• AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [B2B, Companies] B2B Marketing Trends for 2016
    B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [B2B, Companies] B2B Marketing Trends for 2016
    B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [B2B, Companies] B2B Marketing Trends for 2016
    B2B Marketing. Trends for 2016 Edited by Tom Pick and Tony Karrer 25 Thought Leaders Weigh In 0 Executive Summary B2B marketing practices are in the midst of profound change, driven by three powerful trends: • Changing expectations of buyers: as Baby Boomers retire and Millennials move into and up within the ranks of B2B enterprises, buying.
  • MODERN B2B MARKETING  |  FRIDAY, DECEMBER 2, 2016
    [B2B, Companies] How to Automate Your Account-Based Marketing Strategy
    So it’s no surprise that with the evolution of account-based marketing and technologies that enable it, B2B marketers are paying attention and trying to figure out how they can implement an account-centric approach. Additionally, cleaning and associating leads to the right companies is often challenging. Lead-to-Account Matching.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 29, 2016
    [B2B, Companies] 3 Marketing Operations Mistakes That Will Break Your Sales and Marketing Alignment
    On the marketing operations team, we get asked these questions often by the demand generation and sales teams. Marketing operations is responsible for this on both a tactical and strategic level, and we need input and feedback from demand generation and sales. Sales Marketing Alignment b2bCentralize global scoring. 
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 28, 2016
    [B2B, Companies] The Best White Paper on B2B Demand Generation Ever Written!
    How to Find New Customers is the best white paper on BtoB demand generation ever written, and that is the truth. B2B demand generation B2B lead generation b2b lead generation companies Business Strategy Demand Generation Demand Generation Manager Find New Customers Florida Management best practices Marketing Marketing Automation
  • FEARLESS COMPETITOR  |  SATURDAY, NOVEMBER 26, 2016
    [B2B, Companies] A Down Year for Notre Dame
    By the way, the company site is now Find New Customers. Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , BtoB Marketing , Buyer Personas , Leadership Lessons. Notre Dame is normally expected to win 8 or 9 games in a 12 game season. 
  • LEADERSHIP  |  FRIDAY, NOVEMBER 25, 2016
    [B2B, Companies] 11 Simple Steps to Boost Your Organic Click-Through Rates
    Your content marketing may be worthy of Shakespeare, but if you’re not able to snag high click-through-rate (CTRs) then it probably isn’t doing your company much good. After all, the point of great content marketing is snagging a high CTR so that the effort you put into your content will boost your conversion rate. Get emotional.
  • THE POINT  |  TUESDAY, NOVEMBER 22, 2016
    [B2B, Companies] Which Comes First: Lead Nurturing or Inside Sales?
    But where lead nurturing often has the most impact – on conversion rates, funnel velocity, and demand generation ROI – isn’t mid-funnel, but rather immediately when a lead enters the system. B2B Marketing Campaign Strategy inside sales Lead Management Lead Nurturing Sales 2.0 Do you agree?”. appeared first on The Point.
  • LEADERSHIP  |  FRIDAY, NOVEMBER 18, 2016
    [B2B, Companies] Interesting Infographics: How to Calculate Your Marketing Budget
    The first step is simple enough: before you know what to commit to your marketing budget, you have to know how much your company is making. Sit down with your CFO or accountant and calculate your company’s gross or estimated revenue.  Step 2: Determine your company size. Let’s check it out. Seems easy enough!
  • VIDYARD  |  FRIDAY, NOVEMBER 18, 2016
    [B2B, Companies] More Content is Not Always Better – Wise Words from Chris Vandermarel
    And to understand how companies can make the most of their content, we sat down with Chris Vandermarel, Demand Generation Manager at Toronto-based LookBookHQ. He quickly gave me a demo of LookbookHQ and after that I got connected with the Director of Marketing and found my home in demand generation at LookBookHQ.”.
  • NUSPARK  |  WEDNESDAY, NOVEMBER 16, 2016
    [B2B, Companies] How Long Does it Take to Get Results from Content Marketing?
    What does this have to do with how long it takes for content marketing to create leads and demand? The ingredients that impact your lead and demand generation success and the time it takes to achieve it include: The quality, relevance and type of content you create. “ Marketing is impatient. Content marketing is like cooking.
  • BIZIBLE  |  TUESDAY, NOVEMBER 15, 2016
    [B2B, Companies] How We Increased Pipeline 504%
    Now, when individuals search for things like “B2B marketing attribution” Bizible is at the top of the list. We get to directly influence marketers who are searching for information on our industry, whether or not they’ve heard of our company before. Shifted our Strategy from Demand Generation to Account-Based Marketing.
  • CONTENTLY  |  TUESDAY, NOVEMBER 15, 2016
    [B2B, Companies] How to Fix a Broken Lead-Nurturing Strategy
    Marketing automation software if a powerful tool, but many of the companies that use the software to create nurture campaigns attempt to turn leads into customers through brute force. ” For most companies, some form of automated nurturing is a necessary part of a sustainable business model. ” Ouch. But is that working?
