• PUREB2B  |  WEDNESDAY, MARCH 22, 2017
    [B2B, Companies] How to Nurture Leads with Email Marketing
    It has withstood the test of time and remains a strong force to contend with in lead generation and management, as well as customer engagement. In fact, based on statistics from Campaign Monitor : More than 80% of B2B and B2C companies are still using email marketing technologies as part of their marketing strategies.
  • THE POINT  |  WEDNESDAY, MARCH 22, 2017
    [B2B, Companies] Email 101: Tell Me Something I Don’t Already Know
    And yet if I were to choose the one thing that dooms more B2B email creative to mediocrity and worse, it would be just that: telling people stuff they already know. Now, if you need to convince any B2B marketer at this point that ABM is a trend worth noting, he or she is probably beyond help anyway. Sounds obvious, right?
  • LEAD LIAISON  |  WEDNESDAY, MARCH 22, 2017
    [B2B, Companies] How to Start Generating Leads for Your B2B Company
    The impact of this “how-to” post can go either way — you resolve to “suspend” ties with your lead generation partner, or you stick to buying your sales leads from outside sources. But, just like anything else, there’s a simpler and easier way to running a lead generation quest if you have the proper know-how. Write blog posts.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MARCH 22, 2017
    [B2B, Companies] 10 B2B Lead Generation Strategies for 2017
    We’re well into the New Year, and most companies are revamping their lead generation strategies to meet its demands. There is also no single lead generation strategy that works for. The post 10 B2B Lead Generation Strategies for 2017 appeared first on PureB2B. Demand Generation
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [B2B, Companies] B2B Marketing Trends for 2016
    B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [B2B, Companies] B2B Marketing Trends for 2016
    B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [B2B, Companies] B2B Marketing Trends for 2016
    B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying.
  • WEBBIQUITY  |  FRIDAY, MARCH 17, 2017
    [B2B, Companies] How to Create the Three Parts for Any Sales Funnel
    Others use ads with effective landing pages that generate leads and jumpstart sales. The Lead Generator. Getting people involved is lead generation. Generating leads and qualifying them is always a step needed in creating a sales funnel that converts. Guest post by Katrina Manning. What is a Sales Funnel? The Three Parts.
  • CHIEFMARTECH  |  TUESDAY, MARCH 14, 2017
    [B2B, Companies] Mastering modern marketing technology leadership over 2 intense days
    Seriously though, as the world’s largest independent exhibit of marketing tech companies, I guarantee that you will discover incredible new capabilities that you couldn’t have even imagined were possible. I’ll start with an update on The State of Marketing Technology 2017 : What practices are the leading companies adopting?
  • NETLINE B2B MARKETING  |  MONDAY, MARCH 13, 2017
    [B2B, Companies] Revenue Summit 2017 – Post Event Insights
    In fact, we have for the greater part of a decade helped B2B companies build lead generation programs around target account lists. Awareness : Are the target accounts aware of your company and its solutions? Don’t get lazy by just merging company names. Generating revenue is in our camp.” Hyper Targeting.
  • BIZIBLE  |  FRIDAY, MARCH 10, 2017
    [B2B, Companies] 9 Ways B2B Analytics Can Optimize Marketing Strategies
    Attempting B2B marketing optimizations without accurate analytics is like flying blind. But which B2B analytics platforms are best equipped for certain types of measurement? We’ll discuss nine methods that B2B analytics can be used to optimize marketing strategies. While lead scores are a helpful tool, they’re not a foolproof.
  • INFLUITIVE B2B  |  TUESDAY, MARCH 7, 2017
    [B2B, Companies] 6 Ways Infusing Customers Into Our Account-Based Marketing Campaigns Drove $300K In Sales
    According to SiriusDecisions, 58% of B2B companies planned to invest in ABM technology or services last year. However, many companies only use traditional tactics, like retargeted ads and email nurtures, to engage ideal prospects. Account-based marketing (ABM) is one of the hottest marketing trends of 2017.
  • ACT-ON  |  MONDAY, MARCH 6, 2017
    [B2B, Companies] What is Demand Generation Marketing?
    The role of demand generation marketing is evolving along with technology, enabling B2B marketers to get better at filling the pipeline with actual opportunities versus just a bunch of leads. Now why is this relevant to the role of demand generation, you may ask? Today’s Demand Gen Marketer. Seas concurs.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 3, 2017
    [B2B, Companies] How to Run an Effective Employee Advocacy Program on Social Media
    But how many companies truly take that advice to heart? In a recent interview with the Conversion Company, I shared my point of view on social media’s role in developing an employee advocacy program. Social Media Marketing b2b ConsumerEmployees are a vital component in helping brands expand their reach. Monitor and Reward.
