KoMarketing Associates

JUNE 2, 2014

Last year Google updated their webmaster guidelines to specifically call out questionable link building practices used in press releases. Inbound link acquisition, designed to improve SEO performance, is a great value-add when defining concrete metrics that led to successful B2B marketing campaigns.

Link Building 120

Link Building PR SEO Ad Building 120

Adobe Experience Cloud Blog

JANUARY 21, 2015

Author: Joe Cox The term ‘negative SEO’ has been thrown around with increasing frequency over the last few months. Negative SEO negatively impacts rankings by acquiring bad links, blatantly purchasing links, or creating an otherwise unnatural and manipulated looking link profile.

SEO 48

SEO Wikipedia CAN-SPAM Lead Scoring 48

Directive Agency

NOVEMBER 8, 2018

Consistently creating content that readers love and search engines rank is no easy task. For instance, we have found that when we do a guest post, content focused on the “why” is best for generating leads. In other words, we strive to craft content that demonstrates the value of what Directive offers and why you need us.

SEO 40

SEO Long Tail Marketing Lead Scoring Lead Ranking 40

Single Grain

APRIL 3, 2020

Now that you have a solid offer and value proposition, how do you find your prospects? 4 Steps to Discover Your Ideal Buyer Persona for B2B Marketers. * In the early days, Eric helped Single Grain generate leads by answering SEO questions on Quora. For example, Neil Patel wanted to rank for the term “guide to online marketing.”

Advertising Agencies 107

Advertising Agencies Paid Search Agency Ad Agencies Paid Content 107

Directive Agency

MAY 9, 2017

B2B marketing is no easy task. The reality is that generating demand for your B2B service or product has become a juggling act of meshing different tactics across different mediums to increase marketing qualified leads (MQLs) and fill up your pipeline. People Every Growth Driven B2B Marketing Team Needs.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

Adobe Experience Cloud Blog

DECEMBER 5, 2016

I purposely look for ways to link the topics I’m writing about to everyday challenges. Wikipedia is a great place for inspiration. Her 20 years of experience includes leadership roles with the Centers of Disease Control & Prevention and Cingular Wireless (now AT&T). I use television, music, people-watching, and the web.

Marketing Attribution 48

Marketing Attribution Content B2B Thought Leadership Conference 48