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Case study: Choozle’s advertising strategies

Choozle

Choozle is a business just like any other, and our B2B marketing and digital advertising strategies reflect that. View the case study below to learn more about which advertising strategies the Choozle team uses, how we got there, and the impacts they’ve made within our sales and marketing programs.

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6 Content Marketing Tips That Drives Leads

Marketing Insider Group

Too often we grab the latest product brochure, sales presentation or case study and post it online. Too often we grab the latest product brochure, sales presentation or case study and post it online. Stay away from arbitrary boundaries like SIC codes and Revenue range or employee size. Know them all.

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Best Twitter Tips, Tools and Tactics of 2009, Part 1

Webbiquity

Twitter in B2B – a Velocity Slideshare by The B2B Marketing Blog. Doug Kessler outlines his firm’s presentation on seven ways to use Twitter for b2b marketing. Case Study: How I Used Twitter to Generate 35,967 Extra Hits to my Site in Just 14 Days by Winning The Web.

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High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

According to SirrusDecisions research, the B2B buyer receives 20.3 Therefore B2B and industrial marketers continue to favor email marketing over other direct marketing channels. Savvy B2B email marketers are being very creative in order to rise above the noise, get their lists to open their emails and take a desired action.

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A B2B marketing guide (and how to be successful)

Choozle

B2B marketing isn’t an innovative marketing strategy, but the challenges marketers are experiencing can make it challenging to reach their desired audience and drive results. B2B (also known as business-to-business) marketing reaches individuals at a business that is making a logical process-driven purchasing decision.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. We too are seeing new entrants jump into this market.