, Heinz Marketing which is run by my good friend, Matt Heinz, and my own company Find New Customers , which has the very best company name. The best airline. The best TV show.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JANUARY 7, 2015
    [B2B, Companies] 3 Steps to Stellar List Building
    Gathering valuable information enables you to build targeted niche lists, track emerging companies in specific markets, and segment larger sectors or lists. Good B2B list building affects all aspects of business, including the funnel and pipeline. Improve demand generation response rates. Understand Your Audience.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, JANUARY 6, 2015
    [B2B, Companies] 5 B2B Sales Thought Leaders Share 2014 Trends and 2015 Predictions
    We asked 5 B2B sales thought leaders to take a step back and analyze last year in terms of sales trends and this year in terms of sales predictions. Specifically, we asked them this question: What were the major trends in B2B inside sales in 2014, and how do these trends influence your predictions for 2015? 'It’s January 6.
  • ANNUITAS  |  TUESDAY, JANUARY 6, 2015
    [B2B, Companies] Five 2015 B2B Demand Generation and Content Marketing Resolutions
    'As we start 2015, the one thing that B2B marketers can be assured of is that our market and the approach our buyers take to purchase will continue to change and become all the more sophisticated.  In the ANNUITAS B2B Enterprise Demand Generation study, more than 60% of respondents stated that they ran over 15+ campaigns on an annual basis.
  • MARKETING ACTION  |  MONDAY, JANUARY 5, 2015
    [B2B, Companies] 87 New (Really) Marketing Automation Stats
    Case in point: “Companies that excel at lead nurturing generate 50% more sales-ready leads at 33% less cost.”. Here’s another popular one: “Companies that blog have 55% more website visitors, 97% more inbound links, and 434% more indexed pages.”. 25% of Fortune 500 B2B companies have adopted marketing automation.
  • NUSPARK  |  SATURDAY, JANUARY 3, 2015
    [B2B, Companies] 17 Lead Generation- Demand Generation 2015 New Year’s Resolutions
    As a demand generation firm, we are consistently reading about new technology, strategy, and tactics that contribute to a client’s lead generation efforts.  have an RSS reader with 150 or so blogs to stay up to speed on the ever changing world of demand and lead generation. 'Happy New Year!   Content Marketing.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 2, 2015
    [B2B, Companies] The Evolution of Demand Generation In 2015
    'Author: Heidi Bullock Demand generation is a vital aspect of any marketing organization. With the New Year, I’d like to share the big trends I see for 2015—starting with a growing and continual focus on demand generation. Demand Generation b2b Consumer Marketing organizations will change.
  • ANNUITAS  |  TUESDAY, DECEMBER 23, 2014
    [B2B, Companies] How Living in the 57 Percent Will Impact Your Content Marketing Strategy in 2015
    'In their 2012 study End of Solution Sales , the Corporate Executive Board (CEB) revealed that 57 percent of a typical B2B purchase decision is made before a customer even talks to a supplier. CEB states the following as part of the study: “ The hardest thing about B2B selling today is that customers don’t need you the way they used to. 
  • MARKETING ACTION  |  FRIDAY, DECEMBER 19, 2014
    [B2B, Companies] Video Marketing Works for B2B, Too: Insights from the Software Benchmark Report
    That’s because for today’s B2B marketers, video has become a must-have demand generation tool. In the survey, respondents were asked to rank the demand- and lead-generation effectiveness of various types of content, offers and calls-to-action (CTAs). Here’s what they found out about video marketing. Moving Images.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 17, 2014
    [B2B, Companies] 21 Questions To Help You Define Your Content Marketing Strategy
    Content should be an asset inside your company. What demand generation programs do you use? And please follow along on  Twitter ,  LinkedIn ,  Facebook  and  Google+  or  Subscribe  to the  B2B Marketing Insider  Blog for regular updates. Which is totally fine because we’re here to help. And that’s OK.
  • ANNUITAS  |  TUESDAY, DECEMBER 16, 2014
    [B2B, Companies] Three 2015 Marketing Predictions I Hope Are Terribly Wrong
    'As 2014 comes to a close, we get to turn our sights to 2015 and prognosticate on what may be in store for those in B2B Marketing in the coming year. of those in B2B Enterprises who are responsible for Demand Generation state they are highly effective in reaching their goals – ANNUITAS. Only 2.8%
  • LEADERSHIP  |  MONDAY, DECEMBER 15, 2014
    [B2B, Companies] CMO Leadership and B2B Lead Generation Lessons in 2014
    We featured inspiring leaders from global companies and gathered valuable lessons for B2B marketers. Read Beth Comstock’s “ 5 Tips for B2B Marketers to Get in the Driving Seat ”. Don’t limit your B2B marketing mission to Earth—that’s the advice Elon Musk, CEO of Tesla Motors has for us. Are Your CMO and CIO Married?
