LEADERSHIP | FRIDAY, AUGUST 28, 2015
[B2B, Companies] Interesting Infographics: It’s All About The Leads
Much like how the Nature vs. Nurture argument in scientific circles has evolved into an acceptance that both sides play a role, both quality and quantity are important when it comes to lead generation and management. Lead generation, we all know, isn’t a straightforward process guaranteed to lead to sales. If only it were that easy!
MADISONLOGIC B2B WHITE PAPERS | THURSDAY, AUGUST 27, 2015
[B2B, Companies] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
of presentations that tell the story of the company, its products, its technologies, its ideas, its customers, and its. the data that’s generated every time a viewer interacts with the material. That said, you can’t argue with the reach and simplicity of the SlideShare upload -- especially for some demand- generation applications.
LEADERSHIP | TUESDAY, AUGUST 25, 2015
[B2B, Companies] 7 Challenges Facing B2B Lead Generation and Ways to Optimize Them
Some of my golf buddies happened to be CMOs at organizations that depend heavily on channel partners for their B2B marketing. As we cursed and sweated over a bad shot or cheered on when we got lucky, the conversation drifted towards the common challenges that channel marketers struggle with in their demand generation efforts.
THE POINT | TUESDAY, AUGUST 25, 2015
[B2B, Companies] A Follow-Up Strategy for Content Syndication Leads
Furthermore, that individual hasn’t downloaded that content from your Website, and may not even be familiar with your brand or even remember your company’s name from the white paper they downloaded mere days ago. It’s important to recognize that content syndication leads are not like most sales leads. references the specific content asset. 2.
MARKETING ACTION | TUESDAY, AUGUST 25, 2015
[B2B, Companies] 5 Keys to Revenue-Boosting Demand Generation
“Silo” has become the dirtiest of dirty words in business and leadership these days. “ To Build Your Business Smash Your Silos ,” urges Fast Company Magazine. In its place, these silo slayers have created a new revenue beast — the demand generation department. But demand generation is complicated. Nurture Leads.
B2B MARKETING INSIDER | MONDAY, AUGUST 24, 2015
[B2B, Companies] Why Email Marketing Trumps Social Media
And social media companies like Facebook, Google and Twitter garner a lot of media attention. They want to hear from their friends before they want to hear from your company. So when you encourage referrals from existing leads, it helps you generate new ones. 3. Email Demand GenerationAnd with good reason.
MODERN B2B MARKETING | MONDAY, AUGUST 24, 2015
[B2B, Companies] Data Talks! 2 Proven Lead Generation Tactics to Jump on Now
In fact, 61% of B2B marketers cite generating high-quality leads as their No. Part of the problem is that everywhere you look, someone is telling you about new-and-better ways to generate leads. According to Forbes: 71% of B2B marketers use content marketing to generate leads. Company Blog. They work, too.
THE POINT | THURSDAY, AUGUST 20, 2015
[B2B, Companies] Is B2B Lead Generation Really This Difficult?
Results are in from a recent survey on B2B Lead Generation by the B2B Technology Marketing Community on LinkedIn ( free report download here ), and the numbers tell a disheartening story. Marketing automation has helped increase lead generation effectiveness by leaps and bounds, but campaign reporting is still a weak link.
ANNUITAS | THURSDAY, AUGUST 20, 2015
[B2B, Companies] Marketing Enablement and The Technology Stack
asked Scott Brinker , President, CTO and Co-founder of ion interactive, and the creator of the amazing and daunting Marketing Technology Landscape supergraphic (1,876 companies as of January 2015) approximately how many technologies does the average marketer use on a daily basis in a mid-sized organization? It was a lot more than two.
VIEWPOINT | THURSDAY, AUGUST 20, 2015
[B2B, Companies] The Why, What & How of a Lead-to-Revenue Assessment, Part 2 - The How
These include: Lead and demand generation: How are we attracting and engaging the target audience in building a consistent flow of prospective buyers? Gather the revenue influencers in your company—CEO, marketing, sales, operations, IT—to gain insight into the way your internal teams work together. Step 2 – Data Gathering.
B2B MARKETING INSIDER | WEDNESDAY, AUGUST 19, 2015
[B2B, Companies] 3 Steps To Waltz Your Way To Lead Generation Success
Are you overwhelmed with all the elaborate moves in the lead generation buyer-seller dance? Generating leads on your website can seem as mysterious as waltzing. But like the waltz, there are three basic steps that, when executed consistently, can make the lead generation process seem as smooth and effortless as a well-performed waltz.
ANNUITAS | TUESDAY, AUGUST 18, 2015
[B2B, Companies] 3 Mistakes to Avoid When Developing a Demand Generation Strategy
Marketing automation has forever changed the way B2B marketing is conceived and executed. Developing a comprehensive Demand Generation Strategy is not a simple task. The three biggest mistakes a company can make in the development of their strategy are some of the most fundamental. Product-centric planning-.
VIEWPOINT | TUESDAY, AUGUST 18, 2015
[B2B, Companies] The Why, What & How of a Lead-to-Revenue Assessment, Part 1 - The Why & What
In today’s B2B companies, marketing and sales alignment is critical to success. Unfortunately, few B2B organizations focus on creating, implementing and executing a defined marketing and sales process. Increased spending on lead generation. Invested in content generation. Hired a social media marketer.
