Directive Agency

DECEMBER 19, 2018

Terms like “ROI” and “marketing funnel” get thrown around, but truthfully, customers care about the end result: what is making them money? Today, I will focus on the eight most applicable aspects of the B2B space: price, product, promotion, place, purpose, people, perception, and process. What is the Marketing Mix?

Marketing Mix 49

Marketing Mix Work Management Marketing Management Paid Search Agency 49

Directive Agency

DECEMBER 19, 2018

Terms like “ROI” and “marketing funnel” get thrown around, but truthfully, customers care about the end result: what is making them money? Today, I will focus on the eight most applicable aspects of the B2B space: price, product, promotion, place, purpose, people, perception, and process. What is the Marketing Mix?

Marketing Mix 40

Marketing Mix Work Management Marketing Management Paid Search Agency 40

Launch Marketing

MARCH 27, 2019

A typical marketing mix for any business consists of core elements that fall into either inbound or outbound marketing categories. So, what exactly is “inbound” versus “outbound” marketing? Event Marketing. Events are an excellent way to spread the word firsthand on your upcoming product launch.

Product 48

Product Marketing Management Planning B2B Thought Leadership 48

Allocadia

APRIL 4, 2018

Marketing events (such as conferences, trade shows, etc.) are important to Marketing Operations practitioners. In fact, Marketing Operations can be a make-or-break factor in running a successful event. Set up a clear hierarchy of marketing campaigns and sub-campaigns in your CRM system.

ROI 60

ROI Trade Show Advertising Agencies Marketing Attribution 60

Allocadia

APRIL 23, 2019

Marketing events (such as conferences, trade shows, etc.) are important to Marketing Operations practitioners. In fact, Marketing Operations can be a make-or-break factor in running a successful event. Unlike almost any other marketing activity, they’re “one and done”.

ROI 40

ROI Trade Show Advertising Agencies Marketing Attribution 40

markempa

SEPTEMBER 30, 2012

Get this : Each whitepaper has produced the same number of leads, if not more, as a trade show, but at less than 10% of the investment. All of these things factor into the marketing mix when you’re deciding where to put your money,” she explains. Marketing can finally prove how it’s directly impacting sales revenue.’”.

Content Marketing 120

Content Marketing Work Management Marketing Management Marketing Automation Services 120