50+ Statistics Designed to Influence B2B Marketing Budgets in the New Year
KoMarketing Associates
DECEMBER 8, 2015
It is also important for B2B marketers to evaluate new and emerging trends, as well as shifts in the competitive landscape, to help determine where to set budgets and forecasts moving forward. 75 percent of B2B buyers said they research at least 25 percent of their work-related purchases online, even if they made the actual purchase offline.
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