Marketing Insider Group

SEPTEMBER 9, 2020

What is the measure of your B2B marketing campaign’s success? As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. Quick Takeaways: If you’re not tracking B2B marketing metrics, you are playing a guessing game, with a likelihood of more losses than hits. Website Traffic.

Cost per Lead 254

Cost per Lead ROMI CPL Churn Rate 254

Metadata

OCTOBER 6, 2021

When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. Which images work best?

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Metadata

OCTOBER 6, 2021

When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. This B2B Paid Social Benchmark Report will give any B2B company the data, insights, and social media strategies to level up their social media ads. Which images work best?

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

NetLine

FEBRUARY 1, 2018

You may have even allocated budget to PPC campaigns to drive users to your beloved content – but is it delivering ROI? Not only is it possible to expect more from your content, it can be an easy fix that puts your content and your budget under your control. If it’s CPL, they do. If it’s a CPM model, they don’t.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Budget Programs Demand 40

NuSpark Consulting

SEPTEMBER 9, 2012

It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites. Cost models- CPM, CPA, CPL. If budget allows, display should be part of an integrated marketing plan.

Display 100

Display Advertisements Advertising Lead Ranking 100

Envy

MARCH 9, 2022

LinkedIn's lead conversion rates are three times higher than other major ad platforms, so with over 800 million members comprised mostly of professionals and business decision makers – running B2B campaigns on LinkedIn should technically be a guaranteed lead-bonanza. Budgeting for your test. Well, maybe. Choose one ad to be the ‘A’ ad.

ROAS 126

ROAS Cost per Lead Paid Search Agency Cost Per Click 126

Single Grain

NOVEMBER 17, 2020

If you’re a B2B SaaS marketer looking to drive a new pipeline from enterprise and mid-market prospects, there’s no better channel these days for reaching these target customers than LinkedIn Ads. The third type of targeting that’s relevant to enterprise B2B SaaS companies is account-based marketing, or “ABM.” Message Ads.

Enterprise Management 98

Enterprise Management Cost per Lead Paid Search Agency Paid Content 98