• LEADERSHIP  |  TUESDAY, NOVEMBER 25, 2014
    [B2B, Companies] The Evolution of B2B Marketing—Brain to Brain
    Interesting evolutionary spin on B2B marketing! The lines are definitely blurring between B2C and B2B with Brain to Brain being the marriage of the two disciplines. Every company does some things well and other things poorly, but they spend way too much time convincing themselves why their industry (and company) is unique.
  • CMO ESSENTIALS  |  TUESDAY, NOVEMBER 25, 2014
    [B2B, Companies] I’m Thankful I’m Not Thankful For…
    Earlier this week, thinking back on how much I have to be thankful for this past year, I also realized there are a few things that I’m actually thankful that I’m not thankful for in the world of B2B marketing. Which content generates the most conversions that lead to closed deals? Demand Generation Trending Bad Hashtags.
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 24, 2014
    [B2B, Companies] My Review of the book, Enchantment, by Guy Kawasaki
    Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers and is always on the hunt for great ideas from top authors. Find New Customers helps companies (with between 50 and 5,000 employees who sell complex products to businesses) to implement world-class lead generation programs.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [B2B, Companies] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    of presentations that tell the story of the company, its products, its technologies, its ideas, its customers, and its. the data that’s generated every time a viewer interacts with the material. That said, you can’t argue with the reach and simplicity of the SlideShare upload -- especially for some demand- generation applications.
  • ANNUITAS  |  THURSDAY, NOVEMBER 20, 2014
    [B2B, Companies] Why Don’t We Market To Our Customers?
    They should always play a part in your Demand Generation Strategy. was recently onsite with a prospect and was told that if this company could simply add $10,000 to every customer renewal each year they would add $400,000,000 in incremental revenue to the bottom line.  Lack of Demand Generation Focus.
  • MARKETING ACTION  |  THURSDAY, NOVEMBER 20, 2014
    [B2B, Companies] Lead Scoring Strategies for Agencies: Best Practices
    skilled demand generation agency can make sure that the marketing automation (which is the system marketing usually uses for lead qualification) and CRM (the system of record for sales) are properly integrated and configured to execute on the strategy both teams have agreed to. They also have a great logo.) Settling the Score.
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 18, 2014
    [B2B, Companies] B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides
    Software Advice’s recently released 2014 B2B Demand Generation Benchmark report  revealed that the vast majority of B2B marketers (79 percent) use at least 11 different marketing software applications. Plans for 2015 Demand Generation Spending, by Channel. Forrester’s New B2B Buyer.
  • CMO ESSENTIALS  |  TUESDAY, NOVEMBER 18, 2014
    [B2B, Companies] 3 Ways To Use Your Data Today For Successful Marketing In 2015
    Companies with a website-content strategy designed around their audience’s preferences are nearly twice as likely to convert as those without. Use your visitors’ company profile, web behavior and associated buying stage to personalize the web experience to fit each visitor. Demand Generation Trending
  • CMO ESSENTIALS  |  FRIDAY, NOVEMBER 14, 2014
    [B2B, Companies] Three Reasons Marketers Should Be Thankful for Sales People – Even the Cranky Ones
    Sales enablement research even shows that 47% of Best-in-Class companies go so far as to have an established process for sales employees to rate or comment on marketing and sales collateral (vs only 34% of Average firms and 24% of laggards). Demand Generation Trending Sales Makes Marketing Prove Its Impact. August, 2014.
  • THE POINT  |  FRIDAY, NOVEMBER 14, 2014
    [B2B, Companies] Report: Trade Shows Generate Highest Quantity & Quality of Leads
    'Research firm Software Advice have released their 2014 B2B Demand Generation Benchmark Report , a handy reference for anyone planning 2015 marketing spend. The ultimate measure of effectiveness is ROI, that is: if I spend a dollar on demand generation, which channel is going to generate the highest return on that investment?
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 13, 2014
    [B2B, Companies] 20 Tools We are Thankful for as B2B Online Marketers
    'With Thanksgiving right around the corner, myself and the rest of the KoMarketing team recently took some time during a team training session to share some online tools that we are thankful for as B2B marketers. This can be a serious time-saver when trying to locate additional information about a contact or the company they work for.
  • ANNUITAS  |  THURSDAY, NOVEMBER 13, 2014
    [B2B, Companies] A Call for Marketing Enablement
    'ANNUITAS recently published a B2B Enterprise Demand Generation Survey. The study was focused on companies that had revenues above $250 million to gain an understanding of  their unique approach to Demand Generation. Only 2.8% said effective. stated their teams were highly skilled while 55.7%
  • INTEGRATED B2B  |  WEDNESDAY, NOVEMBER 12, 2014
    [B2B, Companies] Which channels work for B2B lead generation?
    US-based Software Advice, an online software broker with access to thousands of B2B buyers around the world, has recently published its annual B2B Demand Generation Benchmark report. With email marketing campaigns, for example, B2B marketers in industrial sectors are still just scratching the surface of what’s possible.