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 14, 2016
    [B2B, Companies] The New Importance of Marketing
    How do you make your company different and unique? How is your company perceived? How do people think about your company? Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , BtoB Marketing. My birthday is November 20th.
  • VIDYARD  |  FRIDAY, NOVEMBER 11, 2016
    [B2B, Companies] Winners of 2016 Video Marketing Awards Announced at Viewtopia
    KITCHENER, Ontario – November 11, 2016 – Vidyard , the video platform for business, today announced the winners of the 2016 Video Marketing Awards (VMAs), recognizing innovative marketing and sales leaders at Viewtopia, the company’s annual video marketing summit. Best Online Video Presence for a B2B Brand. Finalists: Philips, Elemica.
  • VIDYARD  |  FRIDAY, NOVEMBER 11, 2016
    [B2B, Companies] The Best of the Best: 2016 Video Marketing Awards
    At Viewtopia, the Video Marketing Summit held in San Francisco November 9-10, one of the biggest themes to emerge from all of the talks, keynotes and sessions was companies using video more than ever, and bringing more and more of that video production in-house. Best Online Video Presence for a B2B Brand – SolarWinds. Big time.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 11, 2016
    [B2B, Companies] Top B2B and Consumer Content Marketing Minds & Advice
    To help you along, we’ve compiled a list of 20 of the top content marketers in both B2B and B2C. B2B Content Masterminds. Some companies measure ROI with goals related to reaching early-stage buyers, others focus on engaging new prospects, and others prioritize conversions in terms of leads, sales revenue, and retention.
  • THE POINT  |  THURSDAY, NOVEMBER 10, 2016
    [B2B, Companies] Video Tech Company Leverages SEM to Drive Enterprise Leads
    Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. The company’s flagship product, JW Player, is live on more than 2 million sites with more than 1.3 billion unique monthly views.
  • RADIUS  |  WEDNESDAY, NOVEMBER 9, 2016
    [B2B, Companies] Top Marketing Blogs You Should Be Reading
    Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. B2B Marketing Blogs. What do they talk about: Variety of B2B topics ranging from demand generation, content marketing, SEO, social media, etc. What do they talk about: B2B news, trends, and how-tos about digital marketing.
  • NETLINE B2B MARKETING  |  TUESDAY, NOVEMBER 8, 2016
    [B2B, Companies] Thank You from Robert Alvin, CEO of NetLine Corporation
    We are pleased to share this letter with you: Dear Loyal Customers, I am so proud to share with you today that NetLine has ranked in the top 100 for small private companies in the United States on Entrepreneur Magazine’s 2016 Entrepreneur 360™ List, published last week. Thank you for trusting our small company to deliver big results.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 8, 2016
    [B2B, Companies] What Qualities Should You Look for in a Marketing Automation Manager?
    Author: Anastasia Pavlova Whether you’re a small to medium-sized business or a larger enterprise organization, marketing automation is your company’s best bet for staying competitive in this digital age. 53% of the B2B organizations and 43% of B2C and combination B2B/B2C organizations have adopted marketing automation systems.–
  • MARKETING-GIMBAL  |  MONDAY, NOVEMBER 7, 2016
    [B2B, Companies] What’s Old is New Again: The Return of B2B Account Based Marketing and Why You Need It Now Part II
    87% of B2B companies (Sirius Decisions) now say ABM is extremely, or very important to their overall marketing. Several key trends are converging to create a new B2B marketing environment, and one that has fundamentally changed B2B marketing.
  • ANNUITAS  |  THURSDAY, NOVEMBER 3, 2016
    [B2B, Companies] Dating and B2B – Swipe Left and Move on from Marketing Campaigns
    By now, we’ve all heard the analogy “you wouldn’t ask someone to marry you on the first date” when discussing the ways we engage buyers in B2B marketing and sales. So how does this ineffective dating mentality map to methods too commonly used in demand generation? Let’s take a step back. The Serialist-.
  • ANNUITAS  |  THURSDAY, NOVEMBER 3, 2016
    [B2B, Companies] Dating and B2B – Swipe Left and Move on from Marketing Campaigns
    By now, we’ve all heard the analogy “you wouldn’t ask someone to marry you on the first date” when discussing the ways we engage buyers in B2B marketing and sales. So how does this ineffective dating mentality map to methods too commonly used in demand generation? Let’s take a step back. The Serialist-.
  • ANNUITAS  |  THURSDAY, NOVEMBER 3, 2016
    [B2B, Companies] Dating and B2B – Swipe Left and Move on from Marketing Campaigns
    By now, we’ve all heard the analogy “you wouldn’t ask someone to marry you on the first date” when discussing the ways we engage buyers in B2B marketing and sales. So how does this ineffective dating mentality map to methods too commonly used in demand generation? Let’s take a step back. The Serialist-.
  • RADIUS  |  WEDNESDAY, NOVEMBER 2, 2016
    [B2B, Companies] Stop Yelling At Prospects: How To Build An Ideal Customer Profile
    Historically, ICPs consisted of a few firmographic attributes – industry, location, and company size. Unlike the term “target customer,” which is often used to describe any company that might buy a product or service, the ICP is focused on the most valuable customers and prospects that are also most likely to buy.
