Conversica

OCTOBER 30, 2019

Needless to say, trade shows and conferences require large investments of time, energy and resources from Event Marketers. Overall, $570 billion is spent on attending, sponsoring and hosting business-to-business (B2B) events each year. It’s clear that events, trade shows and conferences are big spends for businesses.

Trade Show 45

Trade Show Marketing AI Enterprise Management Marketing Budget 45

Altitude Marketing

OCTOBER 23, 2018

But it is possible to determine the right amount you should be spending on your branding and lead generation efforts without taking a bath. This post covers how to set a B2B marketing budget, including breakdowns of how much you’ll need to invest on executing your preferred strategies and vision. Every industry is different.

Marketing Budget Creation 56

Marketing Budget Creation Marketing Budget Work Management Paid Search Agency 56

Allocadia

APRIL 4, 2018

Marketing events (such as conferences, trade shows, etc.) Especially in the world of B2B marketing, they represent an outsized portion of the budget and effort pie charts — so expectations for a positive return are just as big. are important to Marketing Operations practitioners.

ROI 60

ROI Trade Show Advertising Agencies Marketing Attribution 60

Allocadia

APRIL 23, 2019

Marketing events (such as conferences, trade shows, etc.) Especially in the world of B2B marketing, they represent an outsized portion of the budget and effort pie charts — so expectations for a positive return are just as big. are important to Marketing Operations practitioners.

ROI 40

ROI Trade Show Advertising Agencies Marketing Attribution 40