  • FEARLESS COMPETITOR  |  WEDNESDAY, NOVEMBER 12, 2014
    [B2B, Companies] Great News for companies in Tampa/St Petersburg, Florida – the BMA is coming
    This is awesome news for companies in the Tampa/St. ” This is exciting news for Jeff and for many companies in the Tampa/St. The Business Marketing Association can help companies a lot and we are exciting to bring them to you. 'The Business Marketing Association is coming to Tampa Bay  soon – within weeks.
  • FEARLESS COMPETITOR  |  TUESDAY, NOVEMBER 11, 2014
    [B2B, Companies] One Company I Never Want to Hear from Again Ever
    For a very short amount of time, Jeff worked for a demand generation agency in Atlanta. never, ever wan t to hear from that company again. Good-bye and good-riddance to that company in Atlanta. With so many good friends, I sure don’t need enemies like that company I once worked for. slma marketing award.
  • KOMARKETING ASSOCIATES  |  THURSDAY, NOVEMBER 6, 2014
    [B2B, Companies] 5 Fresh B2B Marketing Stats & What They Mean to You
    'One thing I love about the KoMarketing team is they keep me up to date on everything that’s happening in the online marketing and B2B space. Each week, multiple news stories are posted featuring the latest trends, reports, and statistics in the B2B world. 94% of B2B Buyers Conduct Research Before Spending ( link ). Incentivize.
  • FEARLESS COMPETITOR  |  THURSDAY, NOVEMBER 6, 2014
    [B2B, Companies] The World-Class Network of Jeff Ogden of Find New Customers
    'One of the most important assets of anyone in marketing today is their network. And I’m proud of my network – for good reason. who directed all the shows. want to be humble and understated but that’s the only way to describe the network. Anything less would not do it justice. blog a lot for one simple reason. And he’s right.
  • FEARLESS COMPETITOR  |  WEDNESDAY, NOVEMBER 5, 2014
    [B2B, Companies] Jeff Ogden of Find New Customers is proud to be a nominee for SLMA Marketing Award
    Please vote for Jeff Ogden when the voting begins and no one whose company begins with P. My company is hosting the Web Design Awards, and came across your blog which seemed relevant to our audience. 'Jeff Ogden nominated for the 2015 SLMA Marketing Award. In addition, this blog is up for an award too. No wonder it was noticed.
  • FEARLESS COMPETITOR  |  TUESDAY, NOVEMBER 4, 2014
    [B2B, Companies] The Problem with LinkedIn InMails – They Often Don’t Work
    After all, if I can help a company in Russia with marketing (He signed up for a free 12 minute call), I bet I can help your company too, since I’m one of the top marketing experts in the USA today. Ignoring good marketing advice is like sticking your head in the sand. Why don’t you connect to me too? View Profile.
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 29, 2014
    [B2B, Companies] 8 out of 10 Marketers Fail to do Buyer Personas
    think the main reason is that company’s lack the training and don’t know how to conduct a quality buyer persona. 'The Content Marketing Institute says that Buyer Personas are one of the most overlooked areas of marketing today, with 8 out of 10 getting a failure grade. Nor do they know how to document the findings.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 28, 2014
    [B2B, Companies] 4 Content Marketing Productivity Killers
    And then once your content does start being consumed track the piece and the campaign that generates the most leads and revenue. Trouble Coordinating Content and Demand Generation Teams. Every company is organized differently. But one of the most critical connections is between your content and demand generation teams.
  • LEADERSHIP  |  MONDAY, OCTOBER 27, 2014
    [B2B, Companies] Your Buyers Are Not Businesses, They Are People — The B2B Buyer is Now A Myth…
    Even as B2B marketers, it’s time to humanize and personalize lead generation and customer experience management. The “B2B Buyer” is now a myth—there is no such thing anymore. It is no longer B2B or B2C, it is only B2P, i.e. Business-To-People. Is your B2B lead generation sluggish? As I passed St.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 24, 2014
    [B2B, Companies] The Best White Paper on B2B Demand Generation Ever Written!
    'How to Find New Customers is the best white paper on BtoB demand generation ever written, and that is the truth. B2B demand generation B2B lead generation b2b lead generation companies Business Strategy Demand Generation Demand Generation Manager Find New Customers Florida Management best practices Marketing Marketing Automation
  • ANNUITAS  |  THURSDAY, OCTOBER 23, 2014
    [B2B, Companies] B2B’s Problem with Pay-Per-Click: Three Things You Need to Know
    'I have personally run pay-per-click (PPC) programs for the companies I have worked for, and I have worked with agencies that specialize in PPC claiming to have proven track records in B2B. PPC is always challenging in B2B, and is clearly a different animal than the more transactional sale that PPC was clearly designed for.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 23, 2014
    [B2B, Companies] Sorry Toto. We’re not in NYC any more.
