B2B Market Segmentation – Part 3: How to Prioritize
Everything Technology Marketing
NOVEMBER 23, 2010
The previous B2B market segmentation exercises ( Part 1 | Part 2 ) likely produced a large number of potential target segments. If focus is one of the reasons for segmentation in the first place, then having too many segments will obviously distract from this goal. What segmentation approach worked for you?
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