B2B MARKETING INSIDER | MONDAY, AUGUST 17, 2015
[B2B, Companies] 4 Tricks To Master The Magic Of Modern Lead Generation
Do you want to generate more leads from buyers shopping only on price –OR– from prospects looking for your help? It’s no secret that the nature of lead generation and sales is changing. For a long time, salespeople could generate a lot of their own leads and then guide prospects through the buyer’s journey before closing the sale.
THE ROI GUY | WEDNESDAY, AUGUST 12, 2015
[B2B, Companies] End Death by PowerPoint and a 1,000 White Paper Cuts
Most organizations spend a significant portion of their marketing budget on creating content to fuel demand generation programs, and to arm sales reps to have better conversations and engagements. This means that a typical company is wasting $1 out of every $7 spent on marketing each year.
B2B MARKETING INSIDER | WEDNESDAY, AUGUST 12, 2015
[B2B, Companies] Why Landing Pages Are To Leads As Phone Numbers Are To First Dates
Do you want to generate more leads on your website? Sadly, many companies who want to generate leads on their websites are making the same mistake I did when I forgot to ask for Miss Right’s phone number when I first met her. Many companies are doing content marketing to attract more of the right kind of traffic to their sites.
B2B MARKETING INSIDER | FRIDAY, AUGUST 7, 2015
[B2B, Companies] Goal-Directed Decision Making Drives B2B Buying And Selling
These goal-directed behaviors and activities are powerful influences on decision-making in the world of B2B buying and selling. So powerful, in fact, B2B decision makers often select strategies, short-term plans, and long-term plans based upon the personalized goals they may be striving for. B2B Is Too Fixated On Process And Journey.
ANNUITAS | THURSDAY, AUGUST 6, 2015
[B2B, Companies] What Being Agile Means for Today’s Marketers
If you’re unable to track what channels, content offers and messages are generating inbound engagement and outbound response you’ll be at a loss for knowing what is resonating with your audience. Take a look at last year’s B2B Enterprise Demand Generation Study by ANNUITAS to get a general idea about what KPIs and areas to focus on.
MODERN B2B MARKETING | THURSDAY, AUGUST 6, 2015
[B2B, Companies] On the Road Again! 4 Reasons Why Roadshows Are Your New Best Friend
The purpose of roadshows is to take your company’s message and brand—you guessed it—on the road. Many companies do roadshows for a variety of reasons. Roadshows can be crucial to your company’s bottom line for various other reasons, too. They Jumpstart Your Demand Generation Efforts. Event Marketing b2b
B2B MARKETING INSIDER | WEDNESDAY, AUGUST 5, 2015
[B2B, Companies] How To Create B2B Website Content That Sells
For B2B Internet marketing and websites, the axiom is “content is king.”. Here are the nine things to keep in mind for killer B2B website content. 1. apologize for the torture you’re about to endure – next-generation, cutting-edge, groundbreaking, best-of-breed, mission-critical , etc. 5. Demand Generation
CRIMSON MARKETING | TUESDAY, AUGUST 4, 2015
[B2B, Companies] 5 Ways to Boost Your B2B Marketing into Overdrive
B2B companies have recently had to confront an awkward truth. B2B buyers do not make purchasing decisions lightly; they weigh choices carefully. However, in today’s B2B climate, buyers choose when and where to engage. Below are five ways to boost your B2B Marketing into overdrive: Step 1 – Take a “Full Funnel” Approach.
B2B MARKETING INSIDER | MONDAY, AUGUST 3, 2015
[B2B, Companies] The 2 Things You Must Nail For Lead-Generating B2B Content
Are you overwhelmed with the complexity of creating B2B marketing content that generates leads? Studies show that 60% of the B2B sales cycle is over before a prospect first talks to a salesperson ( Corporate Executive Board ). Companies can communicate directly with their audiences. Demand Generation
MODERN B2B MARKETING | MONDAY, AUGUST 3, 2015
[B2B, Companies] Marketo Data Tells Us: What Is the Top Conversion Rate by Channel?
It’s a metric that lead generation marketers—from practitioners all the way up to CMOs—are measured on. The conversion rate, in terms of demand generation , is the percent of “contacts” that successfully go from one stage of the funnel to the next. Marketing Metrics b2bAuthor: Johnny Cheng I’m baaaack! Takeaway?
B2B MARKETING INSIDER | FRIDAY, JULY 31, 2015
[B2B, Companies] The Importance Of Goal-Directed Behaviors To Buyer Personas
For instance, should we purchase software package A from Company A or software package B from Company B? The intent on isolating and influencing decisions based upon Company A or Company B being the better option. The post The Importance Of Goal-Directed Behaviors To Buyer Personas appeared first on B2B Marketing Insider.
MARKETING ACTION | THURSDAY, JULY 30, 2015
[B2B, Companies] Marketing Automation for the New Buyer’s Journey
Just a few short years ago, the average B2B buyer still responded well to the classic marketing and sales tag-team approach, with marketing providing high-quantity product exposure and sales moving in to close the deal. Companies that use marketing automation see big returns. And then the buyer broke the mold. Start with your buyer.