  • THE POINT  |  FRIDAY, DECEMBER 12, 2014
    [B2B, Companies] 5 Simple PPC Landing Page Changes that May Improve Your Quality Score
    So, for example, in that earlier post I wrote: “Be cautious with customer logos, award icons, and gushing quotes of praise for your company or product. Testimonials of this type can detract from the primary offer and create the aura of a sales pitch for your company that runs counter to the information of value the reader is searching for.”.
  • MARKETING ACTION  |  FRIDAY, DECEMBER 12, 2014
    [B2B, Companies] Hiring a Marketer: What Skill Set Should You Look For?
    'If your company has grown to the point where you’re hiring a marketer for the first time, congratulations! New technologies have made possible many new strategies, and changing consumer habits are changing the game for B2B as well as B2C businesses. And now we’ve added: Lead generation. Demand generation.
  • ANNUITAS  |  THURSDAY, DECEMBER 11, 2014
    [B2B, Companies] Four Keys Areas Where the CMO Must Lead
    have written many times about the need for change management in marketing organizations in order to adapt to the rapid shifts that are occurring with B2B buyers. 'I have been to many conferences and read many marketing articles about having marketing get a seat at the table. Alignment With Their Peers. Skill Training. Investing Wisely.
  • MARKETING ACTION  |  THURSDAY, DECEMBER 11, 2014
    [B2B, Companies] Tradeshows and Events Drive Highest Quality Leads
    Companies creating a presence at these events have the extra costs of designing, creating, and shipping booths and signage as well. In fact, 77% of marketers said they generated a “somewhat high” or “very high” quantity of leads, and 82% said they generated leads of “good” or “excellent” quality. Quality, Quantity, and Cost.
  • VIDYARD  |  THURSDAY, DECEMBER 11, 2014
    [B2B, Companies] How to Use Video Content to Drive and Support Other Content Marketing Activities
    According to the  Content Marketing Institute  (CMI), video is the sixth most commonly used content marketing format, but the third most effective type for B2B brands. Let’s take a look at how video can create and support your demand generation, blogging, and social media efforts: Demand Generation.
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 9, 2014
    [B2B, Companies] How Jeff Ogden of Find New Customers evaluates business investments
    Only two organizations to date have measured up to these tough criteria to protect limited funds: Likeable Local – Social Media Marketing company in New Your CityI know very well. What do you think of our tough business criteria for company investments? B2B demand generation Business relationships Find New Customers Florida
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 8, 2014
    [B2B, Companies] What Is The Cost Of A Lead?
    published their research from last year as well because I think this information is really helpful for brands to benchmark themselves in their demand generation efforts. There is enormous disparity among B2B companies when it comes to lead generation practices. appeared first on B2B Marketing Insider.
  • MARKETING ACTION  |  SATURDAY, DECEMBER 6, 2014
    [B2B, Companies] Which Marketing Software Applications Matter to B2B Marketers?
    'Successful B2B marketers understand that the right technology tools can deliver a significant competitive advantage. So, just how many pieces of software does it take to generate a lead? Clearly, B2B marketers are keeping busy! It’s not too surprising that so many marketers depend on email to generate leads.
  • CMO ESSENTIALS  |  WEDNESDAY, DECEMBER 3, 2014
    [B2B, Companies] 8 Free Research Reports to Guide your 2015 Marketing Plan
    If you joined us today for our webinar, “ What Best-in-Class Marketers are Planning for 2015 ” (the on-demand version is available at that link) you’ll find all reports mentioned today in the list below. What does it take to use marketing automation like Best-in-Class companies? Brand & Content Demand Generation
  • LEADERSHIP  |  TUESDAY, DECEMBER 2, 2014
    [B2B, Companies] 10 Tips to Plan B2B Content Marketing and Maximize Lead Generation
    So here is a fairly obvious statistic from the B2B 2015 Content Marketing Benchmarks, Budgets and Trends Study by Content Marketing Institute and MarketingProfs: 70% of B2B marketers are producing more content this year than last year. 100% increase in leads generated through the site in the past year. Now that’s ROI!