  • NETLINE B2B MARKETING  |  THURSDAY, MARCH 2, 2017
    [B2B, Companies] March 2017: B2B Marketing Event Calendar
    This month is sure to be eventful and insightful for B2B marketers. Each of these three events has one main goal, empowering b2b marketers with the knowledge, tools, and data to optimize strategy this year and NetLine is thrilled to be a part of the action. Attending one of the events? Let’s schedule a quick meet-up. Andrea Ames, IBM.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 2, 2017
    [B2B, Companies] 14 Visualizations Mapping The B2B Buyer Journey
    Our understanding the B2B buyer’s journey, from market realization to vendor selection, becomes critical in developing a successful online marketing program. But how does the B2B online marketer go about uncovering their buyer’s journey? B2B Buyer Journey Basics. ” The B2B Buyer’s Journey.
  • ACT-ON  |  THURSDAY, MARCH 2, 2017
    [B2B, Companies] Rethink Podcast #13: What It Means To Become An Advocate Marketer
    She got to know them at a human level, at a company level, and at that buyer’s industry level. She also has a portfolio of tech companies in which she is an investor and advisor. “I’m So the old way of leading with you, your company, your customers, your NASCAR logo slide, doesn’t work anymore. Beth Comstock. NASCAR.
  • NETLINE B2B MARKETING  |  WEDNESDAY, MARCH 1, 2017
    [B2B, Companies] 2017 B2B Marketing Exchange – Post Event Insights
    The 2017 B2B Marketing Exchange Conference gathered marketing geniuses from all over the world to discuss the latest and hottest marketing trends such as Account-Based Marketing, Sales and Marketing Alignment, and the importance of personalization. The event delivered powerful messages, strategies and insights for B2B marketers in 2017.
  • THE POINT  |  TUESDAY, FEBRUARY 28, 2017
    [B2B, Companies] The Demise of the White Paper is Greatly Exaggerated
    A simple explanation is that marketers love the new and different and bright and shiny, and nothing generates views and shares more than telling marketers that everything they’re doing is old-fashioned and outdated and well, deceased. Where Dun’s views and mine part company, however, is with his third point: 3. Inbound Marketing?
  • BIZIBLE  |  FRIDAY, FEBRUARY 24, 2017
    [B2B, Companies] Measuring the Customer Journey from Leads to Revenue
    Attracting high quality leads at the top of the funnel, that turn into closed deals at the bottom of the funnel is the ultimate goal for every B2B company. But how do you get there? Attracting New Visitors. To execute a successful top of the funnel (TOFU) campaign, marketers must first seek to understand the buyer’s needs. Conclusion.
  • VIDYARD  |  WEDNESDAY, FEBRUARY 22, 2017
    [B2B, Companies] Go Where Your Customers Are – Wise Words from Sweta Patel
    And now that every brand starts with a social presence on day one, Sweta Patel believes companies that ignore other traditional channels do so at their own peril. For example our company was too focused on big channels like social media, going to Dreamforce, etc., What types of programs resonate best with B2B audiences?
  • BIZIBLE  |  TUESDAY, FEBRUARY 21, 2017
    [B2B, Companies] A Complete Guide To The Buyer Journey
    Two great examples that come to are two companies that focus on transparent content in a traditionally opaque industry. Through a focus on education and ingredient sourcing, he helps a younger generation of foodies learn what to look for when shopping for the luxury food. Another example is a company that makes bike wheels.
  • LEADERSHIP  |  FRIDAY, FEBRUARY 17, 2017
    [B2B, Companies] 8 Facts You Need to Know About B2B Content Marketing [Infographic]
    Have you and your business joined the 88% of B2B marketers that have built content marketing into their strategy? B2B companies can benefit from content marketing just as much as B2C companies – just look at brands like Adobe and Microsoft. The majority of B2B marketers use content marketing.
  • THE POINT  |  THURSDAY, FEBRUARY 16, 2017
    [B2B, Companies] An Email is Not a Campaign: the Case for Integrated Marketing
    One prime example of this – and something we see too often in our work with tech companies – is the tendency to execute campaigns in very one-off, siloed fashion. But executing campaigns – and lead generation channels – in this manner not only robs them of their potential, it’s also a very expensive way to generate leads.
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 15, 2017
    [B2B, Companies] 25 B2B Engagement Tactics For All Marketing Funnel Stages
    With the myriad of available B2B marketing engagement opportunities, which strategies should marketers use, and at what point in the buying journey? Also note -- most, if not all, of these engagement strategies cross-apply between demand generation and account-based marketing. TOP -- Marketing Funnel Stage Engagement Tactics.
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 15, 2017
    [B2B, Companies] 5 Steps to Market to a New Vertical
    Start Your Demand Generation Engine. To scale your vertical strategy, demand generation is instrumental in driving qualified leads for the chosen segment, engaging them, and nudging them to the next stage of the customer lifecycle. Revenue: The revenue generated from closed won opportunities since the programs started.