IT'S ALL ABOUT REVENUE | WEDNESDAY, JULY 29, 2015
[B2B, Companies] 8 Tips to Jump Start Your Account-based Marketing
Analyze your customer database to identify common traits, and think about accounts with a history of buying from companies like yours. 2. Once you have created a list of target accounts and understand the nuances of each, develop a strategy and outline the tactics you’ll use to engage key stakeholders within those companies. 6.
B2B MARKETING INSIDER | WEDNESDAY, JULY 29, 2015
[B2B, Companies] 5 Signs You Don’t Know Your B2B Customer
Here are 5 warning signs you maybe don’t know your B2B customer as well as you should. 1. The post 5 Signs You Don’t Know Your B2B Customer appeared first on B2B Marketing Insider. Demand GenerationDo you remember the board game Guess Who? For a board game, this strategy works well. But take a close look.
LEADERSHIP | TUESDAY, JULY 28, 2015
[B2B, Companies] The Key to B2B Marketing Transformation: Integrate People, Processes and Technology
Each week, I get some very interesting questions from members of our exclusive, invitation-only B2B LinkedIn Group. We exchange notes with thought leaders in the industry on a range of topics and challenges faced by B2B organizations. Is your company plagued by organizational inefficiencies? Is there one? You’re not alone!
B2B MARKETING INSIDER | TUESDAY, JULY 28, 2015
[B2B, Companies] Want More Leads But Don’t Have A Blog? Here’s How To Get Started
Did you know companies that blog have 55 percent more website visitors and get 70 percent more leads than those that don’t blog? By far, the most effective way to increase site traffic and leads is with a company blog. If you want more traffic and leads, don’t write about your company and its products. Demand Generation
VIDYARD | MONDAY, JULY 27, 2015
[B2B, Companies] Marketing Automation: The Foundation of Your Marketing Tech Stack
Marketing automation platforms (MAPs) are quickly becoming the cornerstone of the modern B2B marketing technology stack because they are more efficient, more powerful, and more cost-effective than using a diverse set of point tools. Email campaigns to generate engagement, nurture prospects, and onboard new customers. Could I use that?
IT'S ALL ABOUT REVENUE | MONDAY, JULY 27, 2015
[B2B, Companies] The 3 Biggest Problems With Lead Nurturing
In fact, according to the 2014 B2B Enterprise Demand Generation Study conducted by ANNUITAS, 75% of respondents stated they are using lead nurturing. The phrase “lead nurturing campaigns” should be struck from the vocabulary of demand generation professionals. Where is the disconnect?
B2B MARKETING INSIDER | MONDAY, JULY 27, 2015
[B2B, Companies] Why Personas Fail
Ask an industry thought leader, and you will hear similar validation, “ personas are more important than ever ” and “ know your buyer first. ” In fact, 73% of companies currently use, or plan to use, buyer personas (ITSMA). 85% of companies aren’t using buyer personas correctly, according to the same survey. Demand Generation
KOMARKETING ASSOCIATES | TUESDAY, JULY 21, 2015
[B2B, Companies] 11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives
One of the most direct ways B2B marketers can improve SEO, PPC, and ultimately lead generation initiatives is through the development of landing pages, designed to showcase individual content marketing assets. Company Updates. That said, the form submission represents the key opportunity to collect lead generation information.
LEADERSHIP | TUESDAY, JULY 21, 2015
[B2B, Companies] B2B Personalization is Still Far from ‘Wash-Rinse-Repeat’ Mode …But You Can Create the Right Framework
There’s a story I heard from the late Chet Holmes, Super Strategist of the Fortune 500 and author of the best-selling book, The Ultimate Sales Machine. At one point, Chet used to head 9 divisions of a company for Charlie Munger, vice chairman of Berkshire Hathaway. Why can’t we do this with demand generation? Click To Tweet.
B2B MARKETING INSIDER | MONDAY, JULY 20, 2015
[B2B, Companies] 5 Marketing Challenges Solved with Buyer Personas
We had an excellent conversation about the need for buyer personas, and the role they play as a foundational component of a B2B marketing strategy. Shannon’s firm helps companies ranging from emerging startups to Fortune 1000 enterprises facing various marketing challenges in demand generation, content, messaging, strategy and more.
B2B MARKETING INSIDER | TUESDAY, JULY 14, 2015
[B2B, Companies] Is Customer Retention The Secret To Content Marketing ROI?
That is the type of customer retention and loyalty that every single company out there dreams of, so how did Borussia Dortmund achieve this? If you look at a brand like Red Bull that is viewed as one of the kings of content, you’ll notice that they are a media company that just happens to sell an energy drink. Content Marketing
VIEWPOINT | THURSDAY, JULY 9, 2015
[B2B, Companies] PowerOpinions: Making Lead Scoring a Success Part 2 [Expert Advice]
We recently asked top industry experts the following question: As we enter the second half of 2015, have companies made the adjustments necessary to utilize lead scoring or is the status quo killing results? Because it has become clear that marketing automation is making it easier than ever to generate poor quality leads. Part 1.
