• MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [B2B, Companies] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    of presentations that tell the story of the company, its products, its technologies, its ideas, its customers, and its. the data that’s generated every time a viewer interacts with the material. That said, you can’t argue with the reach and simplicity of the SlideShare upload -- especially for some demand- generation applications.
  • SCRIPTED B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [B2B, Companies] The Ultimate Guide to Building a Content Marketing Team
    Companies. Eighty-six percent of B2B marketers surveyed for Content Marketing Institute’s. Any company. What do you want to achieve through your content marketing program: thought leadership, SEO improvement, lead generation tools or customer. Provide targeted, original and fresh content for lead generation programs. 5.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [B2B, Companies] Marketing Automation Simplified
    Manage & Optimize Demand Generation. Successful email marketing, demand generation, and lead management processes hinge on a modern. Buyers demand and deserve value-based interactions across all points of engagement. that the number of B2B organizations using marketing. generation and brand building.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [B2B, Companies] Grande Guide to Lead Scoring
    EARNING COMPANIES BEST-IN-CLASS STATUS. Best-in- class companies are those that reported, on average, the highest increases in. Consider the demand generated by your marketing. Forward-thinking companies. companies today how they score their leads, 99 of them. interacts with your company and content.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [B2B, Companies] The Ultimate Guide: Getting started with Social Selling
    Source: DemandGen 2013 B2B. company’s brand will. 1,500 B2B Decision Makers and. Research shows the average B2B opportunity. company. how the company operates. case studies show what can happen when a company truly. the prospect company • Maintain momentum through a lengthy. what to want.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [B2B, Companies] B2B Marketing Trends for 2016
    B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [B2B, Companies] B2B Marketing Trends for 2016
    B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [B2B, Companies] B2B Marketing Trends for 2016
    B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying.
  • ACT-ON  |  WEDNESDAY, FEBRUARY 10, 2016
    [B2B, Companies] #SB50 Postmortem – What We Can Learn from Super Bowl Social Marketing
    It’s also an approach that saw enormous returns this year: Esurance’s Twitter-only sweepstakes , for instance, generated 2.92 If you’re a B2B vendor new to social – listen closely to the criticism others get; it may prove constructive in the long run. If you’re anything like the 111.9 billion media impressions overall. As I said.
  • BIZIBLE  |  TUESDAY, FEBRUARY 9, 2016
    [B2B, Companies] Rethinking Cost Per Lead, Why So Many B2B Marketers Chase False Leads
    Marketers make huge strides in improving their lead and demand generation program when they can better predict how many leads they’ll generate and which ones will close. The benefits include reducing the cost per lead, marketers make better bets with their time and money, generating quality leads. Conclusion.
  • CINTELL  |  TUESDAY, FEBRUARY 9, 2016
    [B2B, Companies] 17 Things High-Performing Companies Do to Optimize Their Buyer Personas
    From our research study with over 150 B2B organizations, we identified some habits of high-performing organizations, the ones who have it figured out. Personas are made easily accessible via online collaboration tools that are kept current, along with on-demand training modules. Related reading: Why Personas Fail. Core attributes. 1.
  • CHIEFMARTECH  |  TUESDAY, FEBRUARY 9, 2016
    [B2B, Companies] What to expect when you’re expecting #MarTech next month
    There’s still time to enter the Stackies up until March 11 — just make a 16×9 slide that shows how you visualize your company’s marketing technology stack and email it to sbrinker@chiefmartec.com before the deadline. So I am thrilled that 100 marketing technology companies are exhibiting and sponsoring this upcoming MarTech.
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 3, 2016
    [B2B, Companies] 23 Account-Based Marketing Leaders to Follow on Twitter
    B2B account-based marketing is the process of identifying target accounts and proactively getting your message in front of all influencers within that target company, even if they’ve never been to your website before. New Study Shows What Influences B2B Tech Purchase Decisions | Business Wire [link] — Adrienne Weissman (@G2Adrienne).
  • ANNUITAS  |  TUESDAY, FEBRUARY 2, 2016
    [B2B, Companies] Top 5 Mistakes Content Marketers Will Make in 2016
    Years ago when I was working a short stint in B2B sales, I took a course on SPIN Selling, and I still think about the fundamentals of that selling process today. Many companies create plenty of content talking about the payoff, without showing their buyers that they understand their situation, and the problems they face.
  • ACT-ON  |  MONDAY, FEBRUARY 1, 2016
    [B2B, Companies] Use Marketing Automation to Keep Customers and Expand Retention
    Marketing is a business function that has been transformed by automation technology, impacting demand generation in a way that has reaped huge financial benefits for organisations. Traditionally, the marketing function within most B2B companies is focused on demand generation,” says Mr MacMillan.
  • ANNUITAS  |  THURSDAY, JANUARY 28, 2016
    [B2B, Companies] Heads Up Sales…Change Is Coming
    While I can understand the hesitancy to upset the “sales apple cart,” the reality is that for all the changes marketing needs to make to develop a strategic approach to demand generation, sales also needs to change. Demand generation is a marketing AND sales activity, sales doesn’t work in a silo. Accept the Reality.