  • CHIEFMARTECH  |  TUESDAY, FEBRUARY 14, 2017
    [B2B, Companies] THE HACKIES: How to hack your CRM for ABM, switching from leads to contacts and accounts
    Decide which new report types you’ll want to generate, as well as which types of data from which martech solutions are necessary to assemble those reports. Some companies create custom solutions for this process or higher an outside consultant. a more obscure match on lead company name and account name. Like it? Hackies
  • BIZIBLE  |  MONDAY, FEBRUARY 13, 2017
    [B2B, Companies] B2B Analytics: Accessing And Using Advanced B2B Marketing Metrics
    How do we gather, analyze and implement improvements based on B2B analytics in marketing? In this post we describe ways we use our multi-touch attribution product to manage performance, gather B2B analytics, and improve the customer journey. Building B2B Revenue Analytics With Attribution. How Much Do You Undervalue Marketing?
  • B2B MARKETING INSIDER  |  FRIDAY, FEBRUARY 10, 2017
    [B2B, Companies] Weekend Reading: “Launching to Leading” by Ken Rutsky
    For the 109th episode of The Marketing Book Podcast, I interviewed Ken Rutsky, author of “Launching to Leading: How B2B Market Leaders Create Flashmobs, Marshal Parades and Ignite Movements.” Demand Generation
  • NETLINE B2B MARKETING  |  WEDNESDAY, FEBRUARY 1, 2017
    [B2B, Companies] B2B Marketers: Stop Solely Targeting the C-Suite
    The foundation of my position is the 2017 State of Human Resources: Content Consumption and Demand Report , which analyzes more than 8.5 million leads generated via content syndication over 2016. Read the full report for HR marketers now, 2017 State of Human Resources: Content Consumption and Demand Report. Sound about right?
  • MODERN B2B MARKETING  |  WEDNESDAY, FEBRUARY 1, 2017
    [B2B, Companies] 4 Ways Demand Generation Marketing Is Like Football
    Before I lose those of you who are not football fans, I want you to reread the entire opening paragraph with a revised first sentence: “They say the toughest position in a high growth company is the demand generation quarterback.”. What other similarities have you seen between football teams and demand generation teams?
  • BIZIBLE  |  TUESDAY, JANUARY 31, 2017
    [B2B, Companies] 7 Myths about Account-Based Marketing for the Unconvinced
    While account-based marketing has generated a lot of buzz recently, it’s also surrounded by a fair amount of skepticism. We’re big fans of account-based marketing, but we understand that it’s not a walk in the park to make the switch from demand generation to ABM. Some companies do it, but it’s a lot to tackle in one go.
  • CONTENTLY  |  MONDAY, JANUARY 30, 2017
    [B2B, Companies] B2B Paid Content Distribution: Facebook vs. LinkedIn
    “ Oh, we’re B2B,” someone said. I get the instinct to assume LinkedIn is the only worthwhile place to pay for content distribution if you’re a B2B company. LinkedIn has incredible ad targeting for B2B brands. B2B B2B Tech ROI Facebook distribution lead gen LinkedIn distribution Social Advertising
  • BIZIBLE  |  MONDAY, JANUARY 30, 2017
    [B2B, Companies] Bizible Introduces Custom Attribution Modeling With Machine Learning Recommendation
    I’m excited to announce that Bizible now has full-funnel custom attribution modeling, which is the first and only B2B custom modeling backed by machine learning. This has long been our most requested feature and one that shows just how far B2B marketing measurement has come in just a few years.
  • BIZIBLE  |  THURSDAY, JANUARY 26, 2017
    [B2B, Companies] A Deep Dive Into Two Examples Of Predictive Marketing
    Decisions around how much to spend, where to spend it and who to spend it on don’t all need to be highly difficult decisions for B2B marketers. In this post we’ll show how predictive marketing technology is changing how B2B marketers do their jobs. In this case, product-company fit. The absence of serious decision-making.
  • VIDYARD  |  THURSDAY, JANUARY 26, 2017
    [B2B, Companies] Client-Created Content is Key – Wise Words from Stephanie Totty
    Well the kids of today don’t have to go through that rigamarole, thanks to companies like ExamSoft. As the Senior Content Strategy Manager at ExamSoft Worldwide, Totty works tirelessly to generate interest for ExamSoft across their blog, social channels, webinars, and a host of other platforms. “I Not the most fun process, was it?
  • SMASHMOUTH MARKETING  |  WEDNESDAY, JANUARY 25, 2017
    [B2B, Companies] TOPO Summit, Craig Rosenberg and Account Based Everything
    shifted B2B marketing focus to industrial-strength demand generation engines capable of delivering massive numbers of leads at scale. Market Dynamics - For many companies, the inbound, volume and velocity models have peaked and they must now pursue targeted, account-based models to drive growth. What did I take away?
  • THE POINT  |  TUESDAY, JANUARY 24, 2017
    [B2B, Companies] 7 Creative Demand Gen Tactics to Drive Trade Show Booth Traffic
    Even in this digital age, trade shows are still a core part of many B2B marketers’ 2017 demand generation plans. Generating maximum return from that investment, however, requires careful planning, and close attention to both pre-show and post-show communications strategy.