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 1, 2014
    [B2B, Companies] Marketing Automation: Lessons from 4 case studies
    Lead generation, lead nurturing and determining the time for the handoff to Sales would be extremely difficult without that technology. Case Study #1 – Marketing Automation: 200% increase in lead volume for software company after implementation. Case Study #4 – Marketing Automation: IT company boosts leads 59%, generates $1.5
  • LEADERSHIP  |  TUESDAY, NOVEMBER 25, 2014
    [B2B, Companies] The Evolution of B2B Marketing—Brain to Brain
    Interesting evolutionary spin on B2B marketing! The lines are definitely blurring between B2C and B2B with Brain to Brain being the marriage of the two disciplines. Every company does some things well and other things poorly, but they spend way too much time convincing themselves why their industry (and company) is unique.
  • CMO ESSENTIALS  |  TUESDAY, NOVEMBER 25, 2014
    [B2B, Companies] I’m Thankful I’m Not Thankful For…
    Earlier this week, thinking back on how much I have to be thankful for this past year, I also realized there are a few things that I’m actually thankful that I’m not thankful for in the world of B2B marketing. Which content generates the most conversions that lead to closed deals? Demand Generation Trending Bad Hashtags.
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 24, 2014
    [B2B, Companies] My Review of the book, Enchantment, by Guy Kawasaki
    Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers and is always on the hunt for great ideas from top authors. Find New Customers helps companies (with between 50 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs.
  • ANNUITAS  |  THURSDAY, NOVEMBER 20, 2014
    [B2B, Companies] Why Don’t We Market To Our Customers?
    They should always play a part in your Demand Generation Strategy. was recently onsite with a prospect and was told that if this company could simply add $10,000 to every customer renewal each year they would add $400,000,000 in incremental revenue to the bottom line.  Lack of Demand Generation Focus.
  • MARKETING ACTION  |  THURSDAY, NOVEMBER 20, 2014
    [B2B, Companies] Lead Scoring Strategies for Agencies: Best Practices
    skilled demand generation agency can make sure that the marketing automation (which is the system marketing usually uses for lead qualification) and CRM (the system of record for sales) are properly integrated and configured to execute on the strategy both teams have agreed to. They also have a great logo.) Settling the Score.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 18, 2014
    [B2B, Companies] B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides
    Software Advice’s recently released 2014 B2B Demand Generation Benchmark report  revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. Plans for 2015 Demand Generation Spending, by Channel. Forrester’s New B2B Buyer.
  • CMO ESSENTIALS  |  TUESDAY, NOVEMBER 18, 2014
    [B2B, Companies] 3 Ways To Use Your Data Today For Successful Marketing In 2015
    Companies with a website-content strategy designed around their audience’s preferences are nearly twice as likely to convert as those without. Use your visitors’ company profile, web behavior and associated buying stage to personalize the web experience to fit each visitor. Demand Generation Trending
  • CMO ESSENTIALS  |  FRIDAY, NOVEMBER 14, 2014
    [B2B, Companies] Three Reasons Marketers Should Be Thankful for Sales People – Even the Cranky Ones
    Sales enablement research even shows that 47% of Best-in-Class companies go so far as to have an established process for sales employees to rate or comment on marketing and sales collateral (vs only 34% of Average firms and 24% of laggards). Demand Generation Trending Sales Makes Marketing Prove Its Impact. August, 2014.
  • THE POINT  |  FRIDAY, NOVEMBER 14, 2014
    [B2B, Companies] Report: Trade Shows Generate Highest Quantity & Quality of Leads
    'Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend. The ultimate measure of effectiveness is ROI, that is: if I spend a dollar on demand generation, which channel is going to generate the highest return on that investment?
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 13, 2014
    [B2B, Companies] 20 Tools We are Thankful for as B2B Online Marketers
    'With Thanksgiving right around the corner, myself and the rest of the KoMarketing team recently took some time during a team training session to share some online tools that we are thankful for as B2B marketers. This can be a serious time-saver when trying to locate additional information about a contact or the company they work for.
  • ANNUITAS  |  THURSDAY, NOVEMBER 13, 2014
    [B2B, Companies] A Call for Marketing Enablement
    'ANNUITAS recently published a B2B Enterprise Demand Generation Survey. The study was focused on companies that had revenues above $250 million to gain an understanding of  their unique approach to Demand Generation. Only 2.8% said effective. stated their teams were highly skilled while 55.7%
  • INTEGRATED B2B  |  WEDNESDAY, NOVEMBER 12, 2014
    [B2B, Companies] Which channels work for B2B lead generation?