  • THE POINT  |  WEDNESDAY, JANUARY 27, 2016
    [B2B, Companies] Measure Your Way to Lead Nurturing Success
    Demand Gen Report just published “ Top B2B Marketers Measure Lead Nurturing Effectiveness to Boost Performance ,” a special report in which they address the whys, whats, and how tos of measuring lead nurturing’s true impact. For example, if a company’s Lead-to-MQL rate is lower than it should be, that could mean several things: 1.
  • CINTELL  |  WEDNESDAY, JANUARY 27, 2016
    [B2B, Companies] 29 Ways to Use Your Personas
    If your personas are wasting away at the bottom of a desk drawer, gathering dust up on the wall of your office, or sitting ignored on the company intranet, it’s time to reimagine their potential. Additionally, they leveraged them for sales training and demand generation to inform campaign decisions. You Built Personas, Now What?
  • CAPTORA  |  MONDAY, JANUARY 25, 2016
    [B2B, Companies] 3 Big Questions With B2B Marketing Pro Doug Kessler
    That will be the mantra of B2B marketing campaigns in 2016, says Doug Kessler, co-founder and creative director at Velocity Partners , a successful B2B-focused marketing agency in the United Kingdom. The work didn’t speak to him, so he made the leap to B2B marketing. Quality not quantity. Some great examples? Buy them lunch.
  • WEBBIQUITY  |  MONDAY, JANUARY 25, 2016
    [B2B, Companies] Three Things Smart B2B Marketers Will be Doing in 2016
    What will successful B2B marketers to be doing more of, or differently, in 2016? That question was recently posed to the expert contributors at the B2B Marketing Zone , and two dozen responded with a range of insights about content marketing, measuring results, employee advocacy, customer experience and other topics.
  • AMPLIFINITY  |  FRIDAY, JANUARY 22, 2016
    [B2B, Companies] Small & medium Telecom businesses become tele-competitive with referrals
    In any way that matters, these telecommunication companies are essentially king. For RingCentral this often pays off when pursuing a company that has more than one location. Demand Generation b2b Insights B2B Referral Marketing customer success demand generation Referral automation software referral tracking RingCentral SaaS Sales
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 21, 2016
    [B2B, Companies] 5 Marketing Predictions & How To Prepare For Them
    But with that growth comes even more companies fighting for the same audience and the introduction of new platforms joining the social landscape. Events: In 2016, for B2B marketer, there will be a shift towards field marketing and away from tradeshows. Anastasia Pavlova, Demand Generation Programs. Register here!
  • BIZIBLE  |  TUESDAY, JANUARY 19, 2016
    [B2B, Companies] 6 Marketing Reports Used To Develop Competitive Advantage
    Companies are competing on analytics and those that can make use of those analytics are the ones who gain a competitive advantage. Spending less on paid media and content but generating more leads. We’ll explain why they help marketers make better decisions and why they are so important to demand generation. Scary.
  • BIZIBLE  |  WEDNESDAY, JANUARY 13, 2016
    [B2B, Companies] Why Account-Based Reporting Is Essential To Successful B2B Marketing
    The great analogy comparing demand generation to account-based marketing begins in the ocean. Rather than a heavy focus on generating new pipeline, you’re focused on existing accounts in your pipeline. Account-based reporting helps B2B marketers improve on the last 4 steps of the ABM process. Targets and quotas.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 12, 2016
    [B2B, Companies] 5 Lead Generation Lessons You Learned in Kindergarten
    Demand generation marketers spend their careers building out complex lead acquisition and engagement engines, but sometimes it’s good to take it back to the basics—way back–as in, back to the things we learned in kindergarten that still hold true in today’s marketing landscape. Demand Generation b2bwarm one!
  • CAPTORA  |  MONDAY, JANUARY 11, 2016
    [B2B, Companies] Should Marketers Be Paid Like Their Colleagues in Sales?
    CMOs can now access more (and better) data than ever before to help their team understand the links between demand generation and revenue growth. The average B2B buyer gets more than halfway through the funnel before engaging with a sales rep. Not convinced that variable marketing compensation is right for your company?
  • 6SENSE  |  THURSDAY, JANUARY 7, 2016
    [B2B, Companies] How To Build a Rockstar B2B Marketing Team
    It’s easier than ever to lose sight and chase the newest fad, forgetting that the marketing goals of creating marketplace awareness and generating demand should be your main focus. The first section represents the very basics of B2B marketing that every team needs. The Demand-Generation Team. Latest
  • ACT-ON  |  THURSDAY, JANUARY 7, 2016
    [B2B, Companies] 7 Ways B2Bers Can Rock Lead Gen Via Social Media
    Even if you’re in B2B. In Ascend2’s 2015 Leads Nurturing Trends Survey , social media holds third place for the most effective online channel for generating leads. That’s what Software Advice found when they surveyed 200 B2B marketers late last year: Those two charts paint a promising picture. Even if you’re an introvert.