  • VIDYARD  |  TUESDAY, JANUARY 24, 2017
    [B2B, Companies] First Video in Business Benchmark Report: How B2B Companies are REALLY Using Video
    In fact, the average B2B company within Vidyard’s client base has nearly 300 videos in their library and that number will double within the next 16 months. The largest B2B clients host more than 10,000 videos with no signs of slowing down. It’s no secret that marketers are investing more in online video than ever before.
  • SNAPAPP  |  TUESDAY, JANUARY 24, 2017
    [B2B, Companies] How These 3 Companies Built Content-Enabled Campaigns: Paycor, Blackbaud, SnapApp
    Essentially, these are a series of strategies to align content and demand generation around a dialogue with the audience, which in turn, help bridge the gap between the marketing and sales departments to produce super marketing qualified leads (MQLs.). . One way they’re doing that is through content-enabled campaigns. . Follow-Up.
  • SNAPAPP  |  TUESDAY, JANUARY 24, 2017
    [B2B, Companies] How These 3 Companies Built Content-Enabled Campaigns: Paycor, Blackbaud, SnapApp
    Essentially, these are a series of strategies to align content and demand generation around a dialogue with the audience, which in turn, help bridge the gap between the marketing and sales departments to produce super marketing qualified leads (MQLs.). . One way they’re doing that is through content-enabled campaigns. . Follow-Up.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 23, 2017
    [B2B, Companies] Marketing was Hard in 2016. Marketing Automation Helped Those Who Used It.
    With more data available than ever, marketing automation was a critical component of B2B marketers' tech stack. The biggest impact in 2016 has been the continued complexity of B2B buyers who now buy in committees. As we move into 2017, it is instructive to look back at 2016. data inspiration ). data inspiration ). John J.
  • ACT-ON  |  FRIDAY, JANUARY 20, 2017
    [B2B, Companies] Rethinking the Role of Marketing in B2B Customer Engagement
    But if no part of your company is stepping up to take ownership of the cycle, then many growth opportunities are likely slipping through the cracks. Mid-size B2B marketers report that their overall top challenges that cause them to struggle with marketing objectives are: Access to existing customer data – 95%.
  • NETLINE B2B MARKETING  |  TUESDAY, JANUARY 17, 2017
    [B2B, Companies] [New Report] 2017 State of Human Resources: Content Consumption and Demand Report
    Just released: Important new HR content consumption insights for B2B marketers to improve demand generation strategies this year from a new NetLine Corporation industry report. What’s Next: “We’ve set out on a journey to bring B2B marketers real content consumption insights they can’t find anywhere else.
  • THE POINT  |  FRIDAY, JANUARY 13, 2017
    [B2B, Companies] Expand your Offer Strategy to Increase SEM Performance
    However, by limiting paid search (SEM) campaigns (and social ads like LinkedIn also) to prospects who are ready to look at a product, marketers do themselves and their companies a disservice. The types of keywords, therefore, most likely to generate late-stage prospects are those related to your brand, product, or product category.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 13, 2017
    [B2B, Companies] 3 Reasons to Adopt a Scalable Marketing Automation Platform
    But growing companies can hold themselves back when they grow beyond the tools that they use. While our demand generation team celebrated this victory, we knew that with a lead database swelling to 70,000 entries and counting, we needed to embrace a more sophisticated, enterprise-grade marketing automation platform.
  • NETLINE B2B MARKETING  |  TUESDAY, JANUARY 10, 2017
    [B2B, Companies] Why the Loss of LinkedIn SlideShare Lead Generation is a Good Thing
    So LinkedIn decided to shut down the SlideShare Lead Generation product. Yes, maybe you saw high top of funnel volume, but if 75% of the leads did not match your company’s accepted job function, job level, company size, or industry, how far did these campaigns actually take you? Lead generation. Let’s keep going….
  • ENGAGIO  |  MONDAY, JANUARY 9, 2017
    [B2B, Companies] Prophets of Profit: 25 ABM Experts Give 2017 Predictions & Advice
    According to the SiruisDecisions 2016 State of ABM study, 70% of all B2B companies focused on driving account based marketing programs. Their study showed that B2B marketers experienced a 171% lift in their average annual contract value (ACV) when implementing ABM strategies. The majority of companies will get ABE wrong.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 9, 2017
    [B2B, Companies] 4 Effective Methods to Increase Your Survey Response Rates
    If you’re a company looking to market a new brew to a niche audience, use survey logic to send those who select “Never or almost never” to a set of questions tailored to their answer choice. Have you used surveys to generate demand? Demand Generation b2b ConsumerWhen it comes to surveys, not necessarily.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 6, 2017
    [B2B, Companies] 31 Influencers to Follow in 2017
    Lee Odden is the CEO at TopRank Marketing while also finding time to be an author, speaker, consultant on B2B content and influencer marketing, social media, PR, and SEO. Neal Schaffer is an author, global social media speaker, social media marketing influencer, and aims to help businesses generate ROI from social media. Ann Handley.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 5, 2017
    [B2B, Companies] 7 Ways to Generate Leads on Social Media
    Author: Lisa Marcyes When you hear the term lead generation, social media probably isn’t the first thing that comes to mind…but maybe it should be. In this blog, I’ll outline seven ways that you can generate leads on social media: 1. Flash deals and discount codes are a great way to increase brand awareness and generate demand.