  • BIZIBLE  |  TUESDAY, NOVEMBER 1, 2016
    [B2B, Companies] How Content Impacts the Buying Journey: ABM vs. Demand Gen
    As more marketers transition from demand generation to account-based marketing, the question comes up of what to do with content. At its core, content is a demand generation tactic used to fill the top of the funnel with leads. Transitioning from Demand Generation to ABM: Content Strategy. Not so fast.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 1, 2016
    [B2B, Companies] 4 Ways to Optimize the Middle of the Funnel
    Author: Adam Hutchinson Like the middle child, the middle of the demand generation funnel receives far less attention than it deserves. At Socedo, as well many other B2B organizations, our marketing team focuses on facilitating a successful hand-off to sales. Lead Management b2bWhat is the middle of the funnel?
  • ANNUITAS  |  THURSDAY, OCTOBER 27, 2016
    [B2B, Companies] What The Top 4% of Account-Based Marketers Have in Common
    I just received the latest issue of ABM in Action (October 2016), a monthly eMagazine dedicated to Account-Based Marketing from the publishers of Demand Gen Report, and I had to comment on the lead article. Don’t short-circuit the fundamentals of demand generation strategy when you embrace ABM. The moral of the story?
  • ANNUITAS  |  THURSDAY, OCTOBER 27, 2016
    [B2B, Companies] What The Top 4% of Account-Based Marketers Have in Common
    I just received the latest issue of ABM in Action (October 2016), a monthly eMagazine dedicated to Account-Based Marketing from the publishers of Demand Gen Report, and I had to comment on the lead article. Don’t short-circuit the fundamentals of demand generation strategy when you embrace ABM. The moral of the story?
  • BIZNOLOGY  |  THURSDAY, OCTOBER 27, 2016
    [B2B, Companies] The state of B2B marketing in Asia—moving toward digital
    While teaching in Hong Kong for the semester, I’ve had the chance to meet some very interesting people.  A standout in the B2B marketing field is David Ketchum , CEO of the demand generation agency Current Asia , and author of Big M, little m Marketing: New Strategies for a New Asia. That puts pressure on margins. One is cost.
  • THE POINT  |  TUESDAY, OCTOBER 25, 2016
    [B2B, Companies] 3 Problems You Need to Solve Before You Buy New Marketing Technology
    And so when martech companies come along promising instant answers to all our marketing challenges, we’re all ears. But no company that I know of paved their way to marketing success solely by buying software. It’s alarming to see how many companies still rely exclusively on telemarketing to follow up on new leads. Poor Content.
  • ANNUITAS  |  TUESDAY, OCTOBER 25, 2016
    [B2B, Companies] Changing Buyers and the Future of B2B Sales – An Interview with DSG Consulting
    From time to time on the ANNUITAS blog we have the opportunity to sit down with those in the B2B Marketing and Sales industry and get their take on the market and trends that are happening in the space. We recently were able to sit down with Tanner Mezel of DSG Consulting and get his insights into the world of B2B Marketing and Sales.
  • ANNUITAS  |  TUESDAY, OCTOBER 25, 2016
    [B2B, Companies] Changing Buyers and the Future of B2B Sales – An Interview with DSG Consulting
    From time to time on the ANNUITAS blog we have the opportunity to sit down with those in the B2B Marketing and Sales industry and get their take on the market and trends that are happening in the space. We recently were able to sit down with Tanner Mezel of DSG Consulting and get his insights into the world of B2B Marketing and Sales.
  • ANNUITAS  |  TUESDAY, OCTOBER 25, 2016
    [B2B, Companies] Changing Buyers and the Future of B2B Sales – An Interview with DSG Consulting
    From time to time on the ANNUITAS blog we have the opportunity to sit down with those in the B2B Marketing and Sales industry and get their take on the market and trends that are happening in the space. We recently were able to sit down with Tanner Mezel of DSG Consulting and get his insights into the world of B2B Marketing and Sales.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 19, 2016
    [B2B, Companies] Back to Basics: Tips and Tricks for Demand Generation Success
    Author: Mary Kate Francis If you’re a B2B marketer, you’re probably familiar with demand generation in one way or another. Maybe you’ve been working in demand generation for several years or you collaborate with the team on cross-channels campaigns. Demand Generation b2b
  • NETLINE B2B MARKETING  |  MONDAY, OCTOBER 17, 2016
    [B2B, Companies] B2B Marketers Lose with Inbound Only Strategies
    B2B marketers, it’s time to wake up and smell the content marketing opportunity outside of inbound. encourage you to read this post to make sure you’re not losing lead generation opportunities. Create lead generation forms capture the traffic. CONTENT SYNDICATION FOR B2B MARKETERS. WHAT’S AN INBOUND STRATEGY?
  • BIZIBLE  |  MONDAY, OCTOBER 17, 2016
    [B2B, Companies] Marketing Performance Management & Reporting Cookbook — Chapter 1: Foundational Reporting
    Especially for organizations with long sales cycles (think: B2B), the metrics involved are top or mid-level indicators of the ultimate goal, which is revenue. For organizations using demand generation strategies, the foundational report is net new leads , typically segmented by marketing channel. Foundational Reports. Grades).