    Sad but my long marriage is over and Find New Customers, the nicest company in B2B marketing is now based in Tampa/St. And many Tampa area companies could use help with marketing, except ConnectWise , which is probably the best marketing company in Tampa. The rest of you  Tampa Bay companies suck at marketing.
  • ANNUITAS  |  TUESDAY, OCTOBER 21, 2014
    [B2B, Companies] Building Relationships & Trust for B2Bs – Q&A with Steve Woods
    was lucky enough to interview our keynote speaker, Steve Woods , Founder and CTO of Nudge Software (former Co-Founder of Eloqua and author of Digital Body Language) to talk about B2B marketing, being a serial entrepreneur and what makes B2B so difficult to master today. Q: What makes B2B marketing so challenging?
  • LEADERSHIP  |  TUESDAY, OCTOBER 21, 2014
    [B2B, Companies] 3 Essentials of Learning for B2B Marketers — Explore, Discover, Experience
    'In a recent survey of 500 B2B and B2C decision makers in the US and UK, Forrester found that only 11% qualified as “modern marketers”. believe there are 3 essential components of this learning process: EXPLORE: There is a plethora of choices in the world of B2B marketing. Is a learning culture thriving within your B2B organization?
  • THE POINT  |  MONDAY, OCTOBER 20, 2014
    [B2B, Companies] Research Report: Lead Gen Not as Easy as Marketers Think
    Just look at the sudden influx of companies boasting so-called “predictive analytics” solutions – software that allows marketers to better score leads, acquire new names, target market sectors, and even refine message and content, based on highly sophisticated algorithms. Just when did demand generation get this complicated?
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 14, 2014
    [B2B, Companies] Why the Future of Find New Customers is brighter than ever!
    'Find New Customers , the nicest company in BtoB marketing today is poised for explosive growth. If Find New Customers can help a company in Russia with marketing, like we did yesterday, I bet we can help your USA company improve its marketing too. Did you know that Buyerzone named this the Best B2B blog of 2012?
  • FEARLESS COMPETITOR  |  SATURDAY, OCTOBER 11, 2014
    [B2B, Companies] Great work with Find New Customers client Mintigo yesterday
    ” Making clients happy is the key to growing a business like Find New Customers , That’s why Find New Customers is the nicest company in BtoB marketing today. B2B demand generation Clients Find New Customers Management best practices Remarkable content sales challenges Sales knowledge sales leadership
  • ANNUITAS  |  THURSDAY, OCTOBER 9, 2014
    [B2B, Companies] The Problem with Account-based Marketing
    Sales has always used an account-based approach while evaluating the leads they receive from marketing, as the first thing they look at is if the lead is from a company they believe could become a potential customer. high level marketing executive pointed out once that his company “doesn’t sell to glass buildings, we sell to people.”
  • THE POINT  |  TUESDAY, OCTOBER 7, 2014
    [B2B, Companies] Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook
    Increasingly, however, B2B marketers have other options when it comes to investing pay-per-click dollars. Twitter and even Facebook have shown more limited success, but both can be a good fit for certain B2B companies whose target markets align well with specific interests or keywords. Billion with Google in 2013. Twitter.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 6, 2014
    [B2B, Companies] There’s a Better Way to do Demand Generation – SCORE!
    'Instead of hiring a “demand generation manager” for your company by looking through resumes, hire Find New Customers to deploy our SCORE demand generation program, which only takes 6 months to complete. You get a ring binder filled with a fully documented best practices demand generation program.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 3, 2014
    [B2B, Companies] How Changing Sales is Impacting Your Business (without your knowledge)
    'At the nicest B2B marketing company, Find New Customers , we’ve really cranked up marketing. Find New Customers is now planning to become a full-time marketing company. want to help you understand how they’re changing, so that you can improve your company profits and win even more deals than you do today. Vendor.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 2, 2014
    [B2B, Companies] I’m sorry. but I don’t believe you. The Importance of Third Parties.
    'The problem of disbelief affects many companies. Yet companies rarely reach out to trusted third parties. “A March 2014 study by Nielsen/inPowered MediaLab looked at three types of content—branded (company-generated) content, user reviews, and third-party expert content. Think of buying a new car. TV ads. media.
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 1, 2014
    [B2B, Companies] Missing Link on too many Websites – Marketing exec!
    'In my job as President of Find New Customers , I visit a lot of company websites. It is 2014 and there is n o excuse for not having a VP of Marketing or Chief Marketing Officer in your company. Journal of lost data at Home Depot and Michael Stores, these companies should be red hot. One can learn quite a lot there.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 30, 2014
    [B2B, Companies] Welcome to the Era of Engagement Marketing
    As a marketing executive for 15+ years, I can say that the quest of every company can be summarized as such: to acquire customers quickly, grow their lifetime value, and convert them into loyal advocates (who, in turn, influence new customers, creating a virtuous cycle). Marketing Automation b2b Consumer Marketing is shifting.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 30, 2014
    [B2B, Companies] Check out Resources at Find New Customers for great free B2B marketing content
    What you will find at the Resources tab: How to Find New Customers is perhaps the best white paper ever written on BtoB demand generation,  Originally sponsored by Marketo, and edited by a top sales author, it is quite good and highly recommended to you. B2B Marketing. Thanks Arthur! Book a meeting to bent your issues to me.