  • ACT-ON  |  WEDNESDAY, JANUARY 4, 2017
    [B2B, Companies] The 10 Best Marketing Action Blogs of 2016
    Many B2B companies tell their prospects and customers that they understand their unique needs, but then turn round and blast everyone with the same message. Demand Generation 101: 7 Tactics for Generating High Quality Leads. But demand gen isn’t just about leads. Account-based marketing (ABM) isn’t new.
  • CONTENTLY  |  TUESDAY, JANUARY 3, 2017
    [B2B, Companies] 23 Content Marketing Predictions for 2017
    Companies will share more stories of corporate social responsibility, highlighting people and programs focused on sustainability, diversity and inclusion, and community involvement. Marketers, especially those in B2B with longer sales cycles, will be able to make the case for larger budgets based on the proven impact of their efforts.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 3, 2017
    [B2B, Companies] Our Top 10 Blogs of 2016 at a Glance
    At Marketo, we get the opportunity to work with some of the brightest minds in our industry—both within and outside of our company—and our content team works hard to bring you their insights. Even if you’re a consumer marketer, people do research on your company and products long before they decide to make a purchase.
  • BIZNOLOGY  |  FRIDAY, DECEMBER 30, 2016
    [B2B, Companies] Why account-based marketing is a game changer for Japan
    I caught up recently with Ichiro Niwayama , founder of Symphony Marketing , the leading B2B-demand generation agency in Japan. His new book, Ultimate B2B Marketing: ABM , was published only last week, and has already leaped to #1 on the Amazon Japan business book list. But companies don’t have the skills and the internal resources.
  • KAPOST  |  WEDNESDAY, DECEMBER 28, 2016
    [B2B, Companies] Experience Interlock: The Missing Ingredient to Effective CX
    Regardless of industry or role, B2B marketers are focusing their attention—and budgets—on customer experience management. A CIO is searching for information on cloud security to understand whether or not she needs to make it a priority for her company in the coming year. We call this experience interlock. Defining “Experience”.
  • VIDYARD  |  WEDNESDAY, DECEMBER 28, 2016
    [B2B, Companies] The Funny and Fabulous: 10 Best Video Marketing Examples of 2016
    This year, we present you with a mix of both B2B and B2C videos to give you the absolute best caliber of marketing to use … well, however you like in 2017! The video below is personalized for Sangram Vajre at Terminus, so use your own imagination to replace his name or company name with your own!). Don’t worry. Best Comedy.
  • BIZIBLE  |  TUESDAY, DECEMBER 27, 2016
    [B2B, Companies] Our Top 10 Blog Posts of 2016 -- And Why They Were Successful
    Building a B2B Marketing Stack that Drives Full-Funnel Decision Making (4/18/16). For that reason, they implemented B2B marketing attribution. The 9 Circles of B2B Marketing Hell (7/20/16). B2B marketing and sales is a drawn out process that takes months, or longer, to convert leads to customers. Read More. Read More.
  • ANNUITAS  |  FRIDAY, DECEMBER 23, 2016
    [B2B, Companies] Revisiting Content Marketing Predictions in 2016
    Years ago when I was working a short stint in B2B sales, I took a course on SPIN Selling, and I still think about the fundamentals of that selling process today. Many companies create plenty of content talking about the payoff, without showing their buyers that they understand their situation, and the problems they face.
  • INFER  |  THURSDAY, DECEMBER 22, 2016
    [B2B, Companies] 5 Tech Trends for CMOs to Prepare for Next Year
    AI as foundational technology has been around in the consumer world for over a decade, but it’s just in the past few years that innovative business-to-business companies have started using it to achieve specific business outcomes. More and more of the companies I talk to lately all have the same confession: “We simply bought too much tech.”
  • SNAPAPP  |  THURSDAY, DECEMBER 22, 2016
    [B2B, Companies] 139 Content Marketing Blogs to Watch in 2017 (Broken Down By Category)
    And, 70% of B2B marketers plan to create more content in 2017 compared to 2016. From actionable content marketing and demand generation techniques to the latest marketing technology and industry insights, this list of top content marketing blogs has something for everyone. Demand Gen / Lead Gen. Demand Gen Report.
  • THE POINT  |  TUESDAY, DECEMBER 20, 2016
    [B2B, Companies] The Changing Role of the Demand Waterfall: A Conversation with Terry Flaherty
    Terry Flaherty is a Research Director at SiriusDecisions , a B2B marketing veteran, and a respected expert on Demand Generation (or Demand Creation, as SiriusDecisions prefers to call it.) HS) Tell us how the demand waterfall came to be. (TF) TF) Companies strive for better alignment between marketing and sales.