    US-based Software Advice, an online software broker with access to thousands of B2B buyers around the world, has recently published its annual B2B Demand Generation Benchmark report. With email marketing campaigns, for example, B2B marketers in industrial sectors are still just scratching the surface of what’s possible.
  • FEARLESS COMPETITOR  |  WEDNESDAY, NOVEMBER 12, 2014
    [B2B, Companies] Great News for companies in Tampa/St Petersburg, Florida – the BMA is coming
    This is awesome news for companies in the Tampa/St. ” This is exciting news for Jeff and for many companies in the Tampa/St. The Business Marketing Association can help companies a lot and we are exciting to bring them to you. 'The Business Marketing Association is coming to Tampa Bay  soon – within weeks.
  • FEARLESS COMPETITOR  |  TUESDAY, NOVEMBER 11, 2014
    [B2B, Companies] One Company I Never Want to Hear from Again Ever
    For a very short amount of time, Jeff worked for a demand generation agency in Atlanta. never, ever wan t to hear from that company again. Good-bye and good-riddance to that company in Atlanta. With so many good friends, I sure don’t need enemies like that company I once worked for. slma marketing award.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 6, 2014
    [B2B, Companies] 5 Fresh B2B Marketing Stats & What They Mean to You
    'One thing I love about the KoMarketing team is they keep me up to date on everything that’s happening in the online marketing and B2B space. Each week, multiple news stories are posted featuring the latest trends, reports, and statistics in the B2B world. 94% of B2B Buyers Conduct Research Before Spending ( link ). Incentivize.
  • FEARLESS COMPETITOR  |  THURSDAY, NOVEMBER 6, 2014
    [B2B, Companies] The World-Class Network of Jeff Ogden of Find New Customers
    'One of the most important assets of anyone in marketing today is their network. And I’m proud of my network – for good reason. who directed all the shows. want to be humble and understated but that’s the only way to describe the network. Anything less would not do it justice. blog a lot for one simple reason. And he’s right.
  • FEARLESS COMPETITOR  |  WEDNESDAY, NOVEMBER 5, 2014
    [B2B, Companies] Jeff Ogden of Find New Customers is proud to be a nominee for SLMA Marketing Award
    Please vote for Jeff Ogden when the voting begins and no one whose company begins with P. My company is hosting the Web Design Awards, and came across your blog which seemed relevant to our audience. 'Jeff Ogden nominated for the 2015 SLMA Marketing Award. In addition, this blog is up for an award too. No wonder it was noticed.
  • FEARLESS COMPETITOR  |  TUESDAY, NOVEMBER 4, 2014
    [B2B, Companies] The Problem with LinkedIn InMails – They Often Don’t Work
    After all, if I can help a company in Russia with marketing (He signed up for a free 12 minute call), I bet I can help your company too, since I’m one of the top marketing experts in the USA today. Ignoring good marketing advice is like sticking your head in the sand. Why don’t you connect to me too? View Profile.
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 29, 2014
    [B2B, Companies] 8 out of 10 Marketers Fail to do Buyer Personas
    think the main reason is that company’s lack the training and don’t know how to conduct a quality buyer persona. 'The Content Marketing Institute says that Buyer Personas are one of the most overlooked areas of marketing today, with 8 out of 10 getting a failure grade. Nor do they know how to document the findings.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 28, 2014
    [B2B, Companies] 4 Content Marketing Productivity Killers
    And then once your content does start being consumed track the piece and the campaign that generates the most leads and revenue. Trouble Coordinating Content and Demand Generation Teams. Every company is organized differently. But one of the most critical connections is between your content and demand generation teams.
  • LEADERSHIP  |  MONDAY, OCTOBER 27, 2014
    [B2B, Companies] Your Buyers Are Not Businesses, They Are People — The B2B Buyer is Now A Myth…
    Even as B2B marketers, it’s time to humanize and personalize lead generation and customer experience management. The “B2B Buyer” is now a myth—there is no such thing anymore. It is no longer B2B or B2C, it is only B2P, i.e. Business-To-People. Is your B2B lead generation sluggish? As I passed St.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 24, 2014
    [B2B, Companies] The Best White Paper on B2B Demand Generation Ever Written!
