Everything Technology Marketing

DECEMBER 1, 2010

With 2010 coming to an end, it is time for a quick review of the most popular B2B marketing posts on the Everything Technology Marketing blog. The 10 Most Popular Blog Posts (by number of re-tweets) 1 - 5 Steps to B2B Marketing Success (100) 2 - The Brave New World of B2B Marketing - Are You Ready? (98)

B2B Marketing 100

B2B Marketing B2B Social Media Customer Surveys 100

Everything Technology Marketing

APRIL 4, 2011

B2B buyer behavior has been changing dramatically over the last few years as buyers increasingly refuse to be interrupted by outbound marketing tactics. I will also share sneak previews of the survey results on this blog. The 2011 B2B Content Marketing Survey takes less than 5 minutes to complete - take it now.

Customer Surveys 100

Customer Surveys B2B Marketing Content Marketing Webcast 100

Everything Technology Marketing

JANUARY 31, 2012

It is time again for our annual B2B Marketing "predictions". As every year, I asked the 25,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn about their B2B marketing priorities for 2012. Thank you for following and contributing to this blog. Happy New Year!

Marketing Automation Services 100

Marketing Automation Services B2B Marketing Lead Ranking Marketing Management 100

Everything Technology Marketing

JULY 10, 2010

We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity. A Simple B2B Marketing Framework So taking this general concept a step further, I created a simple B2B marketing framework that depicts the hierarchy of B2B marketing strategy and tactics.

B2B Marketing 100

B2B Marketing Work Management Marketing Management Paid Search Agency 100

Everything Technology Marketing

AUGUST 1, 2010

We are conducting a survey of B2B marketing professionals. One of the questions is asking participants to select the biggest challenges B2B marketers face when it comes to social media. The challenge of measuring results was followed by (2) identifying where to participate in terms of platforms, forums, blogs, etc (46 percent).

Social Media 100

Social Media Customer Surveys Social Marketing B2B Marketing 100

Everything Technology Marketing

JANUARY 1, 2011

Instead of coming up with what I think is going to change in the B2B marketing world in 2011, I decided to ask you and tap into the combined wisdom of over 17,000 marketing professionals in the B2B Technology Marketing Community on LinkedIn. Thank you for following and contributing to this blog.

Work Management 100

Work Management B2B Marketing Marketing Management Lead Ranking 100

Everything Technology Marketing

OCTOBER 10, 2010

This resonates with B2B marketing trends where buyer behavior has changed dramatically over the last decade - 80 percent of B2B purchases today result from buyers identifying and reaching out to vendors first, not the other way around. This wraps up part 2 of our segmentation blog series.

Segmentation 100

Segmentation Lead Ranking B2B Marketing Lead Scoring 100