  • NETLINE B2B MARKETING  |  TUESDAY, DECEMBER 20, 2016
    [B2B, Companies] B2B Growth Podcast: Do You Know the Type of Content Your Buyer is Consuming?
    This week, in Episode 277 of the B2B Growth Podcast host James Carbary interviewed David Fortino, SVP of Audience and Product at NetLine Corporation. Listen to the full podcast now to get the insights for your 2017 demand generation campaigns, in episode 277, Do You Know the Type of Content Your Buyer is Consuming?
  • BIZIBLE  |  THURSDAY, DECEMBER 15, 2016
    [B2B, Companies] The Rise of Account Based Thinking
    Advisory firm SiriusDecisions called Account-Based Marketing a “must have,” in 2015, revealing that nearly all (92%) companies surveyed recognize the value in ABM. Revenue-minded B2B leaders have always sought out tactics that will land more of the big deals, the ones that include long, complex sales cycles. Period.”.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 13, 2016
    [B2B, Companies] 6 Account-Based Marketing Insights from #FlipMyFunnel
    It was a great gathering of B2B thought leaders, innovators, and account-based marketing practitioners that highlighted how marketing and sales professionals are winning with ABM. According to Craig, many companies still struggle with how to orchestrate their ABM strategy. Account-Based Marketing b2bStart small to get it right.
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 12, 2016
    [B2B, Companies] 10 Most Popular B2B Lead Blog Posts of 2016
    I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. The Biggest Contributor to B2B Revenue. Read The Biggest Contributor to B2B Revenue. Additionally, IBM is gearing up to become the world’s largest design company.
  • INFER  |  FRIDAY, DECEMBER 9, 2016
    [B2B, Companies] The State of B2B Software Reviews, Martech Growth and the G2 Stack [Podcast]
    The online B2B software review company has built an impressive community made up of over 100,000 crowdsourced reviews from real-life users, then turns those thousands of data points into trend reports, a la Gartner and Forrester. Episode Breakdown: How the explosion of Amazon’s review process affects B2B review sites.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 6, 2016
    [B2B, Companies] How B2B Companies Are Using LinkedIn Marketing Ad Campaigns [Interview]
    The “2016 LinkedIn Ads Benchmark Report” from Bizible found that most B2B software and business service companies (50 percent) consider their LinkedIn marketing strategies to be successful. Additionally, 70 percent have invested in LinkedIn marketing ad campaigns for demand generation purposes. Why or why not? “A
  • BIZNOLOGY  |  TUESDAY, DECEMBER 6, 2016
    [B2B, Companies] Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz
    Chris Abraham , Cindy Crescenzo , and Steve Farnsworth join host Shel Holtz to talk about these topics: Breitbart News called for a boycott of Kellogg’s after the cereal company pulled its ads , then started publishing articles critical of the company after calling the decision to withdraw advertising “censorship.” Like this post?
  • BIZIBLE  |  MONDAY, DECEMBER 5, 2016
    [B2B, Companies] TOPO Report: Successful ABM Marketers Focusing On Down-Funnel Metrics
    demand generation) across a number of categories, including sales and marketing alignment, overall customer LTV, contract value, close rate, and ROI. This way, marketing data best encapsulates the truth about how B2B companies make purchasing decisions. The chief finding of the report is that ABM works. The Takeaway.
  • JUNTA 42  |  MONDAY, DECEMBER 5, 2016
    [B2B, Companies] Not Documenting Your Content Marketing Strategy?  Here’s What to Do About It
    In our latest study, just 37% of B2B marketers and 40% of B2C marketers have a written content marketing plan. While this percentage is up from 32% (B2B) and 37% (B2C) from the previous year, it’s still a woeful number. Just 37% of B2B marketers & 40% of B2C marketers have a written #contentmarketing plan via @cmicontent.
  • ACT-ON  |  MONDAY, DECEMBER 5, 2016
    [B2B, Companies] B2B Marketing Automation Software for Fast Growing Companies
    Today, let’s talk about what you may need in terms of B2B marketing automation software for your fast-growing company to achieve its 2017 marketing goals. According to Forrester , 74% of B2B buyers find buying from a website more convenient and 59% would rather not interact with salespeople as their primary source of research.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 2, 2016
    [B2B, Companies] How to Automate Your Account-Based Marketing Strategy
    So it’s no surprise that with the evolution of account-based marketing and technologies that enable it, B2B marketers are paying attention and trying to figure out how they can implement an account-centric approach. Additionally, cleaning and associating leads to the right companies is often challenging. Lead-to-Account Matching.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 29, 2016
    [B2B, Companies] 3 Marketing Operations Mistakes That Will Break Your Sales and Marketing Alignment
    On the marketing operations team, we get asked these questions often by the demand generation and sales teams. Marketing operations is responsible for this on both a tactical and strategic level, and we need input and feedback from demand generation and sales. Sales Marketing Alignment b2bCentralize global scoring.
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 28, 2016
    [B2B, Companies] The Best White Paper on B2B Demand Generation Ever Written!