  • ANNUITAS  |  TUESDAY, JANUARY 5, 2016
    [B2B, Companies] 3 New Year’s Resolutions for B2B Marketers
    As B2B marketing organizations embark upon another year, it is time where we can reset our expectations, establish new goals, put in place new practices and take another step in making marketing a strategic growth engine within our organizations. As Resolution #1 – Stop Creating More Content. Resolution #2 – Get To Know Your Buyers.
  • TERMINUS  |  MONDAY, JANUARY 4, 2016
    [B2B, Companies] Terminus Account-Based Marketing Report – January 2016
    Simply put, we want to help B2B marketers win at ABM and we are willing to battle test our own theories to ensure that we do just that. Sangram Vajre, our CMO, did a Google Hangout with Kevin Bobowski , VP of Demand Generation at Act-On and formerly VP at ExactTarget. 2016 will be the year of account-based marketing (ABM).
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 4, 2016
    [B2B, Companies] The Brand Resolution That You Can’t Skip
    Once you’ve defined your voice, you’ll want to aim for consistency across your entire company—allowing for some variability for each persona. This way, members of the PR, demand generation, content, SEO, and PPC teams all have a chance to weigh in. Content Marketing b2b ConsumerYes, of course it does! Character/Persona.
  • ACT-ON  |  TUESDAY, DECEMBER 29, 2015
    [B2B, Companies] In-Depth Guide: Calculate Your Lead Generation Campaign ROI
    When was the last time you calculated the return on investment (ROI) of one of your lead generation campaigns? At the end of the day, ROI is one of the best ways to measure the impact of your lead generation campaigns. Most B2B marketers usually allocate about 10% of the CLV as the allowable cost of customer acquisition.
  • AMPLIFINITY  |  WEDNESDAY, DECEMBER 23, 2015
    [B2B, Companies] 8 Magnificent marketing predictions for 2016
    Account based marketing is an extremely personalized method of targeting key prospects from companies to marketing straight to them. Customer Marketing customer marketing demand generation B2B Referral Marketing customer success Salesforce b2b InsightsWhere has the year gone? It’s that time of year again.
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 21, 2015
    [B2B, Companies] B2B Marketing Project Management Is The New Black
    The mix of versatility and utility is why I associate the color black to project management, a skill set I think B2B marketers will increasingly need in the next few years. The rise of virtual companies, distributed teams, and flex scheduling will make efficient workflows and clear communication more necessary than ever. Necessary.
  • TONY ZAMBITO  |  SUNDAY, DECEMBER 20, 2015
    [B2B, Companies] Study Confirms Importance Of Qualitative Research To Success With Buyer Personas
    recent survey conducted by Cintell*, entitled 2016 Benchmark Study On Understanding B2B Buyers , indicates that high performing organizations utilized qualitative research for their buyer personas.  The study focused entirely on the use of buyer personas for understanding B2B buyers. Analysis by Yamini Ahluwalia. Will you help?
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 18, 2015
    [B2B, Companies] How to Create Evergreen Event Themes, Without the Christmas Trees
    If you’re a B2B event marketer like me, you reflect on everything that’s happened in the past year, the final projects that we’re about to wrap up, and what creative themed campaigns we’ll whip up for the new year. Themes allow companies to create emotional connections with their audience year after year. Event Marketing b2b
  • BIZIBLE  |  THURSDAY, DECEMBER 17, 2015
    [B2B, Companies] Pipeline Marketing and the Three Bears: How to get it 'Just Right'
    Marketers use different combinations of tech, different techniques for demand generation and different checklists for what counts as a qualified lead, but to be a pipeline marketer there are three requirements that are at the core of business: alignment with sales, a multi-touch attribution model, and a revenue-as-a-goal focus. Wilcox.
  • ACT-ON  |  THURSDAY, DECEMBER 17, 2015
    [B2B, Companies] Smart Agencies Don’t Neglect the Middle and Bottom of the Marketing Funnel
    Demand generation” – it’s a subject that’s top-of-mind for marketing execs who, in addition to orchestrating the myriad facets of their departments, are now also responsible for getting new business and generating revenue. You probably use a variety of methods, channels, and platforms to drive demand generation.
  • AMPLIFINITY  |  WEDNESDAY, DECEMBER 16, 2015
    [B2B, Companies] Organic acquisition is great, but can it be done at scale?
    Looking at these three subcategories of Organic Acquisition, it is clear that there are some interesting new ways for marketers to take more control over how they leverage organic marketing to drive demand. Demand Generation brand advocacy demand generation Referral automation software B2B Referral Marketing CX b2b Insights
  • ANNUITAS  |  TUESDAY, DECEMBER 15, 2015
    [B2B, Companies] What’s Sales Enablement Got to Do with Demand Generation?
    Modern B2B marketers like numbers. We want to know conversion rates, cost per lead, revenue generated and a host of other stats. There are many reasons why sales management should be all too happy to get involved with and become champions for your demand generation program. Handing off leads that go nowhere?