  • KAPOST  |  FRIDAY, OCTOBER 14, 2016
    [B2B, Companies] The Value of Content Operations for Committed B2B Marketers
    Nearly all B2B companies are using content marketing to attract and engage buyers. But getting it right is still a struggle for a majority of companies. 28% of B2B marketers describe their organization’s content marketing maturity as sophisticated/mature. We’ve been doing this for quite some time. Let’s take a look….
  • LEANDATA  |  THURSDAY, OCTOBER 13, 2016
    [B2B, Companies] Infer + LeanData = Happy SDR Team
    SAN FRANCISCO — Nick Ezzo compares running a smart demand generation process to the evolution of naval ships. And, yes, that’s definitely not an analogy that you hear everyday from a B2B marketer. Infer identifies the best-fit leads that enter the company’s system by categorizing them into four grades: A, B, C and D.
  • BIZIBLE  |  WEDNESDAY, OCTOBER 12, 2016
    [B2B, Companies] How To Create A Revenue Generating B2B Marketing Strategy
    Once in awhile it’s necessary to take a step back consider your strategy for every important aspect of B2B marketing. Whether you’re stepping into a marketing role at a new company or building a B2B marketing strategy from scratch, this article includes the major elements for succeeding at marketing’s most important missions.In
  • HG DATA  |  TUESDAY, OCTOBER 11, 2016
    [B2B, Companies] John Connell-HG Data’s New VP of Digital Strategy-Shares His Vision for Data in the Rapidly Evolving Performance Marketing Landscape
    That’s part of why I’m drawn to the company. That’s running banner ads and syndicated content on B2B publisher sites, where we believed the decision makers to be exclusively. Along the way, technology vendors increasingly engaged directly with B2B decision-makers. How do we get quality without zeroing out our lead generation?
  • AMPLIFINITY  |  TUESDAY, OCTOBER 11, 2016
    [B2B, Companies] A CMO’s insight into Dreamforce 2016 – The era of communities commences
    This allows me to connect the dots and clearly see what is happening in the market for B2B companies today. And from the marketing sessions, it is obvious that demand generation is a real struggle for many companies as they are trying to find a silver bullet to break through the noise. That all changed this year.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 11, 2016
    [B2B, Companies] What is Inbound Marketing? The Idiot’s Guide [Infographic]
    Andy develops and manages ROI positive inbound and paid marketing campaigns for B2B & Tech companies. Guest post by Andy Beohar. Over the past decade, inbound marketing has climbed to the top of the marketing latter and claimed its place as (arguably) the most beneficial approach for business campaigns—both online and off.
  • BIZIBLE  |  MONDAY, OCTOBER 10, 2016
    [B2B, Companies] B2B Marketers Guide To End Of Year Planning
    All jokes aside, the most important elements of a B2B marketing strategy is knowing where to find potential customers, how to reach those potential customers to fill the funnel, and how to compete to close those customers. So let’s generate some ideas for reporting that can address these important areas of annual planning. Conclusion.
  • MODERN B2B MARKETING  |  WEDNESDAY, OCTOBER 5, 2016
    [B2B, Companies] The Most Common Demand Generation Mistakes That Sabotage Your Success
    When it comes to demand generation, even the most seasoned B2B marketers have fallen into this trap and sabotaged their success without knowing it. Let’s take a look at three big mistakes that demand generation marketers make and how you can avoid them: 1. company size and annual revenue).
  • VIDYARD  |  TUESDAY, OCTOBER 4, 2016
    [B2B, Companies] You Are What You Learn: The Best Marketing Conferences to End 2016
    Here are a few fantastic conferences worth your consideration, listed in chronological order: Forrester B2B Marketing. Forrester B2B Marketing is the event for B2B marketing and sales enablement leaders. Marketing Profs B2B Marketing Forum is celebrating its 10th year! One of the best ways to do that? 404 Conference.
  • ANNUITAS  |  THURSDAY, SEPTEMBER 29, 2016
    [B2B, Companies] The Real Truth About B2B Marketing And The Social Media Platforms You Need
    I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. However, I read an article recently that got me thinking as it raised some interesting points about social and B2B. In answer to the age-old question of which platform is the best one for B2B marketing? Like And this is not a listicle.
  • ANNUITAS  |  THURSDAY, SEPTEMBER 29, 2016
    [B2B, Companies] The Real Truth About B2B Marketing And The Social Media Platforms You Need
    I’ve read a few articles about social media and B2B Marketing lately that have blown my mind. However, I read an article recently that got me thinking as it raised some interesting points about social and B2B. In answer to the age-old question of which platform is the best one for B2B marketing? Like And this is not a listicle.
  • ACT-ON  |  THURSDAY, SEPTEMBER 29, 2016
    [B2B, Companies] The Rethink Podcast Episode #3: Unlocking Your Video Marketing Strategy
    More and more B2B companies are adopting video into their marketing mix. But But as Tyler explains, there are still opportunities to unlock the potential of video for your company. That’s everything from demand generation and lead generation in digital, to creative and content, product marketing and so on.