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 29, 2014
    [B2B, Companies] Traditional and Predictive Lead Scoring: a Match Made in Data Heaven
    For companies that have their marketing really dialed, bringing in hundreds if not thousands of leads a month, prioritization is crucial to getting to the right leads quickly. The answer is simple: predictive lead scoring enhances your demand generation funnel and works alongside your existing lead scoring. Lead Scoring b2b
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 29, 2014
    [B2B, Companies] 10 Great Marketing Tips from Find New Customers
    'Here are 10 #Marketing Tips I presented to a 100 employee Saas software company in Cambridge, MA recently. But any company can utilize these great marketing tips. Highlighted in bold ones are the ones most companies forget to do: Don’t hide your content. The best marketing companies on Earth use this.
  • ANNUITAS  |  THURSDAY, SEPTEMBER 25, 2014
    [B2B, Companies] Three Things to Think About Before You Develop a Vertical Marketing Strategy
    'I was recently leading a Demand Generation workshop where one of the attendees asked “what approach they should take to develop a vertical or industry aligned marketing strategy.” Corporate Executive Board (CEB) reports that the typical B2B buying decision involves more than five buyers as part of a buying committee. 
  • FEARLESS COMPETITOR  |  THURSDAY, SEPTEMBER 25, 2014
    [B2B, Companies] My Team is Behind on our Numbers. We are struggling to catch up.
    In my mind, companies struggling to make their numbers on the last few days of Q3, like this company, have a failure in marketing. 'Those words came from a sales representative  in the Boston area yesterday. I felt sorry for this sales guy. Marketing is a business investment that takes time to pay off. Here’s the real problem.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 23, 2014
    [B2B, Companies] 6 Ways to Create Rocket-Fuel Content for Marketing Automation
    The  best content marketing companies are 25% more likely  to have a process in place for aligning marketing content with marketing and sales funnel stages. If your demand generation team and your content-creation team aren’t on the same page, you’re going to have trouble implementing the tactics mentioned above.
  • VIDYARD  |  MONDAY, SEPTEMBER 22, 2014
    [B2B, Companies] HONEYWELL, FIBERLINK, INTRALINKS AND SEVONE SELECT VIDYARD FOR STRATEGIC VIDEO MARKETING
    Honeywell, (NYSE:HON), Fiberlink (an IBM company), Intralinks and SevOne have recently turned to Vidyard to maximize their ROI on video and become more strategic with their demand generation and content marketing programs. . Fiberlink, an IBM Company. Honeywell. Simply having a presence on YouTube is no longer enough.
  • FEARLESS COMPETITOR  |  SATURDAY, SEPTEMBER 20, 2014
    [B2B, Companies] Good stuff happening at Find New Customers!
    contact-form] Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , Business Marketing Association , Demand Generation , Find New Customers , Florida , Management best practices , Marketing , Marketing ROI. This is BIG news for Tampa.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 19, 2014
    [B2B, Companies] The Business Marketing Association is coming to Tampa Bay, led by Jeff Ogden
    And please note that the nicest company in B2B marketing today, Find New Customers , has NEVER sued a client, which at least one other demand generation agency has. We connect members with the kind of knowledge, people and programs that make achieving their companies’ objectives more efficient and effective.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 19, 2014
    [B2B, Companies] The Business Marketing Association is coming to Tampa Bay, led by Jeff Ogden
    And please note that the nicest company in B2B marketing today, Find New Customers , has NEVER sued a client, which at least one other demand generation agency has. We connect members with the kind of knowledge, people and programs that make achieving their companies’ objectives more efficient and effective.
  • LEADERSHIP  |  FRIDAY, SEPTEMBER 19, 2014
    [B2B, Companies] Interesting Infographics: How C-Suite Leaders Spend Every Minute of the Day
    The International Center for Management and Organization Effectiveness surveyed 267 executives from companies such as Adobe American Express, AT&T, Bank of America, Boeing, BP, Delta, DHL, Federal Express, GE, Google, HP, John Deere, Johnson & Johnson, Kelloggs, Motorola, Rio Tinto and Twitter. Please share your thoughts below.
  • FEARLESS COMPETITOR  |  THURSDAY, SEPTEMBER 18, 2014
    [B2B, Companies] In Content Marketing, every word matters. Thus Buyer Personas matter!
    If your company is looking for a very well-connected award winning BtoB marketing expert, just fill out the form below. You can follow me on Twitter at @fearlesscomp Filed under: B2B demand generation , B2B lead generation , Buyer Personas , Content marketing , Demand Generation , Find New Customers.