  • BIZIBLE  |  MONDAY, DECEMBER 14, 2015
    [B2B, Companies] 5 Stages of Marketing Operations, the Unicorns of B2B Marketing
    A technical marketing operations role has been referred to as the unicorn of B2B marketing -- you know they exist, but you can never find one. It’s never been a better time to be a B2B marketer , and marketing operations plays a key role in building a scalable revenue machine. And really, really excellent ones are few and far between.
  • LATTICE  |  MONDAY, DECEMBER 14, 2015
    [B2B, Companies] Our Funnel is Flipped: ABM Takes Over #FlipMyFunnel
    How do you know two B2B marketers are talking about account-based marketing? He brought together a couple hundred B2B marketers to hear from himself, Jon Miller of Engagio , Megan Heuer of SiriusDecisions , Jim Williams of Influitive , Alex Turner of Wrike , and Brad Rosen of G2 Crowd  all talk about ABM. Changing the Status Quo.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 11, 2015
    [B2B, Companies] How to Use Quizzes to Ramp Up Your Lead Database
    Author: Josh Haynam How do you capture the attention of a demand generation marketer? Tell them you have a new way of generating quality leads! They are visual, fun to take, and can be a great lead generation tool. For most companies, the answer is pretty clear, like “Which snack are you?”
  • CAPTORA  |  TUESDAY, DECEMBER 8, 2015
    [B2B, Companies] Division of Labor: Determining Sales’ B2B Pipeline Contribution
    Smart companies divvy up pipeline contribution targets to ensure sales and marketing leaders understand what percentage each “owes.” These companies are by nature void of a mature marketing engine and reputation. Ultimately, the goal is to shift the demand gen balance of power from sales outbound to marketing inbound.
  • 6SENSE  |  TUESDAY, DECEMBER 8, 2015
    [B2B, Companies] Six B2B Marketing Tools to Put on Your Wish List
    Tools that help companies find, listen to, understand and reach their audience will be the keys to B2B marketers’ success. Here are six B2B companies we love here at 6sense. Are your product prices, company contact info or events highlighted in rich search results? Demand generation. B2B Marketing
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 8, 2015
    [B2B, Companies] 50+ Statistics Designed to Influence B2B Marketing Budgets in the New Year
    It is also important for B2B marketers to evaluate new and emerging trends, as well as shifts in the competitive landscape, to help determine where to set budgets and forecasts moving forward. Demand Generation. 76 percent of B2B buyers use three or more marketing channels for research. It is that time in the year again.
  • ANNUITAS  |  TUESDAY, DECEMBER 8, 2015
    [B2B, Companies] 5 Things That Need to Change in B2B Marketing 2016
    As I look back at 2015 and to 2016 I think about many of the things that we as B2B marketers still need to do in order to keep pace with our sophisticated B2B buyers. Reality Check: I was speaking with a prospect a few months ago about their demand generation needs.  Strategy first. 4.
  • TERMINUS  |  MONDAY, DECEMBER 7, 2015
    [B2B, Companies] The Funnelholic’s Perspective on Account-Based Marketing
    Account-based marketing is so top of mind for me…I spent five and a half years as a sales consultant, then five years as a VP of marketing for a B2B media company. New tools allowed marketers to build incredible demand-generation machines. So how do we help marketers become more than just lead generators?
  • TERMINUS  |  TUESDAY, DECEMBER 1, 2015
    [B2B, Companies] The First-Ever Account-Based Marketing Framework: Extending from the B2B Buyer’s Journey to the Customer Experience
    sincerely hope this will help B2B marketers put the concept of ABM into practice. The central idea around ABM is your accounts are going beyond the traditional B2B buyer’s journey to a true customer experience. There’s one “smarketing” team in your B2B organization. I got this term from my friends at Vidyard. Do you dig it?!
  • CAPTORA  |  TUESDAY, DECEMBER 1, 2015
    [B2B, Companies] The SaaS 3.0 Imperative: Managing Your Magic Growth Number
    This is the first of a two-part series where I help B2B company CEOs and CMOs plan their leadership in our new era of SaaS company growth — SaaS 3.0. pre-2005): SaaS Companies Emerge. In this era, investors would look at growth rates as the single biggest determinant of the company’s valuation. SaaS 1.0 SaaS 1.0
  • SALESPREDICT  |  MONDAY, NOVEMBER 30, 2015
    [B2B, Companies] Do Your 2016 Sales & Marketing Plans Align with Your Company Goals?
    Here’s how top B2B companies approach annual planning. In my background working with small businesses all the way up to large enterprises like Microsoft, I've noticed that companies consistently use this time of year to plan for the next, but they take different approaches to that planning. Sales Marketing B2B B2Bmarketing
  • ETRIGUE  |  MONDAY, NOVEMBER 30, 2015
    [B2B, Companies] Ignorance Isn’t Bliss
    Every sane executive responsible for revenue generation wants to know how to prevent leaving money on the table. As a B2B business, wouldn’t you want to have that opportunity to see if your prospective customers were able to find the information they were looking for, or if they had any questions? Who are they?
