KoMarketing Associates

JUNE 26, 2018

While most B2B marketers assume their organization appears prominently for branded keyword search results, they need to consider the rest of the results that appear on a Google search page, both organic and paid. How often do you review brand-based keyword search performance? Site Navigational Architecture. Branded Paid Search.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

ClearVoice

FEBRUARY 4, 2020

Andy’s been offering digital marketing advice to well over a thousand businesses for 20+ years. Along the way, he’s written hundreds of thought leadership articles about everything from content strategy to SEO, from influencer marketing to conversion and analytics. Is your website simply an online brochure?

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118

KoMarketing Associates

AUGUST 28, 2018

Understanding the B2B buyer’s journey , from awareness to vendor validation to sales readiness, becomes critical in developing a successful online marketing program. B2B marketers have sets of keywords they want to target in a SEO program. Image via The B2B Buyer’s Journey. Understanding Search Query Intent.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

KoMarketing Associates

JUNE 2, 2014

Inbound link acquisition, designed to improve SEO performance, is a great value-add when defining concrete metrics that led to successful B2B marketing campaigns. What Does This Mean for My B2B Marketing Strategy? B2B marketing is becoming a much more complex and highly pressurized environment.

Link Building 120

Link Building PR SEO Ad Building 120

Marketing Insider Group

JUNE 2, 2010

Some creative marketers call these lists suspects. Inbound marketeering requires 2 simple things: First you need to be found and that requires the basic techniques of understanding how prospects search and the keywords they use. Do these 2 things and you will find valuable leads. And this is where many B2B marketers stumble.

Top of Funnel 100

Top of Funnel B2B Marketing Paid Search Agency Content Marketing 100

Convince & Convert

AUGUST 25, 2011

Excellent content spread too, as you’ll find sessions covering the holy trinity of modern online marketing: content, search, and social. Marketing Sherpa B2B Summit (September 26-27 Boston). Marketing Sherpa events are focused, information-rich, and driven by case studies and REAL DATA. Chris Brogan keynotes.

Social Media 128

Social Media Media Blogger Co-Registration 128

LEADership

MAY 5, 2014

Key points in Wikipedia’s definition of Growth Hacking are: Growth hacking is a marketing technique which uses creativity, analytical thinking, and social metrics to sell products and gain exposure. Much of what Greg shares is not new, but it is a refreshing take on proven concepts and marketing wisdom that has stood the test of time.

CMO 40

CMO Work Management Marketing Management Peer-to-peer 40