  • THE POINT  |  WEDNESDAY, SEPTEMBER 17, 2014
    [B2B, Companies] Case Study: Segmentation, New Creative Boosts Lead Conversion Rates by 75%
    Sungard AS runs a highly successful demand generation program, an integrated mix of both online and offline campaigns, to generate a consistent flow of leads to the company’s sales force. We were able to provide new ideas based on our pool of experience and what we knew was working for other companies in the tech space.”.
  • GREAT B2B MARKETING  |  TUESDAY, SEPTEMBER 16, 2014
    [B2B, Companies] How to Use B2B Marketing to Propel Rapid Sales Growth
    The topic of the podcast is How CMOs of High Growth Companies Can Achieve Rapid Scale. Naturally, as a former CMO of, and current service provider to, high-growth B2B companies, this subject is very important to me. steady but cautious approach to demand generation has some benefits (e.g. Drop the timid approach.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 16, 2014
    [B2B, Companies] Marketing without buyer personas is like taking a roadtrip without a map
    'That tweet came from a marketing company called Moveo and they are so right. According to a recent post at The Buyer Persona Institute, 4 4% of companies say they have buyer personas, but almost 9 out of 10 don’t use them effectively. One of the biggest mistakes companies make is not looking to trained buyer persona experts.
  • LEADERSHIP  |  TUESDAY, SEPTEMBER 16, 2014
    [B2B, Companies] Throw Out the Rulebook – 5 Ways to Disrupt and Re-Energize Your B2B Lead Generation
    More so, in large organizations where the absence of a framework, company policy and corporate discipline can result in complete chaos. Take the B2B Lead Generation DIRT Track — D isrupt, I nnovate, R ejuvenate, T arget       . Targeted, personalized lead generation campaigns are what will bring you measurable results and ROI.
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 12, 2014
    [B2B, Companies] In the Content Marketing Kingdom, Third-Party Experts Rule
    Smart B2B Marketers Look for External Experts. This company felt that having a third-party develop content and publish it would bring them great coverage – far great than they can do themselves. The implied endorsement of third-party experts holds much more weight to consumers than anything a company can say about itself.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 10, 2014
    [B2B, Companies] Find New Customers, the nice demand generation company, looks better than ever!
    And he did lots of great work yesterday on the website of  Find New Customers , the nicest company in B2B demand generation today, which is now based in the Sunshine State of Florida. Jeff Ogden, President of Find New Customers is an award-winning marketing expert who can HELP your company fix its key sales challenges.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 10, 2014
    [B2B, Companies] Hiring a PR Firm? Read This First
    If you don’t have an internal PR team in place, or an agency you already trust to handle your strategy, it’s time to get one – especially if your company is expanding into new markets. There are two dimensions to this: Organisational : Are the two companies (your organization and the agency) a good fit culturally? Big vs Small. Budget.
  • VIDYARD  |  WEDNESDAY, SEPTEMBER 10, 2014
    [B2B, Companies] New Report Offers Insight Into Future of Video Marketing
    'If you want to learn about the latest best practices in the world of video marketing and where the industry is heading, this latest Demand Metric report is a must-read! Demand Metric, an independent marketing research and advisory firm, has just published the industry’s first comprehensive report on the video marketing landscape.
  • THE POINT  |  TUESDAY, SEPTEMBER 9, 2014
    [B2B, Companies] Sorry, But “How Many Touches Does it Take to Make a Sale?” is No Longer a Valid Question
    In the most diplomatic tone I could muster, I responded by stating that I didn’t think there was any correct answer to his question, and moreover, the question itself assumes a sales model that is not only long extinct, but runs completely counter to today’s modern B2B buyer behavior. Plus, B2B buyers have become expert buyers.
  • LEADERSHIP  |  TUESDAY, SEPTEMBER 9, 2014
    [B2B, Companies] Big Data WILL Transform Your B2B Lead Generation
    For B2B marketers, Big Data is both a boon and a bane. know some of you are saying that “Big Data” is the latest hair-raiser big software companies are throwing around to scare us in the world of B2B lead generation. have previously written about how Big Data can be a big deal for B2B.
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 8, 2014
    [B2B, Companies] The Appalling State of Marketing in Florida
    'Asking «COMPANY_NAME» 5 direct marketing questions. As an award-winning marketing expert, Jeff Ogden, President of Find New Customers , has been calling and visiting the websites of Tampa Bay area company. If you run a small company, then you’re in Sales.  That means even «COMPANY_NAME» needs to do marketing. link].
  • FEARLESS COMPETITOR  |  FRIDAY, SEPTEMBER 5, 2014
    [B2B, Companies] Why Find New Customers is the best name of any Marketing Agency
    Named after a person’s last name, like the company in Atlanta I once worked for – and will never work for again – for any amount of money. I also suggest you don’t do business with anyone in Atlanta whose company name starts with a P. Is Find New Customers company name focused in you? What do you think?