    'How to Find New Customers is the best white paper on BtoB demand generation ever written, and that is the truth. B2B demand generation B2B lead generation b2b lead generation companies Business Strategy Demand Generation Demand Generation Manager Find New Customers Florida Management best practices Marketing Marketing Automation
  • ANNUITAS  |  THURSDAY, OCTOBER 23, 2014
    [B2B, Companies] B2B’s Problem with Pay-Per-Click: Three Things You Need to Know
    'I have personally run pay-per-click (PPC) programs for the companies I have worked for, and I have worked with agencies that specialize in PPC claiming to have proven track records in B2B. PPC is always challenging in B2B, and is clearly a different animal than the more transactional sale that PPC was clearly designed for.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 23, 2014
    [B2B, Companies] Sorry Toto. We’re not in NYC any more.
    Sad but my long marriage is over and Find New Customers, the nicest company in B2B marketing is now based in Tampa/St. And many Tampa area companies could use help with marketing, except ConnectWise , which is probably the best marketing company in Tampa. The rest of you  Tampa Bay companies suck at marketing.
  • ANNUITAS  |  TUESDAY, OCTOBER 21, 2014
    [B2B, Companies] Building Relationships & Trust for B2Bs – Q&A with Steve Woods
    was lucky enough to interview our keynote speaker, Steve Woods , Founder and CTO of Nudge Software (former Co-Founder of Eloqua and author of Digital Body Language) to talk about B2B marketing, being a serial entrepreneur and what makes B2B so difficult to master today. Q: What makes B2B marketing so challenging?
  • LEADERSHIP  |  TUESDAY, OCTOBER 21, 2014
    [B2B, Companies] 3 Essentials of Learning for B2B Marketers — Explore, Discover, Experience
    'In a recent survey of 500 B2B and B2C decision makers in the US and UK, Forrester found that only 11% qualified as “modern marketers”. believe there are 3 essential components of this learning process: EXPLORE: There is a plethora of choices in the world of B2B marketing. Is a learning culture thriving within your B2B organization?
  • THE POINT  |  MONDAY, OCTOBER 20, 2014
    [B2B, Companies] Research Report: Lead Gen Not as Easy as Marketers Think
    Just look at the sudden influx of companies boasting so-called “predictive analytics” solutions – software that allows marketers to better score leads, acquire new names, target market sectors, and even refine message and content, based on highly sophisticated algorithms. Just when did demand generation get this complicated?
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 14, 2014
    [B2B, Companies] Why the Future of Find New Customers is brighter than ever!
    'Find New Customers , the nicest company in BtoB marketing today is poised for explosive growth. If Find New Customers can help a company in Russia with marketing, like we did yesterday, I bet we can help your USA company improve its marketing too. Did you know that Buyerzone named this the Best B2B blog of 2012?
  • FEARLESS COMPETITOR  |  SATURDAY, OCTOBER 11, 2014
    [B2B, Companies] Great work with Find New Customers client Mintigo yesterday
    ” Making clients happy is the key to growing a business like Find New Customers , That’s why Find New Customers is the nicest company in BtoB marketing today. B2B demand generation Clients Find New Customers Management best practices Remarkable content sales challenges Sales knowledge sales leadership
  • ANNUITAS  |  THURSDAY, OCTOBER 9, 2014
    [B2B, Companies] The Problem with Account-based Marketing
    Sales has always used an account-based approach while evaluating the leads they receive from marketing, as the first thing they look at is if the lead is from a company they believe could become a potential customer. high level marketing executive pointed out once that his company “doesn’t sell to glass buildings, we sell to people.”
  • THE POINT  |  TUESDAY, OCTOBER 7, 2014
    [B2B, Companies] Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook
    Increasingly, however, B2B marketers have other options when it comes to investing pay-per-click dollars. Twitter and even Facebook have shown more limited success, but both can be a good fit for certain B2B companies whose target markets align well with specific interests or keywords. Billion with Google in 2013. Twitter.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 6, 2014
    [B2B, Companies] There’s a Better Way to do Demand Generation – SCORE!
    'Instead of hiring a “demand generation manager” for your company by looking through resumes, hire Find New Customers to deploy our SCORE demand generation program, which only takes 6 months to complete. You get a ring binder filled with a fully documented best practices demand generation program.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 3, 2014
    [B2B, Companies] How Changing Sales is Impacting Your Business (without your knowledge)
    'At the nicest B2B marketing company, Find New Customers , we’ve really cranked up marketing. Find New Customers is now planning to become a full-time marketing company. want to help you understand how they’re changing, so that you can improve your company profits and win even more deals than you do today. Vendor.
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