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6 Reasons Why You Need Email Newsletters in Your Content Marketing Strategy

Brandpoint

.” We all know that marketing teams in, well, basically every industry are notoriously spread thin, so the thought of adding another channel to your strategy might seem a bit daunting. Scott Yates pinned it down pretty perfectly in this article on HubSpot : “Content is King. Share your thoughts on that.

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The Ultimate Cheat Sheet for Expert Twitter Marketing

Hubspot

HubSpot ). If you maintain a business blog, save yourself a step in promoting your content by using HubSpot's integration or Twitterfeed to link your blog to your Twitter account. Start following people, thought leaders, and bloggers in your industry, and provide valuable tweets along the way to entice them to follow you back.

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11 LinkedIn Marketing Gems You're Missing Out On

Hubspot

It also has over 100 million users, is a B2B marketing goldmine, and allows brands and individuals to build valuable industry connections that can lead to opportunities for new business, co-marketing and affiliate agreements, and even land you your next rock-star hire. Connect with HubSpot : 277% more effective , in fact.

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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Great content this month via the B2B Marketing Zone. Social media and leadership. 0160; Brian Solis , a thought leader on social media and author of Engage! Then there are scores of B2B marketers who swear by inbound marketing as the path to lead generation nirvana. in the 1960s. The end of human social skills?

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Why Audience Insights Should be Central to your Content Strategy

Modern B2B

It’s not always easy to access the very specific B2B buyer that your company is targeting. Their time isn’t easy to get hold of for meaty interviews or focus groups. Tailor your promotion strategy to the audience As B2B marketers we often rely on tried and tested channels to promote our content.

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How To Find Leads For Sales (While Spending $0 On Marketing)

Albacross

Well, B2B marketers who blog generate, on average, 67% more leads than those that do not. And according to statistics from HubSpot, companies that blog 16+ times per month get almost 3.5x On top of that, you also get to establish yourself as a thought leader when you blog, and build trust with your target audience.