MODERN B2B MARKETING | WEDNESDAY, JULY 8, 2015
[B2B, Companies] 5 Vital Strategies for a Successful Marketing Automation Implementation
Author: Veronica Holmes One of the biggest questions facing companies that are just starting out on their marketing automation journey is how to effectively prepare their business and teams for the changes ahead. Web developers to integrate new demand generation forms in your website. Marketing Automation b2b Consumer
B2B MARKETING INSIDER | WEDNESDAY, JULY 8, 2015
[B2B, Companies] Stop Being Snubbed On The Buyer’s Journey!
If you were a hitchhiker on the B2B highway, would customers pick you up? 86% of clients would engage with a sales rep if they provided insights about their company, industry or category (Source: LinkedIn). appeared first on B2B Marketing Insider. Demand GenerationThe Social Selling Facts. Look The Part.
VIEWPOINT | TUESDAY, JULY 7, 2015
[B2B, Companies] PowerOpinions: Making Lead Scoring a Success Part 1 [Expert Advice]
My question to you and top industry experts is this: As we enter the second half of 2015, have companies made the adjustments necessary to utilize lead scoring or is the status quo killing results? Here’s why: Most companies don’t have a documented content marketing strategy. The Flawed B2B Approach. B2B buyers are committees.
LEADERSHIP | TUESDAY, JUNE 30, 2015
[B2B, Companies] Where is Your Demand Generation Program on the Effectiveness Quotient?
In a recent chat with the CMO of a software services company, I asked him about the progress of their latest demand generation campaign. He said, “We are aiming to be among the 2.8% of marketers who believe their demand generation campaigns are effective.”. success rate for demand generation program effectiveness!
MARKETING ACTION | TUESDAY, JUNE 30, 2015
[B2B, Companies] Improve Your Offer Strategies by Learning to Let Go
Sending a live demo to a list of new leads that have never heard of your company would fall flat, as that is content suited to someone deeper in the cycle. Every company’s lead generation efforts can benefit greatly when the sales and marketing team is on the same page. Your eyes lit up when you saw the glorious open rates.
B2B MARKETING INSIDER | MONDAY, JUNE 29, 2015
[B2B, Companies] 10 Tips To Increase Eyeballs And Conversion
Acid test — if asked what your company stands for, could your customers tell you? 2. This means seamless collaboration between SEO/SEM, Social, Content Marketing, Digital and demand generation teams. Incentivize on total win revenue – nothing short of that truly matters for business results. Deliver a clear brand promise.
CRIMSON MARKETING | FRIDAY, JUNE 26, 2015
[B2B, Companies] Content Mapping: Why It’s Important to Your B2B Buyer Personas
Did you know that 42% of B2B marketers publish new content multiple times per week? Companies don’t have a documented marketing strategy. Only 35% of #B2B marketers have a documented #contentstrategy Click To Tweet. 2. Some companies start simple and only define three stages: Early, Mid, and Late Stage.
B2B MARKETING INSIDER | FRIDAY, JUNE 26, 2015
[B2B, Companies] Stop Focusing On The Sales Process, Silly!
B2B buyers engage with 11.4 Activating your employees and their earned networks will help you consistently connect with an incremental network (to your company’s owned channels) of buyers at the various levels of their research and decision making. Companies need to put themselves in the shoes of the customers. Forrester).
LEADERSHIP | TUESDAY, JUNE 23, 2015
[B2B, Companies] Is Your Customer in the Driving Seat?
As B2B marketers, we really don’t have a choice any longer; the customer is driving with an incredible amount of access to information and a matching increase in the expected levels of service from vendors. Even though the landscape has changed, I STILL see companies running their lead generation like it’s the 90’s.
ANNUITAS | TUESDAY, JUNE 23, 2015
[B2B, Companies] Digital Relevance – An Interview with Ardath Albee
Read the full introduction to Digital Relevance here. Q: What’s the number one reason relevance is so difficult for B2B marketers? And, in B2B, you need to gain clarity about who else is involved with the decision, as well as how they interact with each other. I’m often approached by companies that want me to just develop content.
B2B MARKETING INSIDER | TUESDAY, JUNE 23, 2015
[B2B, Companies] Stay The Course With Demand Generation
When discussing Demand Generation Strategy you should always look at all options before making a decision. This phrase has no greater meaning then in the Demand Generation World. Here are a few things to consider when you are looking for a new Strategic Demand Generation direction. Demand Generation
LEADERSHIP | TUESDAY, JUNE 16, 2015
[B2B, Companies] A 14-Point Credo for the B2B Demand Generation Samurai
Here is an insightful Infographic on the B2B Lead Generation Manifesto. In the complex and ever-evolving world of B2B, you also need a credo that becomes the cornerstone of how you measure everything you do and whether or not it makes the world a better place for your customers. We are at the halfway mark for 2015.
CMO ESSENTIALS | THURSDAY, JUNE 11, 2015
[B2B, Companies] 4 Steps to Grow Demand with Content Aligned to the Buyer’s Journey
Effective demand generation is like creating a garden that blooms all year long (or as close as your growing season allows). Once you plant, you have to maintain each plant as it grows, much like when you launch your first demand gen program to your first list segment. Demand Generation TrendingLearn how to say it.