  • BIZIBLE  |  WEDNESDAY, SEPTEMBER 28, 2016
    [B2B, Companies] What is Account-Based Marketing? Everything You Need to Know
    Is Account-Based Marketing Right For My Company? Implementation of the strategy is clearly on the rise, but evaluating if it’s right for your company comes down to sales cycle, deal size and purchasing base. ABM helps you target and reach the key decision makers within those companies. How much is the company’s annual revenue?
  • BIZIBLE  |  TUESDAY, SEPTEMBER 27, 2016
    [B2B, Companies] How To Decide Whether Marketo RCA Is Right For You
    The technology journey for B2B marketers includes the implementation of an advanced marketing automation system and a CRM. Marketo RCA reporting uses data generated from Marketo’s Javascript tracking technology, called Munchkin. And at some point an advanced marketing attribution solution is also implemented. Marketo RCA)? Conclusion.
  • KEO MARKETING  |  MONDAY, SEPTEMBER 26, 2016
    [B2B, Companies] Selecting a Budget-Savvy Marketing Agency
    Having a clear picture of your company vision will help them recommend particular marketing strategies to help you get there. This is ideal for companies that want to maintain their market position and do not have ambitious growth goals. This is best for companies that have moderate growth goals or plan to solidify their customer base.
  • SCRIBBLELIVE  |  MONDAY, SEPTEMBER 26, 2016
    [B2B, Companies] Come Talk Content + Have a Drink on Us [In San Francisco]
    Demandbase is the leading B2B account-based marketing platform, and Nanneke works closely with Corporate Marketing, Sales and Marketing Operations to create/execute effective programs. Elliot drives content development at Gusto, a company that is transforming how benefits and payroll are managed, to capture and nurture customers.
  • THE POINT  |  FRIDAY, SEPTEMBER 23, 2016
    [B2B, Companies] Winning B2B Email Campaign Keeps it Simple
    In B2B email marketing , does short copy always win over long? You won’t see or find many shorter B2B emails than the one below from BounceX , a New York-based developer of “behavioral automation tools for digital marketers.” The post Winning B2B Email Campaign Keeps it Simple appeared first on The Point. Not necessarily.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 21, 2016
    [B2B, Companies] The Need to Focus on the Buyer
    hope this post is helpful to you all.  I love comments and those who share it on social media.  It would also be nice if top companies linked to me. Filed under: B2B demand generation , BtoB Marketing , Business relationships , Business Strategy , CEO Action Items. The world is changing fast.  million to $6.8 million.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 21, 2016
    [B2B, Companies] 3 Steps Towards Becoming a Data-Driven B2B Marketer [Ebook]
    Clean and accurate data is always top-of-mind for B2B marketers because without it, your demand generation team can’t send relevant content to leads and your sales team can’t tailor their conversations with leads during each step of the buyer’s journey. Here Marketing Metrics b2b
  • THE POINT  |  TUESDAY, SEPTEMBER 20, 2016
    [B2B, Companies] When & Where Should B2B Companies Outsource Marketing?
    How is working with a B2B agency different/more complex than that? (HS) I don’t believe hiring an agency should be a decision of whether or not you want to outsource your marketing. have no problem with our firm being an “on demand” resource for if and when people need us. Where will content appear? Are leads shared or re-sold?
  • PUREB2B  |  TUESDAY, SEPTEMBER 20, 2016
    [B2B, Companies] Pure Incubation Makes Inc. Magazine’s 5000 List for the Third Straight Year
    Magazine as one of the fastest growing privately held companies in the U.S. 5000 list, an elite ranking of the country’s fastest-growing private companies. Melissa Chang, CEO of Pure Incubation attributes the company’s success to two things: “First are our employees who are the heart and soul of the company. million.
  • ANNUITAS  |  TUESDAY, SEPTEMBER 20, 2016
    [B2B, Companies] 3 Ways To Create Content That Converts
    The pressures to build a solid Demand Generation Strategy that is perpetual with content marketing that converts is high. It’s just not that simple to buy most B2B solutions. Blog content marketing conversions Demand Generation StrategyDo you recognize any of the following content marketing misses? Engage? Check.
  • BIZIBLE  |  MONDAY, SEPTEMBER 19, 2016
    [B2B, Companies] 4 Mistakes Paid Media Marketers Make When Calculating ROI.And How To Fix Them
    multi-touch attribution solution will tell you how much revenue is generated by paid media overall, as well as by specifics, like by campaigns, keywords, ads, etc. We like to think of B2B marketing like a relay race. In the B2B buying process, it can take many months for a prospect to go from first touch to closed-won.
  • KAPOST  |  MONDAY, SEPTEMBER 19, 2016
    [B2B, Companies] Want to Sell More? Boost the Relationship Between Sales and Marketing
    The relationship between sales and marketing in B2B organizations is a powerful dynamic to manage. When the every team for itself mindset is at play, organizations lose out on the essential momentum needed in the long game to win over B2B customers. The Combined Power of Sales and Marketing Generates More Intelligent Content.