  • CMO ESSENTIALS  |  WEDNESDAY, NOVEMBER 25, 2015
    [B2B, Companies] “We Don’t Talk About Leads” – Q&A with Sangram Vajre of Terminus
    I met Sangram Vajre, co-founder and CMO at Terminus , at MarketingProfs B2B Forum last month. Since Terminus is a relatively new company, and Sangram relatively new to the CMO role (though he was VP of Marketing at Pardot!), I wanted to ask him what he’s focused on and what his biggest challenges are. The ability to scale fast.
  • BIZIBLE  |  TUESDAY, NOVEMBER 24, 2015
    [B2B, Companies] The Best B2B Marketers Invest In Attribution For These 3 Reasons
    Consumer purchasing stories in the B2B market have become complex and unpredictable. The marketing landscape has morphed into a rugged wilderness of jagged, undefined terrain, and B2B marketers are all looking for the most creative way to make the trek. Dumping Money on Your Marketing Roulette Wheel? But more isn’t always better.
  • BIZIBLE  |  THURSDAY, NOVEMBER 19, 2015
    [B2B, Companies] 52 MarTech and Marketing Ops Champions You Need to Follow
    Brand Integration | Demand Generation | Marketing Ops | Critical components for sustainable pipeline progress in B2B. Chief Disruption Officer | #startups | #prodmgmt | #growthhacking | #devops | #martech | #adtech | #contentmarketing | #analytics | #b2b | #marketing | #sales | #vc | #leadership. Gary Katz, @garymkatz.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 19, 2015
    [B2B, Companies] What B2B Marketers Can Learn About Buyers Without Trying Too Hard
    If southern California has traditionally been a hotbed of software startups your company targets, a little research will tell you about a bonfire building in the midwest. Those folks are a treasure trove of information about the inner workings of the biggest companies in their respective fields (engineering, legal, biomedical, etc.).
  • VIDYARD  |  WEDNESDAY, NOVEMBER 18, 2015
    [B2B, Companies] Live Streaming: How to Extend the Moment Beyond Now
    But as business becomes more global and travel costs continue to rise, it becomes challenging to put boots on the ground at every trade show, bring employees together for in-person training and conduct in-person company wide town hall meetings. But consumer live streaming solutions just aren’t suited to B2B businesses. Physiology.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 18, 2015
    [B2B, Companies] Oracle Marketing Cloud Launch: Align Sales and Marketing and Create Consistent Cross-Channel.
    Demand Generation Marketer: Empower Your Sales Team with Better Profile Data and the Right Messaging. Second, the Profiler sales tool can be accessed as a Google Chrome Extension, allowing salespeople to access relevant profile information as they visit a contact’s LinkedIn or company website. increase in revenue.
  • AMPLIFINITY  |  TUESDAY, NOVEMBER 17, 2015
    [B2B, Companies] 3 growth hacks for the cost of a lunch
    But here are three internal partnerships that you may not have thought much about that can truly provide growth for your company.  1. Lunch with Demand Gen Marketing + Customer Success. What this means, is that they are starting to be measured on their ability to bring in revenue for the company. Demand Gen can help with that.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 17, 2015
    [B2B, Companies] 5 Lessons B2B Marketers Can Learn from Successful E-Commerce Programs
    There are many companies with a B2B focus that don’t have an e-commerce presence. That doesn’t mean B2B marketers can’t learn and adapt tactics from those organizations that are, regardless of the intended audience. Below are some of the areas where all B2B companies could learn from e-commerce businesses.
  • BIZIBLE  |  FRIDAY, NOVEMBER 13, 2015
    [B2B, Companies] 10 B2B Marketing Experts Weigh in on The State of Pipeline Marketing
    We recently surveyed over 350 B2B marketers in The State of Pipeline Marketing Report on topics ranging from how they measure success and metrics with the greatest impact on revenue, to marketing priorities and 2016 budget expectations. It’s also interesting there are so many different types of attribution models in place for B2B companies.
  • CMO ESSENTIALS  |  FRIDAY, NOVEMBER 13, 2015
    [B2B, Companies] Getting Demand Generation Right: 5 Things You Need to Change
    During the conversation we discussed the ways that B2B marketing has changed due to the new approach buyers take to purchasing. While the way B2B buyers buy has changed significantly, many marketing and sales departments are struggling to keep up. Unfortunately, my friend is right. Change the Culture of the Organization.
  • ANNUITAS  |  THURSDAY, NOVEMBER 12, 2015
    [B2B, Companies] Making the Case for Account-Based Marketing: Doing the Math
    Many of our clients have been very interested in Account-Based Marketing, and understanding the implications of adjusting their strategies to focus more on targeted accounts rather a demand strategy focused on volume. Say that it takes 100 leads to generate 10 MQLs. Is sales not involved in that decision string? The math is simple.
  • SALES ENGINE  |  THURSDAY, NOVEMBER 12, 2015
    [B2B, Companies] Redefining sales prospecting in an era where no one wants to talk to you
    Companies still need to sell to generate more revenue, right? Demand More From Today's B2B Marketer. B2B Marketing Content Creation Demand Generation Sales StrategyThat means cold calls. That means deleting email pitches. The Internet is crushing a sales rep’s ability to get in front of prospects.
