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50+ Statistics Designed to Influence B2B Marketing Budgets in the New Year

KoMarketing Associates

It is also important for B2B marketers to evaluate new and emerging trends, as well as shifts in the competitive landscape, to help determine where to set budgets and forecasts moving forward. 75 percent of B2B buyers said they research at least 25 percent of their work-related purchases online, even if they made the actual purchase offline.

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How Reporting Can Improve B2B Blog Performance

KoMarketing Associates

At the end of each month, I log into Google Webmasters and set a custom compare date range for the past two months, specific to blog traffic. Organic search traffic is critical to ensure your content continues to be discovered well after its publish date. Blog Trends. should be the driving force behind all efforts. Final Thoughts.

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32 B2B Marketers to Add to Your Google Plus Circles

KoMarketing Associates

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust.

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22 Key Statistics For Successful B2B Social Media Marketing Programs

KoMarketing Associates

Designing an effective B2B social media marketing strategy, however, is no easy feat. As you plan your B2B social media strategy, it’s important to consider the impact of social media on the industry as a whole and where other brands are succeeding —- and failing. Strategic Execution for B2B Social Media. More than 3.6

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10 Digital Marketing Trends That Should Influence Your 2016 Content Strategy

KoMarketing Associates

While it feels like that was published yesterday, we all know today’s digital marketing trends change with the blink of an eye, whether it’s due to a new channel, updates to search algorithms, or any other factors. Hello Customer Experience. Goodbye Price-Led Marketing. This is up from the 39 percent that said the same last year.