ANNUITAS | THURSDAY, JUNE 11, 2015
[B2B, Companies] Two Reasons Your B2B Marketing Programs Are Failing
Many marketing organizations have good intentions when it comes to developing their demand generation programs: they want to increase qualified leads, sales opportunities, and closed/won revenue. At ANNUITAS, we call that Demand Process: the proactive management of the demand chain from lead-to-revenue, and from pain point to solution.
B2B MARKETING INSIDER | SUNDAY, JUNE 7, 2015
[B2B, Companies] 5 CMOs On Crafting Your Content Marketing Strategy
“If you look at the numbers that came out last year from the Content Marketing Institute study that 86% of companies are doing it , it’s obvious that marketers are understanding that content is the way to open up a conversation with a prospect.” We couldn’t agree more. After all, they’re the reason your company is here.
LEADERSHIP | FRIDAY, JUNE 5, 2015
[B2B, Companies] 4 Ways to Explore B2B Demand Generation…into the Depths of the Blue Ocean
In the demand generation landscape, I think it is time to embark on a new expedition. As B2B marketers, here are 4 points that you can apply right away to your demand generation activities. Ways to Explore #B2B #DemandGeneration with @BlueOceanStrtgy Click To Tweet. What is it? Request your demo today.
MODERN B2B MARKETING | WEDNESDAY, JUNE 3, 2015
[B2B, Companies] How to Structure Your Organization for Sales and Marketing Alignment
The following are a few of the specific marketing roles we suggest defining: Demand Generation: The core function of this role is lead generation. This team supports revenue goals by generating more qualified leads to pass on to the sales team. Sales Marketing Alignment b2bMarketing Roles. Sales Roles.
ANNUITAS | MONDAY, JUNE 1, 2015
[B2B, Companies] Right vs. Wrong – B2B Sales People and Additional Thoughts About the SiriusDecisions B2B Buyer Research
The B2B marketing and sales world was abuzz a few weeks ago when SiriusDecisions reported that the decline in importance of the B2B sales person, which has been reported by many, has been greatly exaggerated. And with that, the B2B Twittersphere went wild and all B2B sales people breathed a huge sigh of relief.
KOMARKETING ASSOCIATES | THURSDAY, MAY 28, 2015
[B2B, Companies] 40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015
But as the Memorial Day holiday weekend passes us by, how does the progress of your B2B online marketing initiatives look? For example, according to The Content Marketing Institute , at least 86% of B2B marketers are now engaged in content marketing, as detailed in their 2015 B2B Content Marketing Report. In New Marketing Data.
ANNUITAS | TUESDAY, MAY 26, 2015
[B2B, Companies] 3 Things to Think About Before You Develop a Vertical Marketing Strategy
*This post first ran September 25, 2014 via the ANNUITAS blog. I was recently leading a Demand Generation workshop where one of the attendees asked “what approach they should take to develop a vertical or industry aligned marketing strategy.” Blog alignment buyer personas Demand Generation Strategy vertical marketing
LEADERSHIP | WEDNESDAY, MAY 20, 2015
[B2B, Companies] High Performance B2B Lead Generation Engine —A 10-Point Checklist
That is a very important lesson for us marketers, especially in the world of B2B lead generation. We are completely overwhelmed with factors such as the evolution of the B2B buyer, the fast-paced advancements in marketing automation, the plethora of social marketing channels, and all the glitz and glamour of digital marketing.
VIDYARD | WEDNESDAY, MAY 20, 2015
[B2B, Companies] From Marketing Tech to Organizational Alignment: Pocket these Lessons from Sirius Decisions 2015
If you’re a modern marketer that’s using the demand waterfall, lead scoring or lead nurturing, then you’ve probably heard of Sirius Decisions. The goal of the summit is to provide a forum for sharing the latest insights, data, models and frameworks as well as the technology and services powering B2B sales and marketing.
IT'S ALL ABOUT REVENUE | MONDAY, MAY 18, 2015
[B2B, Companies] The 4 Sprints in a Race To Outperform - SiriusDecisions Summit
There is a renewed emphasis on the importance of sales in the B2B buying process and the subsequent alignment. Companies that effectively align across the organization realize one-third more growth or 19 percent greater than peers or 25 percent profit increase. He is the record holder in assists and steals. King's blues club.
THE POINT | SATURDAY, MAY 16, 2015
[B2B, Companies] 4 Key Takeaways from the 2015 SiriusDecisions Summit
Amongst the usual parade of waterfalls, models, and frameworks (all SiriusDecisions’ stock in trade) were some consistent themes highlighting the direction that B2B demand generation – or demand creation, as our hosts would have it – is evolving in 2015: 1. Outbound is the New Inbound.
MODERN B2B MARKETING | FRIDAY, MAY 15, 2015
[B2B, Companies] SiriusDecisions Summit 2015: Honky-tonk, Paul Bunyan, and Magic Johnson to (Cowboy) Boot
What a week for B2B marketers! This is a must-attend event for B2B marketing leaders who are eagerly awaiting the release of new frameworks, demand waterfalls, and best practices to implement in their businesses. Investment to Pipeline: Average cost of demand creation of overall sales pipeline: aim for 1%-4%.
CMO ESSENTIALS | FRIDAY, MAY 15, 2015
[B2B, Companies] 4 Marketing Roadblocks to Customer Obsession
B2B marketing used to be a simpler proposition—conduct market research, agree on a creative and compelling message, and execute campaigns around that message. If you’re a B2B marketer with a sales cycle of 6 months +, measurement in these areas becomes even harder. Limited access to our “characters”. And let’s be honest.