  • FEARLESS COMPETITOR  |  THURSDAY, SEPTEMBER 4, 2014
    [B2B, Companies] Case Studies – The Most Powerful Content Marketing buyer attraction
    'Case Studies on how your customers solve a serious problems using your company is the #1 most attractive pieces of content you can create, according to MarketingProfs. It is a great story about an important business problem and how it was solved by your company. So how does your company go about creating great case studies?
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 3, 2014
    [B2B, Companies] Why Companies Should Do SCORE BEFORE hiring Demand Generation Managers
    'I believe SCORE will enable businesses to craft a world-class demand generation process, and get much better results, than hiring a demand generation manager first. Getting a documented best practice program is what, I think, most companies should do BEFORE hiring a demand generation manager.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 29, 2014
    [B2B, Companies] Step 4: Lead Scoring – What is it and what does it have to do with lead nurturing?
    If you did, you are ahead of 98% of companies out there today.). By the way, I’ve been looking at companies in the Tampa/St. It was hard, because most area companies are terrible marketers – which this marketing expert can diagnose just by reviewing a website. Want help in your company setting up programs like this?
  • ANNUITAS  |  THURSDAY, AUGUST 28, 2014
    [B2B, Companies] Social Media is Not a Strategy!
    'Our friends at Software Advice, a company that reviews and compares social CRM tools , recently conducted a report on the use of social media in their Social Media Content Optimization Survey , which shows that while many organizations are using social media, overall it is still being used tactically, and in isolation.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 28, 2014
    [B2B, Companies] 6Sense Finds B2B Prospects Using Web Site Activities
    'I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web. We also clarified that users can extract company-level profiles including attributes (industry, revenue, etc.) and key activities (Web site visits, topics researched) and scores at both company and individual levels.
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 28, 2014
    [B2B, Companies] Step 3: What you do when a visitor to your website is NOT ready to buy?
    Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing! 'The answer: Lead Nurturing. Hey Tampa/St. Set your FREE meeting with this award-winning marketing expert today at www.findnewcustomers.com. Sales looks for Mr. Right Now. Great line! They simply don’t have the patience to earn trust.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 27, 2014
    [B2B, Companies] 95% have bad marketing. What I’m finding at Companies in the Tampa/St. Petersburg areas
    'The Vast Majority of Companies in Tampa/St. Why don’t most of these companies hire a marketing expert and become one of the best in Florida? Petersburg area are REALLY Bad at Marketing – but a couple of firms are really good at marketing. Who are these firms and what do these have in common? ” very focused on buyers.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 27, 2014
    [B2B, Companies] The Best Marketing TV show is coming back – sooner or later
    Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing! In fact, I write regularly for the top software company in the USA and they may become a sponsor. 'My TV Show is definitely coming back, but I don’t know when. Hey Tampa/St. Just create your own show!” What do you think?
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 26, 2014
    [B2B, Companies] Being Active on Social Media does NOT make you a Marketing Company!
    Petersburg, FL and started cranking up marketing activities for the company – sending out thought leadership articles. In the recent week, I started researching company websites and calling companies. Just being active on Twitter, Facebook, LinkedIn and the like does NOT make you a savvy marketing company.
  • LEADERSHIP  |  TUESDAY, AUGUST 26, 2014
    [B2B, Companies] CMO Spotlight: Judith Sim, CMO, Oracle Corp.
    Let’s put that into the context of B2B marketing and examine what really has changed, how, and what we as marketers need to do to adapt. In this next edition of the CMO Spotlight, I have summarized Sim’s viewpoint on the changing industry landscape and key takeaways from a demand generation perspective. in no uncertain terms.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 25, 2014
    [B2B, Companies] The Importance of Personalization in BtoB Marketing today
    Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing! Both of those companies offer products to help you personalize your marketing – however you can do it without either product, as we did in our own campaign. 'Hey Tampa/St. Read it here. Why is personalization so important today?
  • FEARLESS COMPETITOR  |  SATURDAY, AUGUST 23, 2014
    [B2B, Companies] Go Back and Read Yesterday’s Great Post
    This post shares some invaluable insights from a top marketing expert on how he marketed his own company – the new Florida based demand generation agency Find New Customers. If your company is looking for help from a very well-connected award winning BtoB marketing expert, just fill out the form below.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 22, 2014
    [B2B, Companies] 5 Marketing Lessons Learned from marketing Find New Customers
    'Marketing the new Florida-based company Find New Customers has been an interesting experience and I’ve learned a lot that i wish to share with you. As a top lead generation company, we should be able to do this well, so try these in your business and a let me know how you do with them. Stop Selling. Face it.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 20, 2014
    [B2B, Companies] The Importance of Marketing Awards for a B2B Demand Generation Agency
    'We recently published  Florida gets its own BtoB demand generation agency – Find New Customers. But if you own a company in the Southeast and you need help with sales and marketing, why do awards matter to you ? Jeff Ogden, President of Find New Customers has won many marketing awards. think the importance is simple.
