Customer Experience Matrix

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What's Next for the CDP Industry?

Customer Experience Matrix

Financial services and travel/hospitality came next, and adoption has recently spread to B2B, healthcare, education, and telco. They pointed out that adoption came earliest in industries with the shortest, most transactional buying cycles, and then spread quite steadily to industries with longer cycles and higher product costs.

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6Sense Finds B2B Prospects Using Web Site Activities

Customer Experience Matrix

The Web site network is unusual if not unique among B2B data providers; the most similar offerings I can think of are audience profiles from B2C site networks, from owners of large B2B sites, and based on other B2B activity such as email response. Formal release was in May 2014.

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TrenDemon and Adinton Offer Attribution Options

Customer Experience Matrix

Its specialty is measuring the impact of marketing content on long B2B sales cycles. Such purchases often involve multiple Web site visits but still have a shorter buying cycle than complex B2B transactions. TrenDemon Let’s start with TrenDemon.

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Don't Fix Your Marketing Process

Customer Experience Matrix

The always-insightful Adam Needles is running a series of blog posts this week that summarize the “real state” of B2B demand generation.

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5 Steps to Marketing Measurement Maturity

Customer Experience Matrix

I’ll be talking about marketing measurement this Tuesday at Silverpop ’s B2B Marketing University seminar in Palo Alto, with a repeat performance in Boston on November 4. The core of my presentation will be a 5-step measurement maturity model for B2B marketers. Understand the Buying Process.

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YesPath Takes Its Own Route to Managing ABM Journeys

Customer Experience Matrix

Account based marketing is clearly an important technique for B2B marketers, but I don’t see it displacing all other approaches. Using intent data to identify active prospects early in the buying cycle makes sense but in practice will miss many potential buyers. persona-based programs. This is an intriguing mix of features.

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Predictions for B2B Marketing in 2011

Customer Experience Matrix

Summary: 2011 will see continued adjustment as B2B lead generators experiment with the opportunities provided by new media. Mainstream B2B marketers will purchase marketing automation systems in large numbers, having finally heard about it often enough to believe it's worthwhile. So I figured I'd share it here as well.