ANNUITAS | THURSDAY, MAY 14, 2015
[B2B, Companies] Sirius Decisions Summit 2015: It’s All About Alignment
Site of the 2015 Sirius Decisions Summit , and ground zero for some of the most influential marketers and sales executives in B2B. If, for example, your demand generation team is getting rewarded for ‘net new’ leads regardless of quality then they are not going to worry about quality when they are generating net new leads.
ANNUITAS | WEDNESDAY, MAY 13, 2015
[B2B, Companies] Enterprise B2B Marketers – How Did We Do In 2015?
Last year, ANNUITAS launched a new kind of Demand Generation Survey. Unlike many surveys that are conducted each year, this survey focused solely on the Demand Generation practices at B2B enterprise companies ($250m+ in Annual Revenue). effectiveness at achieving their Demand Generation goals.
ANNUITAS | TUESDAY, MAY 12, 2015
[B2B, Companies] “Marketing is Dead” and Other Thought-Provoking Statements from B2BCamp Atlanta
For Kevin O’Malley and Nate Kristy, the founders of B2BCamp, their goal is to create an “unconference” environment, where the B2B community can gather to network and collaborate on current business trends and challenges. True, we are all business people focused on making our company (and ourselves) successful.
ANNUITAS | THURSDAY, MAY 7, 2015
[B2B, Companies] What B2B Sales Does Not Get That B2B Marketing Does, or Do They?
The report was based on data survey from 372 sales 75% of which were B2B sales people. Numerous studies have shown that today’s B2B buying process is somewhere between 50-70% complete before a buyer initiates contact with a vendor or sales rep from the vendor. Blog B2B Marketing Buyer 2.0 59% stated “gaining appointments”.
VIEWPOINT | TUESDAY, MAY 5, 2015
[B2B, Companies] The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)
It's a critical component in the sales and marketing process; yet, most companies aren't implementing it effectively—that is, if they are at all. Rather, nurturing is a key stage in the overall progression of a holistic Demand Generation Program. They provided us approximately 50% of their leads generated that year, about 1,500.
CMO ESSENTIALS | TUESDAY, APRIL 28, 2015
[B2B, Companies] The Marketing Ménage à Trois: A Mutually Beneficial B2B2C Triad
Marketers, however, have known for years that sexy (in the innovative sense) sells, yet they remain monogamous with their own B2B or B2C strategies. These traditional terms confine any business that sells primarily to the end consumer (B2C) or to another business (B2B) to think only in these lines. Demand Generation Trending
VIDYARD | MONDAY, APRIL 27, 2015
[B2B, Companies] 3 Questions Every Modern Marketer Needs to be Asking about their Video Strategy
As someone who has invested countless hours and hundreds of thousands of dollars creating videos for both consumer and B2B products, I too have found myself asking, “How can I show an ROI on this huge investment?”. As a marketer, I’ve always believed in the power of video. Finally, our cries for help have been answered! Great! Well it is.
BIZNOLOGY | FRIDAY, APRIL 24, 2015
[B2B, Companies] Case study in data-driven B2B customer acquisition marketing
My new book, B2B Data-Driven Marketing: Sources, Uses, Results , is launching in a few weeks. While preparing case studies for book, I had the fun of interviewing a bunch of very smart B2B marketers to learn how they were applying data and analytics to their marketing objectives. First, we target the right accounts. Like this post?
CRIMSON MARKETING | THURSDAY, APRIL 23, 2015
[B2B, Companies] B2B Marketing Rock Stars: Data Is Driving Modern Buyer Personas
Traditionally, B2B marketers have created buyer personas from customer hunches, not factual customer data. “As a result, a vast majority (83%) of B2B marketers say that their buyer personas are only ‘somewhat’ effective, according to a study from the ITSMA. Source: Demand Gen Report. Click To Tweet.
LEADERSHIP | TUESDAY, APRIL 21, 2015
[B2B, Companies] Marketing: What Has Not Changed —7 Tactics to Drive Better B2B Lead Generation
With the increasing realization that marketing is now B2P (business to person) rather than B2B or B2C, there is much discussion about how to craft the perfect, blended strategy. There is less and less predictability in buyer behaviour because unlike in the past, today, it is hard to draw the line between B2B buyer and B2C buyer.
B2B MARKETING INSIDER | MONDAY, APRIL 20, 2015
[B2B, Companies] Hey Marketing: An Inquiry Is Not A Lead
spent about half my career in marketing creating, tweaking and optimizing the demand generation process, most recently for the world’s largest software company. ” These are inquiries.These are names and email addresses, and if you are lucky, phone numbers and company names and titles. Demand Generation
CMO ESSENTIALS | THURSDAY, APRIL 9, 2015
[B2B, Companies] Influencer, Affiliate And Advocate Marketing: What’s The Difference?
Many B2B marketers are calling upon those outside their four walls to influence their target markets. This type of marketing is often categorized as performance-based marketing that rewards affiliates for the site visitors or customers they generate. Demand Generation Trending Influencer marketing: Short-term buzz.