    How to Find New Customers is the best white paper on BtoB demand generation ever written, and that is the truth. B2B demand generation B2B lead generation b2b lead generation companies Business Strategy Demand Generation Demand Generation Manager Find New Customers Florida Management best practices Marketing Marketing Automation
  • FEARLESS COMPETITOR  |  SATURDAY, NOVEMBER 26, 2016
    [B2B, Companies] A Down Year for Notre Dame
    By the way, the company site is now Find New Customers. Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , BtoB Marketing , Buyer Personas , Leadership Lessons. Notre Dame is normally expected to win 8 or 9 games in a 12 game season.
  • LEADERSHIP  |  FRIDAY, NOVEMBER 25, 2016
    [B2B, Companies] 11 Simple Steps to Boost Your Organic Click-Through Rates
    Your content marketing may be worthy of Shakespeare, but if you’re not able to snag high click-through-rate (CTRs) then it probably isn’t doing your company much good. After all, the point of great content marketing is snagging a high CTR so that the effort you put into your content will boost your conversion rate. Get emotional.
  • THE POINT  |  TUESDAY, NOVEMBER 22, 2016
    [B2B, Companies] Which Comes First: Lead Nurturing or Inside Sales?
    But where lead nurturing often has the most impact – on conversion rates, funnel velocity, and demand generation ROI – isn’t mid-funnel, but rather immediately when a lead enters the system. B2B Marketing Campaign Strategy inside sales Lead Management Lead Nurturing Sales 2.0 Do you agree?”. appeared first on The Point.
  • LEANDATA  |  MONDAY, NOVEMBER 21, 2016
    [B2B, Companies] What A Real ABM Campaign Looks Like
    Under the guidance of Adam New-Waterson , now the vice president of demand generation at RevJet , our marketing and sales team sat down together and compiled a list of target accounts that we believed could be brought back to life. buyers typically are involved in a typical B2B deal. We’ve reached peak ABM hype. Surveys.
  • LEADERSHIP  |  FRIDAY, NOVEMBER 18, 2016
    [B2B, Companies] Interesting Infographics: How to Calculate Your Marketing Budget
    The first step is simple enough: before you know what to commit to your marketing budget, you have to know how much your company is making. Sit down with your CFO or accountant and calculate your company’s gross or estimated revenue. Step 2: Determine your company size. Let’s check it out. Seems easy enough!
  • VIDYARD  |  FRIDAY, NOVEMBER 18, 2016
    [B2B, Companies] More Content is Not Always Better – Wise Words from Chris Vandermarel
    And to understand how companies can make the most of their content, we sat down with Chris Vandermarel, Demand Generation Manager at Toronto-based LookBookHQ. Vandermarel helps bring leads into the popular content engagement platform, and his place within the company is one part drive, one part serendipity. “I
  • NUSPARK  |  WEDNESDAY, NOVEMBER 16, 2016
    [B2B, Companies] How Long Does it Take to Get Results from Content Marketing?
    What does this have to do with how long it takes for content marketing to create leads and demand? The ingredients that impact your lead and demand generation success and the time it takes to achieve it include: The quality, relevance and type of content you create. “ Marketing is impatient. Ann Handley. Be patient. Source ).
  • BIZIBLE  |  TUESDAY, NOVEMBER 15, 2016
    [B2B, Companies] How We Increased Pipeline 504%
    Now, when individuals search for things like “B2B marketing attribution” Bizible is at the top of the list. We get to directly influence marketers who are searching for information on our industry, whether or not they’ve heard of our company before. Shifted our Strategy from Demand Generation to Account-Based Marketing.
  • CONTENTLY  |  TUESDAY, NOVEMBER 15, 2016
    [B2B, Companies] How to Fix a Broken Lead-Nurturing Strategy
    Marketing automation software if a powerful tool, but many of the companies that use the software to create nurture campaigns attempt to turn leads into customers through brute force. ” For most companies, some form of automated nurturing is a necessary part of a sustainable business model. ” Ouch. But is that working?
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 14, 2016
    [B2B, Companies] The New Importance of Marketing
    How do you make your company different and unique? How is your company perceived? How do people think about your company? My company sold business intelligence and GE wanted Digital Cockpits. Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , BtoB Marketing.
  • VIDYARD  |  FRIDAY, NOVEMBER 11, 2016
    [B2B, Companies] Winners of 2016 Video Marketing Awards Announced at Viewtopia
    KITCHENER, Ontario – November 11, 2016 – Vidyard , the video platform for business, today announced the winners of the 2016 Video Marketing Awards (VMAs), recognizing innovative marketing and sales leaders at Viewtopia, the company’s annual video marketing summit. Best Online Video Presence for a B2B Brand. Finalists: Philips, Elemica.