  • LEADERSHIP  |  FRIDAY, SEPTEMBER 16, 2016
    [B2B, Companies] The Cost of Online v. Offline Lead Generation
    What’s the difference between online and offline lead generation? Offline lead generation can cost between $300-$500 per contact, including field staff salary and travel. Online lead generation will cost about $25-$30 per contact for an inside salesperson (My note: for a more indepth look at the cost of a B2B lead, click here ).
  • MODERN B2B MARKETING  |  FRIDAY, SEPTEMBER 16, 2016
    [B2B, Companies] Top 5 Marketing Must-Haves for Asset Managers and More
    Not a sophisticated strategy, but referrals were obviously effective and this was a time before the demand generation marketer even existed (at least under that moniker). Lead Generation Forms. If you have a website, use it for lead generation. Marketing Automation b2bSound familiar? You’re Engaging Content.
  • NETLINE B2B MARKETING  |  TUESDAY, SEPTEMBER 13, 2016
    [B2B, Companies] Insights for B2B Marketers from Content Marketing World
    This year, as an event sponsor, we had the pleasure of meeting with an exceptional list of B2B content marketers, demand generation strategists, and executives looking to power forward into 2017 with new tools, solutions, and approaches — and we were ready for them! Tim, of Corporate Visions Inc.,
  • BIZIBLE  |  TUESDAY, SEPTEMBER 13, 2016
    [B2B, Companies] Get the Most Out of Your B2B Demand Generation Efforts with These Nine Resources
    Although we’ve stated in the past that leads goals are dead , that doesn’t mean that we think demand generation isn’t an important function of every B2B marketing team. Here are nine articles to help your marketing team drive revenue and get the most out of its demand generation efforts. Read More. Read More.
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 12, 2016
    [B2B, Companies] 4 Ways to Find Marketing Qualified Leads on Twitter
    When do you know there’s a good chance of generating interaction, winning a new customer and increasing your sales? A few telltale signs and characteristics will help you navigate the vast world of online discussion and find those qualified leads that you want. Let’s take a look at using Twitter for B2B marketing leads: 1.
  • 6SENSE  |  THURSDAY, SEPTEMBER 8, 2016
    [B2B, Companies] The 4 Use Cases of Predictive Intelligence, Part 1
    Marketing and sales teams are increasingly using predictive intelligence to uncover insights into their customers and prospects from the data generated by their campaigns, captured by their marketing technology stack and created by their prospects across the broader B2B web. Account-Based Lead Generation. Latest
  • 6SENSE  |  THURSDAY, SEPTEMBER 8, 2016
    [B2B, Companies] Part 1: The 4 Business Use Cases of Predictive Intelligence
    Marketing and sales teams are increasingly using predictive intelligence to uncover insights into their customers and prospects from the data generated by their campaigns, captured by their marketing technology stack and created by their prospects across the broader B2B web. Account-Based Lead Generation. Latest
  • NUSPARK  |  THURSDAY, SEPTEMBER 8, 2016
    [B2B, Companies] Utilizing Webinars in Your B2B Demand Generation Strategy
    Webinars have seen a surge in popularity in recent years with all the savviest B2B marketers—why? Because they excel at high quality lead generation. For business lead generation, authority matters immensely. There’s also something of a trade involved in lead generation via webinar. Produce superior leads. Content
  • LEANDATA  |  WEDNESDAY, SEPTEMBER 7, 2016
    [B2B, Companies] Leadspace and LeanData Partner to Drive ABM with Unparalleled Combination of Predictive Analytics and Lead Management
    Unique Combination of Technologies Will Increase Conversion Rates for B2B Marketers. Leadspace and LeanData today announced a partnership to provide lead routing, matching and predictive enrichment of both individual and company contact data. Inbound lead-to-account matching is crucial for B2B marketing — especially for ABM.
  • KEO MARKETING  |  TUESDAY, SEPTEMBER 6, 2016
    [B2B, Companies] Is Your 2017 Marketing Budget Ready?
    KEO Marketing has put together a new Marketer’s Guide, “ 5 Critical Steps for Planning Your 2017 Marketing Budget ” that will help companies like yours to create a budget that can accommodate addressing new marketing challenges. First, align your marketing goals with your company’s strategic goals and vision for growth.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 6, 2016
    [B2B, Companies] How to Use Surveys for B2B Lead Generation
    Demand generation and…surveys? For example, let’s say you do demand gen for a tech company. Innovative B2B marketers are using surveys as the perfect complement to lead forms. What’s in a first name, last name, company name, business email, and/or phone number? Demand generation and surveys.
  • ACT-ON  |  MONDAY, SEPTEMBER 5, 2016
    [B2B, Companies] Marketing Jobs: The Outlook is (Still) Bright
    According to  Jane Creaner Glen, Head of Recruitment and HR at the Digital Marketing Institute , “A lot of companies are still looking for broad digital marketing skills at Manager and Executive level. company’s size and industry play a part in the types of marketers it hires, also. Statistics and references have been updated. The U.S.