  • CRIMSON MARKETING  |  TUESDAY, AUGUST 19, 2014
    [B2B, Companies] Brian Kardon, Lattice Engines CMO: Stop Guessing What Your Buyers Want— Use Predictive Marketing Technology! [Podcast]
    These days, however, marketing has new priorities and companies like GE and HP are replacing gut instincts with predictive marketing technology that reveal the true behaviors, characteristics and demographics that correlate to increasing revenue. Predictive marketing intelligence companies like Lattice Engines.
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 19, 2014
    [B2B, Companies] In the Content Marketing Kingdom, Third-Party Experts Rule
    This company felt that having a third-party develop content and publish it would bring them great coverage – far great than they can do themselves. “A March 2014 study by Nielsen/inPowered MediaLab looked at three types of content—branded (company-generated) content, user reviews, and third-party expert content.
  • LEADERSHIP  |  TUESDAY, AUGUST 19, 2014
    [B2B, Companies] B2B Lead Generation Served Las Vegas Style
    B2B lead generation is, to my mind, always a bit of a gamble. How do you plan for B2B marketing and lead generation success? Read this four-part series called the Back to School B2B Primer : Part 1 | Part 2 | Part 3 | Part 4. B2B Content Marketing – It’s No Longer Just A Tactic. 'Of Course It’s A Gamble!
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 18, 2014
    [B2B, Companies] Florida gets its own BtoB demand generation agency – Find New Customers
    'Florida gets its own marketing agency, Find New Customers  – the nicest company in BtoB marketing today. As companies face consistent challenges in sales and marketing and profits fall, they find it harder and hard to tackle things like: Buyer Personas. My guess is that you like dealing with nice companies. Lead Scoring.
  • FEARLESS COMPETITOR  |  SATURDAY, AUGUST 16, 2014
    [B2B, Companies] Find New Customers now in Florida
    'The nicest company in B2B marketing today, Find New Customers ,  is now in Florida, rather than New York. You can follow me on Twitter at @fearlesscomp Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , Content marketing , Demand Generation , Find New Customers , Sales Leads.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 15, 2014
    [B2B, Companies] How to get Started with Marketing – Step 2 – Content Marketing
    You can follow me on Twitter at @fearlesscomp Filed under: B2B demand generation , B2B lead generation , b2b lead generation companies , Chief Marketing Officer , Content marketing , Customer personas , Find New Customers , Sales Leads. Click the link to download it for free.). Have Problem.
  • CRIMSON MARKETING  |  THURSDAY, AUGUST 14, 2014
    [B2B, Companies] B2B Marketers Are Hungry For More Optimized Marketing Technology
    'Bizo recently conducted a survey on the state of B2B lead nurturing and found that 3 out of 4 marketers are interested in taking their optimization marketing solutions further. 82% of B2B marketers plan to increase spending on new marketing technology before the end of 2014. . Demand Generation Marketing Technology
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 14, 2014
    [B2B, Companies] How Changing Sales is Impacting Your Business (without your knowledge)
    'At the nicest B2B marketing company, Find New Customers , we’ve really cranked up marketing. Find New Customers is now planning to become a full-time marketing company. want to help you understand how they’re changing, so that you can improve your company profits and win even more deals than you do today. Vendor.
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 12, 2014
    [B2B, Companies] How to get start with Marketing – Step 1 – Buyer Personas
    dedicated it to the foolish companies who sent me rejection letters in 2013 – shame on each of you. One suggestion is that, if you want a good document to read on BtoB demand generation, then go download the great white paper How to Find New Customers. And Find New Customers is the nicest company in BtoB marketing today.
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 12, 2014
    [B2B, Companies] How to get start with Marketing ��� Step One
    dedicated it to the foolish companies who sent me rejection letters in 2013 – shame on each of you. One suggestion is that, if you want a good document to read on BtoB demand generation, then go download the great white paper How to Find New Customers. And Find New Customers is the nicest company in BtoB marketing today.
  • ANNUITAS  |  TUESDAY, AUGUST 12, 2014
    [B2B, Companies] From How Much Content to How to Stand Out – Q&A with Robert Rose
    So, I work with companies (mostly larger enterprises) to both conduct workshops on Content Marketing, as well as lead consulting and advisory services for helping enterprises operationalize the practice of content marketing. Q: What is the biggest challenge for B2B content marketers today? It not acting like a media company.
  • LEADERSHIP  |  TUESDAY, AUGUST 12, 2014
    [B2B, Companies] 5 Ways to Recognize B2B Lead Generation Failure ���and Move On
    Among all the feedback I received, some readers expressed their fear and shared common instances of B2B lead generation failure. Are you looking to accelerate demand generation? Sign up for our email newsletter to receive tips and information on B2B lead generation. Is your B2B lead generation failing?
