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Why Revenue Teams Need to Go All-in on Technology

Adobe Experience Cloud Blog

TK is the founder of ToutApp , a leading sales engagement solution that Marketo acquired earlier this year. TK’s used to hearing sales and marketing resist technology, despite the fact that it provides revenue teams the ability to do more efficiently. Revenue teams must pay attention to how people engage to do their job efficiently.

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The Ultimate List of Marketing Conferences Through 2019

ClearVoice

MarketingProfs B2B Forum. Description: Many of the conferences available spread their focus so that it applies to both B2B and B2C marketers, but MarketingProfs B2B Forum is one of the few that provides the kind of focus that allows B2B marketers to get a finely tuned experience specifically for them. Sponsor: Marketo.

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5 Myths About Sales and Marketing Alignment Debunked

Adobe Experience Cloud Blog

To strengthen marketing and sales relationships so both teams can more effectively and efficiently work together to drive revenue, we consistently need to squash any negative myths in the universe that exist. Whether you’re selling B2C or B2B, you’re still selling to a person. We have a motto here at Marketo, “ONE TEAM.”

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7 Questions to Ask Before Creating a Video Campaign

Adobe Experience Cloud Blog

Management Scale – How easy is it to efficiently manage high volume video production? Then you will want to consider which social channels you should add your video to, such as YouTube, Twitter, Facebook, LinkedIn and Tumblr. Digital Marketing b2b Consumer' How will you measure performance and ROI?

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The Organic Inbound Marketing Playbook for B2B

OutboundView

The inbound marketing for B2B landscape of 2018 is a brave new world for business – one virtually unrecognizable from years past. This playbook is co-written by two veterans of the B2B sales and marketing space, Boudinet Media’s Jeremy Boudinet and OutboundView’s Blake Johnston. What is thought leadership you ask?

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MarTech: Top 100 Influencers and Brands

Onalytica B2B

” Tim Hughes – Co-Founder of Digital Leadership Associates. MarTech Advisor has been keenly tracking the developments and thought leaders in this space to provide a deeper understanding about it to marketers through focused content, software reviews and even career opportunities they need to be able to succeed.”

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How to Optimize Your B2B Marketing and Sales with Online Video

Adobe Experience Cloud Blog

Any B2B marketer concerned with marketing ROI and sales enablement needs to know how and when to use it. Take YouTube, for example. Conveniently for us B2B marketers, video also conveys more information per minute than any other media platform. Repurpose webinars and establish thought leadership.