  • BIZIBLE  |  WEDNESDAY, NOVEMBER 11, 2015
    [B2B, Companies] B2B Marketers Who Achieve Higher Marketing ROI Do These 5 Things Differently
    In creating the State of Pipeline Marketing report we wanted to understand the goals and priorities of B2B marketers who enjoy the highest return on ad spend. The Priorities And Goals Of High Achieving B2B Marketers. First, let’s look at what B2B marketers’ goals are for next year. pipeline marketing demand generation
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 11, 2015
    [B2B, Companies] 4 Most Important Traits of Modern Marketers
    ” The idea was to communicate that B2B marketers were operating in a new age that involved knowledge at warp speed, change in the buying process, a more informed and sophisticated buyer and a need to modernize marketing of the past. stated they were highly effective in accomplishing their demand generation goals.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 11, 2015
    [B2B, Companies] It’s Time to Charge Up Your Laser Guns for Digital ABM!
    Author: Mike Telem Account-based marketing (ABM) may be the latest buzzword on every B2B marketer’s mind – but that doesn’t make it a new concept by any standard. At that point, companies often had to hope prospects would approach them independently. Targeting and Personalization b2bSo, what’s changed? The Evolution of ABM.
  • VIDYARD  |  TUESDAY, NOVEMBER 10, 2015
    [B2B, Companies] 6 Key Lessons that Will Change How You Market in 2016
    Do you always try to start with great writing in your content and demand programs? Cutting Through the Noise with Creative Storytelling in B2B – Bhaji Illuminati. 2. Video Last month I had the amazing opportunity to go to Space Camp! The Space Camp video marketing summit, that is. Yes, that’s a 16x multiplier. Fascinating.
  • ANNUITAS  |  TUESDAY, NOVEMBER 10, 2015
    [B2B, Companies] 3 Steps to Improve Marketing and Sales Alignment
    Lead management frameworks define how and when leads are qualified, scored, and managed throughout the sales process.  If you find yourself in need of some clarity between marketing and sales, review these steps to make sure you’ve built the right foundation for your demand generation program: Step 1: Talk the Talk.
  • CINTELL  |  MONDAY, NOVEMBER 9, 2015
    [B2B, Companies] Habits of Customer-Centric Marketers: Q&A with Erika Goldwater
    In fact, the #1 priority of B2B marketers in 2016 will be “understanding buyers,” according to a recent  survey  from the IT Sales and Marketing Association.  In today’s world of empowered buyers, the marketers who are getting it done are those who understand their buyers best. Customer-centricity is a competitive advantage! Assume nothing.
  • SALES ENGINE  |  MONDAY, NOVEMBER 9, 2015
    [B2B, Companies] Want more qualified sales conversations? Give marketing a quota…and some writers
    It’s hard to say—we did grow the company, but not by a factor that justified the marketing expenditure. The first key to making this work is hiring a marketing leader that has his/her effectiveness ratings tied to lead generation and revenue growth— similar to a commissioned sales person. What happens when you make this shift?
  • SALES ENGINE  |  FRIDAY, NOVEMBER 6, 2015
    [B2B, Companies] How to gain a competitive advantage through your content
    But B2B companies have found success in content marketing , and they’re upping the ante. For example, companies create content on their blogs and websites, and then use social media to distribute that content—but all they’re really getting out of that is branding and awareness, which is what we did as marketers in the 90s.
  • BIZIBLE  |  FRIDAY, OCTOBER 30, 2015
    [B2B, Companies] Here's What B2B CMOs Are Saying About 2016 Budgets And Marketing Channels To Invest In
    In this post we explore the findings that are most relevant to B2B CMOs. How are companies planning their marketing budgets for 2016? Depending on company size, as measured by employee count, marketing budgets may increase or decrease in the coming year. The smaller the company the more likely budgets will increase.
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 30, 2015
    [B2B, Companies] 3 Creative Ways to Boost Lead Generation with Video
    Author: Kimbe MacMaster B2B marketers, listen up. You’re focused on generating leads. But, let me ask—are you utilizing videos to boost your lead generation efforts ? How has video worked for your team’s lead generation efforts? Demand Generation b2bIt’s your M.O. It’s what you live and breathe.
  • BIZIBLE  |  THURSDAY, OCTOBER 29, 2015
    [B2B, Companies] Drive More Revenue With AdWords: Everything B2B Marketers Need To Know
    (Finally, a past-due update for our AdWords For Lead Gen guide -- everything you need to know about AdWords to successfully generate leads AND drive more revenue.). When it comes to marketing for B2B companies with a sales team, search engine marketing (SEM) is particularly important. CLICK TO TWEET.
  • AMPLIFINITY  |  THURSDAY, OCTOBER 29, 2015
    [B2B, Companies] Why sales isn’t off the hook for generating referral leads
    Marketers get it, too, and they’re ready to help sales teams generate more referrals and follow up on the great leads. Before marketing can generate qualified referral leads, they need to know how your team defines “qualified.”. Yet, while most formal lead-generation efforts are now owned and managed by marketing, only 51.3
  • SALES ENGINE  |  TUESDAY, OCTOBER 27, 2015
    [B2B, Companies] I noticed you read my blog, do you want to buy from me?