  • NETLINE B2B MARKETING  |  FRIDAY, SEPTEMBER 2, 2016
    [B2B, Companies] Q&A with Sales and Marketing Thought Leaders Headed to Content Marketing World
    Company Size: $1 billion+ annual revenues. What does your target audience look like: MH: Job Function: Demand Generation, Revenue Marketing, Sales Enablement. Company Size: mid-market, usually between $10M and $250MM/year. Your welcome and enjoy…. JP: I built a perfect replica of the CMI logo with my two sons. Have a CTA!
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 25, 2016
    [B2B, Companies] The Top Skills In-Demand for Today’s Hybrid Content Marketer
    These are t he top skills in-demand for content marketers today: Experience vs. Education: Settling the Debate. Since experience and on-the-job skills go hand in hand, it’s important to understand what the top in-demand skills are so you can identify which areas you already excel in and which skills you may need to improve.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 24, 2016
    [B2B, Companies] 6 Steps for a Successful B2B Cross-Sell and Upsell Strategy
    In fact, data from Forbes reveals 90% of the customer value for B2B businesses is actually obtained after the initial sale. Follow these six steps to build an effective customer demand generation strategy for cross-sell and upsell: 1. Start Lifecycle Marketing b2bBut how can you get started? Start With Your Goals.
  • ANNUITAS  |  TUESDAY, AUGUST 23, 2016
    [B2B, Companies] Use Marketing Automation The Right Way
    Additionally, many who take this approach fail in that they do not take a multi-channel approach to demand generation. will spare the statistics that prove the buying process in B2B has drastically changed and if you are one of those who still refuse to accept and recognize that, I respectfully urge you to find a new profession.
  • KAPOST  |  TUESDAY, AUGUST 23, 2016
    [B2B, Companies] Why Product Marketing is Essential to Your B2B Organization
    Despite this comment, some companies still struggle to understanding the value of product marketing. The Value of Product Marketing in the Early Stages of a Company. Earlier this year, a startup founder asked me if an early stage company should prioritize hiring a demand generation leader or a product marketing leader.
  • BIZIBLE  |  THURSDAY, AUGUST 18, 2016
    [B2B, Companies] [INFOGRAPHIC] The Periodic Table of ABM Elements
    That’s why we’ve been working hard to create more of them -- like this B2B marketing sophistication framework and this ABM orchestration template. There are tons of elements, from lists and demand channels to content and measurement. DEMAND CHANNELS. Key metrics from demand generation marketing still exist.
  • SALES ENGINE  |  TUESDAY, AUGUST 16, 2016
    [B2B, Companies] Selling With Content: What’s Repeatable and What’s Not?
    What does a perfect world B2B sales process look like? For me, that looks like marketing generating enough qualified leads so that most of my time is spent having productive sales conversations. In fact, Red Bull’s CEO Dietrich Mateschitz comments in a Fast Company article about brands becoming full-blown media companies.
  • THE POINT  |  TUESDAY, AUGUST 16, 2016
    [B2B, Companies] Origami Logic Scores Gold with “Brand Olympics” Campaign
    Origami Logic is a marketing analytics company and a global leader in marketing performance measurement. The company’s technology helps large brands master their marketing performance by unifying and refining their vast array of marketing data, across every channel and platform, so they can see what’s working and what’s not.
  • INFER  |  TUESDAY, AUGUST 16, 2016
    [B2B, Companies] Infer Launches Industry’s First Predictive Account-Based Behavior Scoring
    Press Release:  Innovative Companies like AppDynamics, Druva and PayScale Use Infer’s Game-Changing Account Engagement Insights to Bolster ABM Programs. Our research shows that while ABM adoption has grown explosively in recent months, companies are struggling to understand which of their top accounts are in the market at any given time.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, AUGUST 16, 2016
    [B2B, Companies] 5 Ways to Immediately Boost Account Based Marketing (ABM)
    He is an evangelist, speaker, author who wrote the best-selling book – Lead Generation for the Complex Sale.  I’ve got a dog-eared copy, and he’s got a very, very well-known B2B lead blog with 20,000 people on his LinkedIn group. Some companies are doing lead focused operating and they are making the transition account based marketing.
  • BIZIBLE  |  MONDAY, AUGUST 15, 2016
    [B2B, Companies] How To Adopt ABM Predictive Analytics at Your B2B Organization
    B2B marketing orgs that are launching their companies into account-based marketing are forward-thinking marketing enthusiasts who care a lot about targeting. Two foundational martech capabilities are helpful when a company seeks to move toward predictive ABM analytics. What are the steps to adopting a predictive ABM strategy ?
  • RADIUS  |  WEDNESDAY, AUGUST 10, 2016
    [B2B, Companies] 5 Direct Mail Mistakes Marketers Should Avoid
    In the modern B2B world where the spotlight is on drip campaigns, social media, and other digital channels, direct mail marketing can seem out of place and maybe even irrelevant. Many B2B companies are finding that direct mail consistently outperforms other media when it comes to demand generation. Click to tweet.