IT'S ALL ABOUT REVENUE | TUESDAY, APRIL 7, 2015
[B2B, Companies] 7 Modern Marketing Experience Takeaways
Today’s post comes courtesy of Jon Russo , founder of B2B Fusion , an agency that focuses exclusively on modernizing old demand generation practices to new to drive more revenue for clients like Thomson Reuters, Level(3) Communications, and Blackboard, among others. Ecosystem & Partner Integration rises in importance.
ANNUITAS | TUESDAY, APRIL 7, 2015
[B2B, Companies] Content Creation- It’s Not All The Same
Let’s assume we have a solid Demand Generation Strategy, fully vetted by sales and marketing, built on well-researched Buyer Insights and written to fully Engage, Nurture and Convert our prospects into our pipeline. How, when and where to brand a content asset is something that B2B marketers often miss the mark on. Design.
FEARLESS COMPETITOR | MONDAY, APRIL 6, 2015
[B2B, Companies] How to get start with Marketing – Step 1 – Buyer Personas
We now call Find New Customers the most Likeable company in BtoB marketing today, thanks to our partnership with Likeable Local – which is Social Media Marketing software to make YOU more successful. almost 1/2 of companies (44%) but almost 9 out of 10 say they are not using them effectively. What Star Wars Character are You ?
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, APRIL 6, 2015
[B2B, Companies] Social selling and the social enterprise: From fantasy to reality
” On paper, the prospects seem so tantalizing, but when it comes to execution, very few companies have been able to make it work. Jones , Dell’s VP – North America Commercial Marketing, and one of the forces behind his company’s social transformation. They don’t buy from a company. Bryan : It is.
MODERN B2B MARKETING | FRIDAY, APRIL 3, 2015
[B2B, Companies] Marketing Mathematics: Why You Need to Invest in Website Engagement
The understanding of the role and importance content has in creating demand and educating buyers has also increased the marketers’ understanding of the web channel. Targeting and Personalization b2b Consumer This often stems from the uncertainty they have about how to predict their web investment’s impact on their marketing objectives.
FEARLESS COMPETITOR | THURSDAY, APRIL 2, 2015
[B2B, Companies] Things I miss every single day
Just search for Find New Customers on your favorite mapping software to find this company. contact-form] Filed under: B2B demand generation , Find New Customers. B2B demand generation Find New Customers The business avatar of Jeffrey L. Ogden of Find New Customers. Hope it is fixed today! Jeffrey L.
LEADERSHIP | TUESDAY, MARCH 31, 2015
[B2B, Companies] If You Dream About Going Rogue, Do It!
It’s Friday evening and I’m driving home after an “entertaining” meeting with Sam, a client who is the CMO of an IT security solutions company. seemingly rational strategy for a fairly large company in an aggressively competitive market. He also knows that the B2B buyer is increasingly trending towards going rogue. Not quite.
MODERN B2B MARKETING | TUESDAY, MARCH 31, 2015
[B2B, Companies] 6 Key Steps to Global (Marketing) Domination
Localizing your company’s marketing, product, and sales content can have a hugely positive impact on demand generation , company growth, brand recognition, and revenue creation. By tapping into multilingual markets and engaging new groups of consumers, you’re on the cutting edge of demand generation.
NUSPARK | SUNDAY, MARCH 29, 2015
[B2B, Companies] Don’t be Fooled by LinkedIn’s Leads Accelerator, and a LinkedIn Advertising Wish List
For a robust B2B social network, LinkedIn is missing the boat on a number of opportunities. LinkedIn Lead Accelerator. love the fancy name, but folks, it’s retargeting! Nothing new here. Here’s a link to the product sheet. Here are some examples: Retarget white paper A (top funnel content) for visitors of landing page B who did not convert.
CMO ESSENTIALS | FRIDAY, MARCH 27, 2015
[B2B, Companies] Are Your B2B eCommerce Efforts Ready for B2C Best Practices?
A recent Aberdeen study on B2B ecommerce highlighted a vital trend companies must address: the convergence of B2B and B2C ecommerce. Despite the unique nature of their activities, the roadblocks impacting ecommerce activities of B2B and B2C firms are now similar. Demand Generation Trending
IT'S ALL ABOUT REVENUE | THURSDAY, MARCH 26, 2015
[B2B, Companies] Understanding Your Ideal Customer Profile Can Drive Personalized Web Experiences
Editor’s Note: Today’s post comes courtesy of Tony Yang, Director of Demand Generation at Mintigo. As a data-driven marketer with deep experience in the B2B, SaaS, and enterprise 2.0 This is opposed to the sites that got ripped apart because they tend to be more company-centric and peddling what they sell.
MODERN B2B MARKETING | WEDNESDAY, MARCH 25, 2015
[B2B, Companies] How To Use Dark Posts on Facebook and LinkedIn to Increase Relevance
Author: Divya Dutt As a social marketer you are often asked to support many different initiatives going on in your company or organization. Some initiatives could involve brand awareness; others could revolve around demand generation or promoting an event , and so on. Social Media b2b Consumer My solution—dark posts!