    More Related Posts from Sales Engine: Demand More from today's B2B Marketer Feeding Sales is a Process, Not a Project Content Marketing Requires the Mindset of a Publisher. B2B Marketing Content Creation Demand Generation Development strategy Lead Nurturing Sales StrategyNurture, nurture, nurture. That’s nurturing.
  • BIZIBLE  |  FRIDAY, OCTOBER 23, 2015
    [B2B, Companies] Here’s An Industry Analysis Of The Most Effective B2B Marketing Channels
    We recently published the 2015 State of Pipeline Marketing report and shared our findings on how pipeline marketers track and grow demand. The marketers surveyed are all investing in online marketing and are part of fast growing companies. Content Marketing And Events/Conferences Generate Business For Tech Companies.
  • LATTICE  |  FRIDAY, OCTOBER 23, 2015
    [B2B, Companies] Predictive Marketing: What Really Matters
    And for good reason – well over $100 Million in venture capital have been invested in predictive marketing companies and some of the smartest minds in marketing are investing time into this area. Claudia Hoeffner – Senior Director Demand Generation and Channel Strategy, Acquia @claudiahoeffner. How is it helping them?
  • SALES ENGINE  |  FRIDAY, OCTOBER 23, 2015
    [B2B, Companies] How often should you post to your blog and social media?
    Both of these companies manipulated their publishing frequencies (both increasing and decreasing the total number of posts) with some interesting findings. They based their findings on overall number of page views, leads generated through form conversions, and new subscribers to their blog. percent) in the overall sessions.
  • B2B MARKETING INSIDER  |  FRIDAY, OCTOBER 23, 2015
    [B2B, Companies] Carlos Hidalgo On His New Book Driving Demand
    This week my good friend Carlos Hidalgo released his first book called  Driving Demand. According to Carlos: The book is  a guide for B2B marketing organizations that want to transform, but simply are perplexed by how to change. The biggest challenge was effective demand generation programs. Demand Process.
  • BIZIBLE  |  WEDNESDAY, OCTOBER 14, 2015
    [B2B, Companies] 5 Stages of a Pipeline Marketer on the Road to Marketing Heroism
    Becoming an expert B2B marketer doesn’t happen overnight. Rather, there’s always improvements to be made, optimizations to test, and tips to learn from our fellow marketers as we relentlessly work toward developing productive B2B marketing methods. Lead Generation. Metrics lead generators measure: website traffic.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 14, 2015
    [B2B, Companies] 9 Quick Tips for B2B Lead Generation to Implement Today
    Author: Sesame Mish B2B lead generation is a huge topic. Previously, we combed through a host of data and concluded that content marketing, in-person connections, and referrals are the big B2B lead generation tactics that are worth most of your time. Demand Generation b2bHere they are! 1.
  • LEAD LIAISON  |  TUESDAY, OCTOBER 13, 2015
    [B2B, Companies] Benefits of Website Visitor Tracking
    Okay, so you put a chunk of code on your website that spits out a list of IPs and companies visiting your website. Keep in mind that visitor tracking technology is only a very preliminary step in the demand generation process and should be viewed as a complementary tool to your overall B2B sales process. Yeah, what next?
  • VISUALLY  |  MONDAY, OCTOBER 12, 2015
    [B2B, Companies] 10 Marketing Reports Everyone Working Online Should Read
    Companies and organizations work every year to bring a bit more clarity to the field by diving deep and asking the bigger questions. B2B Content Marketing 2016 Benchmarks, Budgets, and Trends — North America | CMI and Marketing Profs. Demand Generation Benchmarks | Hubspot. 2015 State of Marketing | Salesforce.
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 12, 2015
    [B2B, Companies] My Top Content Marketing Predictions For 2016
    This would require marketing organizations to move away from silos based on channel or functional ownership and see Branding, Advertising, PR, Demand Generation all begin to dissolve into three areas: data, technology, and content. The post My Top Content Marketing Predictions For 2016 appeared first on B2B Marketing Insider.
  • VIDYARD  |  FRIDAY, OCTOBER 9, 2015
    [B2B, Companies] Space Snacks, Real Astronauts, and Video Marketing: My 48 Hours at Space Camp
    Michael talked about how live events are playing a pivotal role in today’s B2B marketing strategies, and how marketers are looking for new ways to share those experiences beyond the limitations imposed by space and time. There’s something about the idea of going to space that sparks our imaginations and stirs our emotions.
  • SALES ENGINE  |  FRIDAY, OCTOBER 9, 2015
    [B2B, Companies] Demand more from today’s B2B marketer
    When it comes to B2B marketing—whether it be social media, email marketing, blogs, white papers or attending trade shows—it has to be about lead generation. If you’re B2B, there’s only one place they can buy—and that’s from you. Not that there isn’t branding and awareness value in these projects. What’s your strategy?