  • VIDYARD  |  FRIDAY, NOVEMBER 11, 2016
    [B2B, Companies] The Best of the Best: 2016 Video Marketing Awards
    At Viewtopia, the Video Marketing Summit held in San Francisco November 9-10, one of the biggest themes to emerge from all of the talks, keynotes and sessions was companies using video more than ever, and bringing more and more of that video production in-house. Best Online Video Presence for a B2B Brand – SolarWinds. Big time.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 11, 2016
    [B2B, Companies] Top B2B and Consumer Content Marketing Minds & Advice
    To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. B2B Content Masterminds. Some companies measure ROI with goals related to reaching early-stage buyers, others focus on engaging new prospects, and others prioritize conversions in terms of leads, sales revenue, and retention.
  • THE POINT  |  THURSDAY, NOVEMBER 10, 2016
    [B2B, Companies] Video Tech Company Leverages SEM to Drive Enterprise Leads
    Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. The company’s flagship product, JW Player, is live on more than 2 million sites with more than 1.3 billion unique monthly views.
  • RADIUS  |  WEDNESDAY, NOVEMBER 9, 2016
    [B2B, Companies] Top Marketing Blogs You Should Be Reading
    Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. B2B Marketing Blogs. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. What do they talk about: B2B news, trends, and how-tos about digital marketing.
  • RADIUS  |  WEDNESDAY, NOVEMBER 9, 2016
    [B2B, Companies] Top Marketing Blogs You Should Be Reading
    Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. B2B Marketing Blogs. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. What do they talk about: B2B news, trends, and how-tos about digital marketing.
  • NETLINE B2B MARKETING  |  TUESDAY, NOVEMBER 8, 2016
    [B2B, Companies] Thank You from Robert Alvin, CEO of NetLine Corporation
    We are pleased to share this letter with you: Dear Loyal Customers, I am so proud to share with you today that NetLine has ranked in the top 100 for small private companies in the United States on Entrepreneur Magazine’s 2016 Entrepreneur 360™ List, published last week. Thank you for trusting our small company to deliver big results.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 8, 2016
    [B2B, Companies] What Qualities Should You Look for in a Marketing Automation Manager?
    Author: Anastasia Pavlova Whether you’re a small to medium-sized business or a larger enterprise organization, marketing automation is your company’s best bet for staying competitive in this digital age. 53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.–
  • MARKETING-GIMBAL  |  MONDAY, NOVEMBER 7, 2016
    [B2B, Companies] What’s Old is New Again: The Return of B2B Account Based Marketing and Why You Need It Now Part II
    87% of B2B companies (Sirius Decisions) now say ABM is extremely, or very important to their overall marketing. Several key trends are converging to create a new B2B marketing environment, and one that has fundamentally changed B2B marketing.
  • ANNUITAS  |  THURSDAY, NOVEMBER 3, 2016
    [B2B, Companies] Dating and B2B – Swipe Left and Move on from Marketing Campaigns
    By now, we’ve all heard the analogy “you wouldn’t ask someone to marry you on the first date” when discussing the ways we engage buyers in B2B marketing and sales. So how does this ineffective dating mentality map to methods too commonly used in demand generation? Let’s take a step back. The Serialist-.
  • ANNUITAS  |  THURSDAY, NOVEMBER 3, 2016
    [B2B, Companies] Dating and B2B – Swipe Left and Move on from Marketing Campaigns
    By now, we’ve all heard the analogy “you wouldn’t ask someone to marry you on the first date” when discussing the ways we engage buyers in B2B marketing and sales. So how does this ineffective dating mentality map to methods too commonly used in demand generation? Let’s take a step back. The Serialist-.
  • ANNUITAS  |  THURSDAY, NOVEMBER 3, 2016
    [B2B, Companies] Dating and B2B – Swipe Left and Move on from Marketing Campaigns
    By now, we’ve all heard the analogy “you wouldn’t ask someone to marry you on the first date” when discussing the ways we engage buyers in B2B marketing and sales. So how does this ineffective dating mentality map to methods too commonly used in demand generation? Let’s take a step back. The Serialist-.
  • RADIUS  |  WEDNESDAY, NOVEMBER 2, 2016
    [B2B, Companies] Stop Yelling At Prospects: How To Build An Ideal Customer Profile
    Historically, ICPs consisted of a few firmographic attributes – industry, location, and company size. Unlike the term “target customer,” which is often used to describe any company that might buy a product or service, the ICP is focused on the most valuable customers and prospects that are also most likely to buy.
  • RADIUS  |  WEDNESDAY, NOVEMBER 2, 2016
    [B2B, Companies] Stop Yelling At Prospects: How To Build An Ideal Customer Profile
    Historically, ICPs consisted of a few firmographic attributes – industry, location, and company size. Unlike the term “target customer,” which is often used to describe any company that might buy a product or service, the ICP is focused on the most valuable customers and prospects that are also most likely to buy.
  • BIZIBLE  |  TUESDAY, NOVEMBER 1, 2016
    [B2B, Companies] How Content Impacts the Buying Journey: ABM vs. Demand Gen
    As more marketers transition from demand generation to account-based marketing, the question comes up of what to do with content. At its core, content is a demand generation tactic used to fill the top of the funnel with leads. Transitioning from Demand Generation to ABM: Content Strategy. Not so fast.
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