  • BIZIBLE  |  MONDAY, AUGUST 8, 2016
    [B2B, Companies] Announcing: The CMO’s Guide to ABM Orchestration
    For B2B marketing leaders, the ABM strategy is top of mind. Just because it has been effective for many companies, doesn’t necessarily mean it’s a smart strategy for your organization. Even if you’re not currently implementing ABM as some portion of your total marketing initiatives, chances are you’ve spent some time thinking about it.
  • KAPOST  |  MONDAY, AUGUST 8, 2016
    [B2B, Companies] Marketing and Technology: Lessons from Salesforce’s Marketing Technology Director
    Historically this was accomplished by outbound/push marketing—whether you liked it or not, companies sent you email, snail mail, brochures, etc. What technologies are foundational for a B2B company, and what value do they add? In the B2B world, this level of engagement is yet to mature. for optimal ROI.
  • ACT-ON  |  MONDAY, AUGUST 8, 2016
    [B2B, Companies] 10 Things You Need to Know About Account-Based Marketing
    ABM not only helps companies generate more revenue, it ties marketing directly to closed deals and revenue. In fact, companies using ABM generate 200% more revenue for their marketing efforts. 3. While large companies are currently the heaviest users of ABM, small companies are the most aggressive testers. 6.
  • VIDYARD  |  WEDNESDAY, AUGUST 3, 2016
    [B2B, Companies] No One Wants Buzzwords: Wise Words from Tara Robertson
    As the Inbound Marketing Manager at Uberflip, she works hard to create compelling email campaigns and demand generation programs that appeal to anyone using content in their marketing mix. decided that wasn’t for me, and moved into a digital marketing role, working on demand generation.” Nobody said marketing was easy.
  • JUNTA 42  |  WEDNESDAY, AUGUST 3, 2016
    [B2B, Companies] The Biggest Content Marketing Trends in 2017
    Although we have a number of sessions that discuss Facebook, I’m curious about the benefits of leveraging Facebook as a way to drive your content for lead generation. Brian Carter is putting on both a workshop and a session that will help you use Facebook as a demand-generation tool. Note: These are not in any particular order.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 2, 2016
    [B2B, Companies] What B2B Marketers Need To Know About Video
    Meanwhile, 72 percent of B2B buyers now watch video content throughout their entire path to purchase with nearly half of those viewing 30 minutes or more while researching a company. Step #4 – Finding the balance between generating awareness and generating leads. Using video is a great way to generate leads.
  • VIDYARD  |  TUESDAY, AUGUST 2, 2016
    [B2B, Companies] How 100+ Brands Use Video with Oracle Eloqua to Connect with More Buyers
    Companies like Lenovo, MongoDB, LinkedIn, GroupOn, Adaptive Insights and Cengage Learning are using video content to build more meaningful customer relationships, and video analytics to better understand their audiences. Blog Demand Generation Marketing CommunicationsFrom Inspiration to Education: Choose Your Content Wisely.
  • ACT-ON  |  MONDAY, AUGUST 1, 2016
    [B2B, Companies] Metrics to Help You Track Brand, Demand, and Expand
    So let’s examine what this may look like for your company. 1. The post below generated over 800 likes and helped to build more brand awareness. The company set out to create thought leadership, and they generated enough exposure to win the “Killer Content Award” for Best Influencer Campaign from Demand Gen Report.
  • PUREB2B  |  SUNDAY, JULY 31, 2016
    [B2B, Companies] Top 10 B2B Marketers to Follow for Expert Insights
    What does it take to climb the ranks of high-profile B2B marketing experts? B2B marketing experts earn their titles as influencers by sharing valuable insight with others within the industry. The fact is, all of the most prominent B2B marketing influencers have a significant amount of experience to back up their opinions.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 29, 2016
    [B2B, Companies] 4 Ways All Marketers Can Use Facebook’s Offline Conversions API to Optimize Campaigns
    Author: Mike Stocker Facebook’s recent announcement of their new Offline Conversions API generated a lot of buzz and excitement among marketers and for good reason. Let’s say that you’re a B2B marketer on the demand generation team for a SaaS company. Digital Marketing b2b ConsumerSQL (sales qualified lead).
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [B2B, Companies] How to Create a Video Marketing Strategy You Can Be Proud of
    Nearly every marketer I speak with these days is using video in their web, social media, demand, content marketing, or sales enablement programs. Webinar: How B2B Marketers Use Video to Boost Engagement & Generate Demand. Are you proud of your video marketing strategy? I bet the answer comes pretty quickly. Watch Now!
  • ANNUITAS  |  THURSDAY, JULY 28, 2016
    [B2B, Companies] Why Demand Generation Requires More Than Marketing
    I had a conversation with a prospect today about their demand generation challenges. My prospective customer, who is an executive on the marketing side of the organization, wanted to know how he could get sales to appropriately respond to the leads that would be generated from a perpetual demand generation program.
  • INFER  |  THURSDAY, JULY 28, 2016
    [B2B, Companies] Predictive Analytics: Why They Make Your Content More Impactful
    The stats are sobering: a recent study found that 50% of content gets eight shares or less; another uncovered that 60-70% of B2B content goes unused; and Forrester discovered that 90% of content is ignored by B2B sales teams. It lets you look at the quality of your lead sources in real-time as new leads are generated.
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