THE POINT | TUESDAY, MARCH 24, 2015
[B2B, Companies] Infographic: Top 10 Reasons to Hire a Full-Service Demand Generation Agency
Like any “build or buy” decision, whether or not a full-service agency makes sense for your company depends on a myriad of variables – notably budget, of course – but also how the scale of your objectives balances against the breadth of available in-house resources and expertise. Agencies aren’t for everyone.
LEADERSHIP | TUESDAY, MARCH 24, 2015
[B2B, Companies] Transform Your B2B Lead Generation with Storytelling
Particularly in the world of B2B marketing, it is all too common to find rambling, repetitive, dull, long-winded, overly technical content that is just too boring to read, let alone share. And that, is the essential first step of an effective lead generation process. Dozen Tips for B2B Content Creation and Storytelling .
FEARLESS COMPETITOR | THURSDAY, MARCH 19, 2015
[B2B, Companies] Pithy sayings by Seth Godin in a great book
” which has been a slogan of Find New Customers , the most Likeable company in Marketing, since I founded it way back in 2009. ServPro “Like it Never Happened” is the company that sponsors FoxNews once hired me to deliver a keynote speech at their meeting in Connecticut last April, but I fell and never delivered it.
THE POINT | TUESDAY, MARCH 17, 2015
[B2B, Companies] Programmatic Ad Buying: What Does It Mean for B2B Marketers?
You could make the case, as I will, that of all the new technologies to enter the marketing technology landscape of late, the two with the potential to have the biggest short-term impact for B2B marketers are Predictive Analytics and Programmatic Ad Buying. Let’s start with a definition. audience creation leveraging third party data sources.
LEADERSHIP | TUESDAY, MARCH 17, 2015
[B2B, Companies] Stimulate Your B2B Lead Generation with Innovation All It Takes to Get Started Is A Change of Mindset
In my interactions with B2B companies and their C-Suite, a fixed mindset is one of the most common issues I come across. The CMOs are all for wanting their B2B lead generation to be more effective and re-energized. This measure of full transparency into their lead generation process was unheard of!
ANNUITAS | THURSDAY, MARCH 12, 2015
[B2B, Companies] Identifying Hidden Talent – Part One
With only 7.5% of the B2B Enterprise Marketing workforce rated as highly skilled, this will continue to be a challenge for CMOs over the next year and beyond. For example, there is an enormously large amount of data and research involved in developing Buyer Centric Demand Generation programs for our clients at ANNUITAS. link].
LEADERSHIP | TUESDAY, MARCH 10, 2015
[B2B, Companies] CMO Spotlight: Jeremy Burton, President Products and Marketing at EMC Corp.
“…We are all consumers at heart” – and that is the Highest Common Factor in B2B and B2C. We have been talking about the overlap between B2B and B2C marketing, the common challenges, the best practices that both types of companies can follow, etc. Steps to Refine Your B2B Marketing Approach in a Digital World. 1.
MODERN B2B MARKETING | MONDAY, MARCH 9, 2015
[B2B, Companies] Make Your Events Program A Star: How to Plan a Multi-Channel Event the Right Way
However, most companies let their event programs live on an island, far away from the realm of their company initiatives. Demand Generation: Stand out! Your demand generation efforts go beyond just email programs; make sure to involve your customer team. Event Marketing b2b B2C
LEADERSHIP | TUESDAY, MARCH 3, 2015
[B2B, Companies] What’s Holding Back Your B2B Lead Generation?
He wanted to see me about getting his B2B lead generation moving with some new ideas. Their lead generation had frozen over, he said, and need a big push. Here are the top 5 issues I found with Peter’s current process—and these are common B2B lead generation challenges: 1. FROZEN. told him they needed a meltdown.
FEARLESS COMPETITOR | THURSDAY, FEBRUARY 26, 2015
[B2B, Companies] The Power of B2B Lead Nurturing
This is why you need to share great content (focused on them and not you) with them over time – gently earning their trust till they begin to trust your company. Unfortunately, few companies do lead nurturing at all, and those who do tend to do it poorly. Lead Scoring ). This is a story about Jeffrey L. What do you think? Ogden.
MODERN B2B MARKETING | THURSDAY, FEBRUARY 26, 2015
[B2B, Companies] [Infographic] From Cost Center to Revenue Generator: SMB Marketers Predict The Future
The research revealed that in the next three to five years, SMB marketers will be increasingly responsible for customer engagement and revenue generation. This was closely followed by skills in digital engagement (37%) and marketing operation and demand generation (35%). Engagement Marketing Infographic b2b Consumer
LEADERSHIP | TUESDAY, FEBRUARY 24, 2015
[B2B, Companies] The 4 Stages of the B2B Lead Generation Lifecycle
The point I’m getting at is, the more we are evolving our tools and processes to “simplify” lead generation and marketing, the more complicated it will become—that’s inevitable. In my opinion, it requires going back to the basic 4 stages of a B2B lead generation lifecycle. Nurturing through Every Stage Until the Magic Happens.
FEARLESS COMPETITOR | SATURDAY, FEBRUARY 21, 2015
[B2B, Companies] Some facts about Jeff Ogden
After getting a BBA in Marketing from the University of Notre Dame, I went to Peoria, Illinois to work for the Caterpillar Tractor Company. assume that was the way all companies worked. Next I got a job with business intelligence software company Business Objects in New York City. Hope you like it. and it has won lots of races.