  • HUBSPOT  |  WEDNESDAY, AUGUST 6, 2014
    [B2B, Companies] 25 Demand Gen Resources, Stats, and Visuals Worth Bookmarking
    'Reading this headline, you might be thinking, “What is demand gen, and what does it have to do with what I’ve spent the last few years doing with my marketing strategy?” The marketing world is jam-packed with jargon, and yes, demand gen is yet another term to know. 1) What Is Demand Gen? 11) U.S. 20) 49.7%
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 4, 2014
    [B2B, Companies] Lead Generation: It’s all about building relationships
    'Tweet “I think at its core, lead generation is really about relationships,” said Brain Carroll, Executive Director of Revenue Optimization, MECLABS. Steve: So 10 years ago, you published Lead Generation for the Complex Sale. And what I have observed is B2B buyers are buying a lot like consumers because our lives are enmeshed.
  • FEARLESS COMPETITOR  |  FRIDAY, AUGUST 1, 2014
    [B2B, Companies] Creating content for your marketing programs. How to do it.
    'Content marketing is the rage for companies who sell products to businesses. Read it and learn all you can about BtoB demand generation – as well as all the other good stuff at our company website, Find New Customers. Filed under: B2B demand generation , B2B lead generation , Business Strategy , Buyer Personas.
  • ANNUITAS  |  THURSDAY, JULY 31, 2014
    [B2B, Companies] Do Marketers Understand The Word Strategy?
    'ANNUITAS recently launched a survey that focused on the Demand Generation function within large B2B enterprise organizations.  use nurturing as part of their Demand Generation Strategy only 38% of these respondents create nurture specific content. -          Only 14.6% responded with yes. 
  • NUSPARK  |  WEDNESDAY, JULY 23, 2014
    [B2B, Companies] The benefits of outsourcing telemarketing as part of your demand gen program
    'A Demand gen or Demand Generation program is composed of all activities and tasks that help to create, from regular leads, an awareness, acceptance and desire for your product or services. In lead generation terms, telemarketing is the reaching out, on a personal level, with a real live operator.
  • LEADERSHIP  |  TUESDAY, JULY 22, 2014
    [B2B, Companies] “Break the Ice” with B2B Lead Generation Programs that Work
    was sharing with Ben the unique advantages of the 360° view provided by a transformational B2B lead generation program. The reason he gave me was that they already had a lead generation software in which they have invested a significant amount of money and time, hence, change was not possible. would definitely be stumped!
  • THE POINT  |  FRIDAY, JULY 18, 2014
    [B2B, Companies] Forrester thinks Content Marketing Isn’t Working – They’re Half Right
    'Over at Forrester Research, Vice President Laura Ramos recently talked to Advertising Age (“ Marketers Still Struggling to Get Results from Content Marketing “) about what she perceives as a general lack of return from the investment so many companies are making in content marketing. 51% responded “somewhat effectively”.
  • ANNUITAS  |  THURSDAY, JULY 17, 2014
    [B2B, Companies] Why Companies Don’t Market to Their Customers
    'I was recently onsite with a prospect and was told that if this company could simply add $10,000 to every customer renewal each year they would add $400,000,000 in incremental revenue to the bottom line.  In my work with many large enterprise B2B organizations, I find this is the case more often than not. Lack of Data Governance.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 15, 2014
    [B2B, Companies] [Report] What Does Demand Generation Mean to You?
    'Author: Raymond Coppinger Today, B2B marketers have many core objectives – brand building, customer communications, multi-channel coordination…the list goes on. But regardless of what else your marketing strategy needs to accomplish, demand generation (the process of generating promising buyers for the sales team) probably tops the list.
  • LEADERSHIP  |  TUESDAY, JULY 15, 2014
    [B2B, Companies] 10 Ways to Empower Channel Partners and Drive Sales Growth
    'One of the most common misconceptions among B2B manufacturers is that their channel partners will create demand for their products. The reality is that the demand generation responsibility rests almost entirely with the manufacturer. Create the right lead generation programs. Unlike B2C, B2B is not transactional.
  • ANNUITAS  |  THURSDAY, JULY 10, 2014
    [B2B, Companies] BANT for Lead Qualification Just Won’t Work
    'About two years ago I wrote a blog post on  Why BANT No longer applies for B2B Lead Qualification.  Given the environment in which we live as B2B Marketers, BANT  (Budget, Authority, Need and Timeframe) is not a trustworthy indicator of the qualification status of the leads. BANT is not Aligned to a Buying Process. It doesn’t.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 9, 2014
    [B2B, Companies] 8 Tips for Improving Open Rates for B2B Sales and Marketing Emails
    'AG Salesworks is pleased to bring you a guest post from Janelle Johnson , Director of Demand Generation at Act-On Software. In B2B marketing, sales and marketing emails play different but equally important roles in a successful communication strategy. It’s a good way to make sure everyone knows how small your company really is.
  • THE POINT  |  TUESDAY, JULY 8, 2014
    [B2B, Companies] Case Study: How One Tech Company Used Humor to Launch a New Brand
    'In early 2014, Sungard Availability Services (Sungard AS), a leading provider of managed IT, cloud, and recovery services, announced that it was splitting off as a separate company from SunGard Data Systems Inc. We also believed that deprecatory humor would help inspire a connection between the company and its prospects.”.
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