  • SALES ENGINE  |  THURSDAY, OCTOBER 8, 2015
    [B2B, Companies] Feeding Sales Is a Process, Not a Project.
    For decades, the B2B marketer has been a manager of projects. The world has changed, and the internet is now crushing a sales rep’s ability to generate their own leads. So, marketing’s new role as lead generators for sales requires more than just project management and stellar execution. B2B Marketing Demand Generation
  • ANNUITAS  |  THURSDAY, OCTOBER 8, 2015
    [B2B, Companies] Why Demand Generation Should Be Perpetual
    This is the second year that ANNUITAS has conducted its Enterprise B2B Demand Generation Survey with the goal of gaining better insights into the approach that enterprise organizations take to demand generation. Look to educate and not just qualify: Demand generation is about more than just qualifying leads.
  • VIDYARD  |  WEDNESDAY, OCTOBER 7, 2015
    [B2B, Companies] Say Hello to Personalized Video!
    Today’s marketers have demonstrated a deep understanding of what today’s consumers are looking for: in the age of the Internet, engaging digital content, mainly in the form of video, is in high demand. More than just a party trick, personalization is critical for B2B marketing and sales. Say hello to Personalized Video! Stand out.
  • SALES ENGINE  |  TUESDAY, OCTOBER 6, 2015
    [B2B, Companies] Why Should Your Content Live Inside a Blog?
    Company blogs serve as the cornerstone of most successful content marketing programs , and they are a great place to get started if you’re making the shift to marketing as a lead generator for sales. They know that the content that’s generated there is much more organic. But that’s not even the most important reason.
  • BIZIBLE  |  TUESDAY, OCTOBER 6, 2015
    [B2B, Companies] 8 B2B Email Marketing Tactics Your Competitors Don’t Want You To Know About
    Use Web Data For Dynamically Generated Email Content. Companies like AirB2B use it to say, “Hey you were looking at X and it costs Y right now. The links in the body are generated based on the pages or offers the user was looking at. Email marketers have 3 seconds to capture attention. With email you only get a handful of words.
  • VIEWPOINT  |  TUESDAY, OCTOBER 6, 2015
    [B2B, Companies] Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 5]
    I consider SiriusDecisions to be the gold standard when it comes to best practices in B2B marketing and sales processes. Is ABM the Holy Grail for lead generation or just another black box solution destined to cost a lot of money, distract marketing and end up getting more bad leads to sales faster than ever before? It doesn’t have to.
  • AUTOPILOT  |  MONDAY, OCTOBER 5, 2015
    [B2B, Companies] Lessons Learned From Spending $25 Million Dollars On AdWords
    Whether you are an AdWords pro or just getting started, chew on these lessons from my interview with Jake Meltzer, a demand generation guru who’s spent over $25 million dollars on AdWords (yes, really) working at companies like Google, Symantec , Zendesk , and currently, PagerDuty. 1. Marketing b2bNot your homepage.
  • SALES ENGINE  |  FRIDAY, OCTOBER 2, 2015
    [B2B, Companies] It’s Q4—do you know where your 2016 revenue will come from?
    For many companies, the pressure to hit Q4 numbers is so high they aren't even thinking about 2016 quotas yet. But what about the B2B marketer? If you haven’t restructured your marketing into lead generators for sales, you’re behind. Marketing’s new role is to generate leads for salespeople. When does their quota start?
  • MODERN B2B MARKETING  |  FRIDAY, OCTOBER 2, 2015
    [B2B, Companies] 2016 Marketing Events That Will Shine as Bright as Gold
    In recent times, our industry has seen more and more events pop up right and left—it seems like every company and organization is putting on a show now. But with this volume, how do you weed through the haystack and pinpoint the ones that your company should actually have a presence at? B2B Online Conference 2016 – May 9 th - 11 th.
  • VIEWPOINT  |  THURSDAY, OCTOBER 1, 2015
    [B2B, Companies] Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 4]
    That’s what I set out to find when I presented this question to fellow industry experts: According to a report by SiriusDecisions, 2015 State of Account-Based Marketing (ABM), more than 60 percent of companies plan to invest in technology for ABM to better align sales and marketing over the next twelve months. You have to bear hug sales.
  • SALES ENGINE  |  THURSDAY, OCTOBER 1, 2015
    [B2B, Companies] The B2B Content Marketing ROI You Should Care About.
    Measuring content marketing’s return on investment in B2B companies can be a complex calculation, especially if your solution is expensive, requires committee-based decisions, and has long and unpredictable sales cycles. From all of the leads that marketing generated, how many are you able to convert into conversations?
  • CRIMSON MARKETING  |  TUESDAY, SEPTEMBER 29, 2015
    [B2B, Companies] Why It’s Important To Be Data-Driven in B2B Marketing [Infographic]
    Companies are facing buyers who are more knowledgeable than ever before. To keep pace, B2B marketers needs to be connected across channels and devices to create an optimal customer experience.  . The post Why It’s Important To Be Data-Driven in B2B Marketing [Infographic] appeared first on.
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